- Research and develop processes and management strategies related to paid campaigns.- Lead, manage, and execute digital and paid campaigns.- Measure campaign effectiveness and optimize all paid campaigns and activities.- Generate Marketing Qualified Leads (MQLs).- Manage budgets, projects and all campaign-related activities.- Conduct stakeholder and DG briefings.- Provide reports on key performance indicators (KPls).- Manage and train the team.- Measure campaign effectiveness and optimize campaigns to achieve KPIs.

Plan and execute all web, database marketing, email, social media, and display advertising campaigns.Designs, builds, and maintain social media presence.Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Develops digital marketing strategy Identifying customers and their current and future needs, and monitoring the competition.Identifies trends and insights and optimizes spend and performance based on the insights.Brainstorm new and creative growth strategies through digital marketing.Plan, execute, and measure experiment and conversion tests.Analytics to evaluate end-to-end customer experience across multiple channels and customer touch points.nurturing.Designed and implemented a Content marketing strategy to generate salesand improve the overall brand image.

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification,· Set up and optimize company pages within each platform to increase the visibility of company’s social content,· Moderate all user-generated content in line with the moderation policy for each community,· Create editorial calendars and syndication schedules,· Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information,· Plan and monitor the ongoing company presence on social media · Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness,· Actively involved in SEO · Prepare online newsletter and promotional emails and organize their distribution through various channels,· Provide creative ideas for content marketing and update website,· Collaborate with designers to improve user experience,· Measure performance of digital marketing efforts · Acquire insight in online marketing trends and keep strategies up-to-date,