Spearhead the strategic implementation of the Adobe Experience Cloud platform globally, aiming to enhance scalability across various business units and departments. Elevate customer acquisition, retention, and satisfaction across Wiley’s diverse digital channels.o Implemented cutting-edge Marketing Technology across multiple business units and departments, resulting in increased customer acquisition, retention, and satisfaction levels across digital channels.o Established robust operating model to facilitate seamless adoption and enablement of new technology.o Currently, actively engaged in crafting an enterprise-wide personalization strategy spanning multiple customer segments.o Lead multiple vendor engagement and technology contracts valued at $10Mil for Wiley, especially on vendor and platform consolidation.o Lead and present at multiple governance and showcase forums to C-level executives for program health, status, and incremental product progress.

As a Principal Program Management, Ashish leads KForce's technology consulting engagement with John Wiley & Sons. Some of Ashish's responsibilities are,- Define, plan, execute and monitor programs to achieve successful outcomes - Work with stakeholders to understand business needs, gather and define technical requirements and collaborate with engineering teams to design technical solutions - Align program deliverables with stakeholder expectations and ensure transparency throughout the project lifecycle - Proactively identify and mitigate risks, resolve issues, manage dependencies, and drive fast and effective decision making.- Actively work on RFP's, RFI's for publishing, banking and fintech customers- Engage Technology and Marketing VP, SVP level stakeholders for strategy and delivery of key strategic initiatives across the organization.

Led ANZ Bank's Fintech business and technology transformation, overseeing the marketing technology implementation, customer migration (6mil customers), and go-to-market product launch strategy. Collaborated with multiple Fintech program streams, tribes, and business & technology units, including vendors, to achieve desired outcomes. Focused on leveraging cutting-edge technologies like Adobe, Salesforce, Pega, and MuleSoft to drive business results.● Responsible for the strategic vision, delivery and enablement of the next best action (NBA) and personalization capability, powering ANZ Plus’ customer lifetime value. Resulting in more 25% conversion of the NBA targets.● Launched ANZ's Digital Bank (ANZ Plus) in Beta, growing it to over 1Mil customers and $10B in Funds Under Management. Progressed the product into maturity from Beta to MLP (Minimum Lovable Product) and then to MAP (Minimum Awesome Product).● Managed delivery of 100 program deliverables each quarter, resulting in increased customer acquisition.● Delivered multiple product features weekly, contributing to weekly customer acquisition rate of ~10K.

Part of the Chief Marketing Officer's Extended Leadership Team, I lead a team responsible for the roadmap, delivery and technology support of ANZ MarKit across multiple ANZ tribes and business units. ANZ MarKit is a Marketing Resource Management platform which is used for campaign management, digital asset management, campaign templates and a repository for brand guidelines across the bank.In this role, Ashish is responsible for the end-to-end product lifecycle management including strategy, roadmap, delivery, support and benefit realization of multiple programs with the portfolio. This includes, partnering with multiple tribes and business units to deliver strategic initiatives and business outcomes involving multiple operational teams.Some key highlights in this role include, the inception, adoption and usage of Scrum across the team using the Atlassian toolset. Ashish has also helped to conceptualize the change management strategy including training, self-serve support, showcases, communication plans and the change champion network.Some key statistics for the product over the past year have been:o 2X increase in the usage of ANZ MarKit across multiple tribes and chapters over FY20o 50% increase in the number of campaign briefs raised across multiple channelso 90% increase in the number of total online approvals via ANZ MarKito Consistent decrease in the number of pending approvals via ANZ MarKit

As part of Accelerate (Cbus’ Digital Transformation program), I have been leading the implementation of marketing technology across all the products of the Adobe Experience Cloud suite to strategize, plan and deliver an enhanced and seamless member and employer experience across all digital touch-points. The key objective of this program (valued at $80mil) is to deliver a self-serve channel for the variety of transactions, high member retention and rate of member satisfaction, using a robust underlying cloud technology architecture. This includes the integration of Salesforce CRM, Adobe Experience Cloud and Data Warehouse, so that Cbus has a single source of truth for all our member interactions and touchpoints. Ashish has partnered with senior marketing and technology stakeholders, to strategize and deliver key tactical and strategic projects valued around $10 Mil. These include:o Led the go-to-market and implementation of Adobe Experience Cloud, includingo Implementation of the Enterprise Content Management System using the Adobe Experience Manager 6,1, including the design of the Cbus corporate website, utilizing Human Centered Design principleso Multi-channel campaign management, across digital and non-digital channels, using Adobe Campaigno On-site personalisation and digital marketing campaigns using Adobe Targeto Adobe Advertising, across all Cbus’ digital media (search, display, video)o Data management platform to build and use unique audience profiles, using Adobe Audience Manager, integrated with Salesforce CRM and Cbus’ Data Platform o Implementation of tools and calculator(s) on the Cbus website, using RESTful API’s o Reporting and tag management across Cbus digital assets using Adobe Analytics and Dynamic Tag Manager (and Adobe Launch)o Upgrade (AEM6.3 to 6.4) and migrate (from managed services to private AWS cloud) the Cbus Enterprise Content Management System, integrated with Single Sign-On using OKTA

Since April 2015, Ashish has progressed from a business analyst to a project manager, helping in planning and delivering strategic initiatives. Due to the nature of these projects, this role involves expertise as a business analyst as well as a project manager. Currently, Ashish is managing two separate projects, these are:• Empirics implementation: includes the planning and delivery of the Empirics MarketSuite software, primarily used by Member Marketing & Communications, for data analytics and modelling. Some of the deliverables for this project that Ashish is responsible for are:o Project Chartero Business Requirements documento User acceptance testing and validation documentso Project Closure report• Annual Statements: includes the planning and delivery of the year-end process and a number of annual statements for members, employers and pensioners, which would add up to roughly about 800,000 statements. I am responsible for the co-ordination of the project tasks with Superpartners and Cbus stakeholders, which include Member and Employer Experience, Finance, Investments, Governance & Risk, Contract Management and Advise.• Digital CMS Implementation and Website Re-development: Currently, managing the market scan and subsequent selection of "public facing" calculators on the Cbus website.

The key purpose behind this role is to define and assist in the delivery of key initiatives that will enhance Cbus' capabilities and presence within the digital ecosystem. This will in turn help to build and champion a culture of innovation, through demonstrating a creative and pragmatic approach to requirements and solutions that puts the members first. As part of the Cbus digital transformation program, I have been working within the delivery centre to strategise and deliver a seamless and friction-less member experience across all digital touch-points. The primary purpose of this program will be to deliver a self-serve channel for the bulk of low to medium complexity transactions. The digital program has been separated into two streams, namely Quick Wins and Strategic. Both these stream are running in parallel and utilise both agile and waterfall models for delivery. The main objectives of the project that I have been working towards are:• Increase member engagement and intimacy• Leverage the power of data by turning it into actionable insights• Using the digital medium for reducing the overall operating costKey Responsibilities• Engage with and educate senior stakeholders in order to create the vision and road-map for digital• Manage the Business Analysis and requirements analysis phase at both a project and program level• Map the business requirements to the strategic initiatives highlighted in the digital strategy• Co-ordinate with procurement and business stakeholders for creating and release of RFP• Provide inputs into major artifacts like project plans, problem statements, initiative concept papers, business case etc.• Provide inputs into key deliverable related to digital roadmap and future initiatives.

My responsibilities include:• Digital Strategy Planning & Executiono Develop user stories, personas and customer journey maps for all digital assetso Develop user flows and document pain pointso Develop personalization and split- testing (A/B Testing) plans • Business Analysiso Gather and document business requirements from senior stakeholders within the businesso Maintaining traceability of the project objectives, business requirements, functional specifications and user acceptance testingo Review and co-ordinate feedback to functional specifications documento Document information related to project governance (like RACI matrix)o Actively involved in the reporting framework for the business unito Project manage and co-ordinate with the vendor for estimates and delivery• Test Managemento Plan, create and document test cases for front-end, back-end, mobile and tablet testingo Manage test resources for multiple rounds of test cycleo Manage defect allocation, resolution and triage process• Project, product and vendor evaluation frameworko Core team member for strategizing the Digital Initiative Evaluation Frameworko Key team member within the Digital BU to evaluate and document all digital initiativeso Create business case and new activity briefs post evaluationo Plan the RFP phase with technology, business and procurement team memberso Plan and responsible for vendor evaluation process for digital projects• Business & Technical Support o Single point of contact for support & maintenance between technology, business and vendor.o Manage vendor communication in relation to project estimates, defects & changes.My achievements include:• Formulated the Digital Disruption Group to provide a more lean, flat structure to innovation and project governance within CPA Australia.• Selected to present at the monthly new employee starter induction program, representing digital communications and publishing business unit

Ashish has been the founding partner of Mokodoo and Digital Radish. Started by two friends in 2010, Mokodoo is a blog style website that raises awareness on innovative business ideas that entrepreneurs have thought of or implemented. Mokodoo is a one stop shop to access information on these niche business concepts. Through Mokodoo, we would like to educate people on the work that we have done in the digital landscape. This is a collaboration platform and thus we would encourage people to approach us with ideas to collaborate and grow.

• Involved in the System Analysis and Design of existing web applications for Toll Priority Group – Travcour, Toll Dnata, Toll Aviation, Australian Armoured Express.• Manage the entire Electronic Data Interchange (EDI) process for Electronic Billing from Third Party Systems for Toll Priority.• Recognized as a core team member for implementing the Visa Enquiry and Response System for Toll Priority’s Travcour Business Unit (BU) at a National Level across Australia.• Manage expectations of business users and customers across Australia and New Zealand with Toll Groups’s eBusiness Products like Toll Online and Toll Connect.• Liaison with Commercial Department and Business Process Department for requirements gathering for Quote Management Application on a regular basis.• Manage and support various departments of Toll Priority and other business units like Toll Dnata Airport Services with Toll Priority Intranet on Oracle Portal.• Received in-house Oracle Portal Content Management Training at Toll Group IT

• Recognized as a core team member for process re-modeling of the warehouse management (WMS) process for Making Life Easy. Involved in Requirements Gathering, Application Design & Development along with Technical Documentation. • Implemented an Asset Management System for Uniting Church in Australia.• Designed and Developed an SMS DIY web application for Exposure Direct, which has been used by customers for digital marketing initiatives through SMS, MMS, eNewsletters across Australia.

• Key Member in implementing a customized Sales Force Automation (SFA) solution for the Publishing Industry. Automated the entire process of Sales Reporting and Sales Visits, tremendously reducing the manual intervention and improving productivity and visibility.• Implemented several B2B web applications for automating manual processes and empower seamless integration of the Supply Chain across distributors, suppliers and publishers.• Involved in the implementation of Web Portal for Random House India for enabling online purchase of books. Managed system enhancements and initiated various system improvements to achieve high customer satisfaction through user friendly GUI.• As a Technical Team Lead, I assisted the Sales Team in the Pre Sales Process – Bagged projects worth INR 1,000,000 across B2C and B2B eBusiness Solutions, Online Marketing and Server Space Solutions.

• Assisted the SAP Project Team in implementing SAP ERP FI/CO system for the Finance Department.• Appreciated for in-depth Project Report and Presentation Skills.