Ashish Jajoo Email & Phone Number

Somerville, New Jersey, Us

Responsible for developing, implementing and evolving strategies leading to the acceleration of Asentech’s growth trajectory. Will focus on acquisition of new clients as well as broadening and deepening Asentech’s engagement with existing customers in collaboration with the leadership team.

Growth Advisory for Life Science/Pharma Services Industry to define & design their evolution, growth and go-to-market strategies aligned with the imperatives faced by pharma industry. Solutions at the intersection of Commercialization Strategies, & Technology, including leveraging and applying GenAI / ChatGPT driving efficiency & effectiveness. Applying the life-sciences specific "guard rails" for risk management and adherence to these evolving technologies.Growth Strategy Advisory Service Portfolio Definition and PositioningDigital Transformation AdvisoryDefining New Commercial Go-To-Market ModelsInvestment Optimization in Commercial, especially Sales & Marketing SpendCommercial Centers of Excellence & Global Hub ServicesAdvancing & Maximizing Peak Revenue points for commercial products with a portfolio approach

Pittsburgh, Pennsylvania, Us

Envisioned, established, and led the global digital marketing function for ~$18B pharma company. Headed management of a growing organization of over 25 direct reports and over 200 matrixed resources. Led Global Digital Transformation program as part of Business Transformation for the enterprise. Prioritized and focused transformation initiatives based on global transformation criterion. Defined the scope, ways of working, and global-local (glocal) governance model (including risk management) with cross functional collaboration. Led digital marketing from Reach & Frequency to Engagement & Impact unifying traditional and digital channels into an omni-channel framework: Veeva CRM, SalesForce CRM, Marketing Cloud & Identity Management and CMS.Major Initiatives:• Drove executive alignment & investment in customer-centric digital transformation vision and 1, 3 & 5-year execution roadmaps. Focused on achieving consensus on commercial priorities exceeding the standards of Medical / Legal / Regulatory / Compliance. Championed business continuity and risk minimization during the merger of Mylan, and Pfizer’s UpJohn division, through global pandemic. • Conceived and implemented a novel Tail Strategy & Content function with responsibility for prioritization and driving P&L impact, encompassing ~1,200 brand-country combinations (~$4.8B portfolio), for stemming the declining revenue of non-promoted products & brands (Tail Brands).Key Results:• Reversed declining trajectory of over $250MM portfolio from 3-5% negative to 6% growth in under 18 months. • Led commercial transformation, shifting sales & marketing spend to digital, from ~20% to ~75%, over 3 years.• Increased ROI on digital spend by >65%.• Generated >20% growth in prioritized brands.• Created process to streamline the creation/operational execution of Digital Assets: Global – Local.• Led transformation of multiple processes and implementations of global Omnichannel KPIs & dashboards.

Canonsburg, Pennsylvania, Us

Move digital marketing to front-of-mind & inclusion in strategic planning for regional & global commercial leadership. ● Led launch of first New Chemical Entity (NCE) in the US, achieving 105% of target in the first 2 years of launch ● Launched first biosimilar in the diabetes space as a digital-only launch – projected to achieve forecast revenue consistently YOY.● Created & implemented a customer-centric 360° brand launch framework, with digital interventions as a key strategy - applied to over 13 brands.● Led the EU Digital Acceleration program bringing the EU commercial business “from the stone age to the modern world” – moving S&M spend from Low-Reach/High-Cost to High-Reach/Low-Cost models across 32 countries.● Designed & implemented a commercially-aligned digital marketing organization● Applied learnings from NA affiliate to Global Brands, seeding the Global Digital Transformation initiative

Canonsburg, Pennsylvania, Us

Meet unmet needs of stakeholders: patients, providers, and payors through the deployment and activation of digital platforms delivering commercial value. Implemented Patient Services Programs focused on increasing adherence that drive better health outcomes.• Transformed Digital Marketing from a support to line function within commercial business• Leading the acceleration of Digital and Omni-Channel embrace across the enterprise globally• Led the creation of consistent Global Digital Marketing and Digital Health Strategy framework: Commercialization to Execution• Rolled out comprehensive digital Patient Services Program focused on the Cardiovascular and Oncology therapy franchise• Chair the Global Digital Steering Committee – key strategic decision making entity for the enterprise• Present monthly to CEO and Global President strategic digital updates dashboard spanning over 500 digital assets across channels• Established and evolved Global Digital Governance enabling super low cost delivery COE for Web, Mobile, eDetail, MCM, etc.

Canonsburg, Pennsylvania, Us

Role with responsibilities of CIO to the Marketing function. Lead the creation and implementation of Global IT Solutions for Marketing. Accountable for all digital solutions: Consumer and HCP facing Web and Mobile apps to full customer 360 experiences and regulatory approval processes including Social Media presences globally.• Managed the Global Digital Marketing portfolio & teams – successfully delivering over 130 projects globally• Optimized operating models for all stakeholders across the enterprise that touched the Marketing function• Business sponsor for cloud strategy. Cloud enabled all marketing platforms while addressing global and local regulatory needs

Canonsburg, Pennsylvania, Us

Strategic IT and global business technology leader spanning the lifecycle (build to run) of Mylan’s Digital technology assets. This includes applications and systems for web, mobile, eCommerce, social media, digital signage, Marketing CRM, external collaboration, and digital content management. Areas of responsibility include applications architecture, development (Build), ongoing support (Run), quality management processes, lifecycle management, user experience design, and release management within a high-quality, highly compliant Pharmaceutical GxP environment.Led the establishment of the Digital Solution Delivery team (consisted of 11 internal and over 75 external team members) - all the way from creating organization plan and structure to fulfilling roles and assigning responsibilities while continuing to lead the design, architecture and build of Mylan's Digital foundational platform and delivering digital programs and projects successfully. Recipient of the first CIO Challenge Coin for exemplifies all of the Mylan values of: Integrity, Innovation, Service, Teamwork and Reliability.

Practice Leader and Solutions architect for Global User Experience and Digital Marketing Practice serving Fortune 100 clients. Designed and developed custom solutions and productized offerings for integrating business and IT functions, bridging CXO roles, enabling organizations to become leaders in their industry by maximizing technology and platforms. > Designed & implemented outsourcing and cost reduction strategy for digital marketing and ADM > Created Strategic Platform – Consumer Activation Framework combining digital marketing, social media solutions, mobile applications, CRM and Marketing Intelligence into a unified offering – Service as a Platform.> Established the Global UX/Digital Marketing Practice: a unique productized offering involving processes and technology, reducing clients’ time to market (50%), costs (18%) and defects (75%). P&L responsibility with >100% growth. > Designed and helped implement global ebusiness strategy, programs and capability for Fortune 100 customers> Championed UX / Digital Marketing Practice from concept to execution, obtaining executive-level support, organizational funding, and validation from industry analysts: Gartner, Forrester and others.> Designed and led the building of technology frameworks to support personalized web/mobile UX leveraging a unified backend.> Designed multiple go-to-market strategies and managed services and outsourcing models for various products and services always focusing on creating value, transforming systems and simplifying processes across enterprises.> Developed value propositions addressing multiple stakeholders across business functions in the enterprise.> Established strategic partnerships across value chain: Clients, advertising agencies and software/services vendors

Leader of client engagement for a top 5 global pharmaceutical organization. Responsible for client relationship, customer satisfaction, engagement vision, resource management, innovation, risk management and profitability.> Successfully managed global team of 44, delivering over 1,200 programs in 3 years with employee retention rate of over 95%.> Established trust relationship with clients based on objective and value added consulting advice and delivery excellence.> Restructured the delivery organization and model, contracts and reporting accountabilities to facilitate meeting current and future needs of scaling delivery for ebusiness and digital marketing needs of the customer.> Created and implemented a leaner methodology for high throughput project delivery: a blend of SDLC and Agile approaches> Streamlined service procurement and delivery including shared services, hosting and infrastructure services.> Developed and applied the concept of Service Catalog driven models – offering flexibility and predictability in pricing.> Created and implemented multiple cost allocation models including for complex and shared services.> Led clients to embrace metrics and analytics driven adaptive marketing strategies.> Created SWOT analysis for client third party partner selections from creative digital agencies to point solution providers.

Responsible for:> Account and Engagement Management for 2 Fortune 100 clients> Revenue management and growth, > $2.5M> Customer Satisfaction, Budget, Schedule and Risk Management> Process improvement and enhancements> Creating, and responding to RFP/s> Identify & create innovative solution> Creating technology & adoption roadmap & best practicesAdditional Responsibility> Create Global Strategy and Direction Committee on EUC Environment> Creation and implementation of technology roadmap & strategies to achieve defined goals> Security & Patch management - reduce attack/vulnerability surface areas> Manage multiple projects & team of 25> Implement onsite-offshore delivery model> Create divestiture roadmap

End User Computing / Desktop Standardization* Member of Global Strategy & Direction Committee on End User Computing / Workstation Environment for Fortune 10 enterprise. * Creation and implementation of the technology roadmap and strategies * Security and Patch management* Managing multiple projects involving Strategy Definition, Proof of Concept for new initiatives, Design, Development, Maintenance, Deployment, Support and Enhancement to the end user workstation environment * Implemented global project delivery and governance model, over 2 years with 100% budget and delivery (schedule, quality and support) adherenceCRM - Siebel / Clarify / Genesys (CTI) * Participated in12 lifecycle CRM implementations for various clients - Fortune 10 to small business * Various roles such as Project Manager, Business Analyst, Developer, Report Writer - Actuate developer Workbench, Technology and End-User Trainer, Tester, Technical Writer and CRM Administrator on different projects

* Responsible for Design, Applications Engineering, Marketing, Sales and Erection Commissioning of Pusher Centrifuges and Fluidized Bed Driers* Sustained increase in sales, in a nascent market, of Pusher Centrifuges by 23% YOY from '94 - '99* Critical member of the ERP package selection and implementation team * Co-created the Business Case and Package Rating Scorecard * Involved in complete lifecycle of BaaN implementation* Lead Business Analyst from a functional implementation standpoint* Internal Auditor, critical role, in the team responsible for ISO 9001 certification program

Mba, Global Executive Mba

Bachelor Of Enginnering, Mechanical Engineering

Management Leadership Program