Ashish Khatu Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

1. Develop a strategy by mapping out competitors and creating an action plan for each region. Conduct market research and consumer behavior studies to identify the right target audience.2. Create a brand plan for each region, involving sales and service stakeholders to achieve the company's goals.3. Conduct marketing research, including measures such as top-of-mind awareness, brand recall, and product research. Collect consumer insights through methods such as mystery shopping.4. Develop a 360-degree marketing communication plan with external agencies (creative, digital, and social) and internal stakeholders. Create brand content for various channels, such as B2C, B2B, retail, home visit, and digital, to enhance brand loyalty.5. Assist the product team with market insights and create brand communication for new products entering the market.6. Oversee the rollout of brand campaigns and capture media space with the help of a PR agency.7. Develop and implement point-of-sale (POS) and point-of-purchase (POP) materials tailored to regional needs with the help of a below-the-line (BTL) agency.8. Manage the lifetime value (LTV) of customers in each region, tracking communication and costs against customer ticket size.9. Create annual and quarterly budgets for board meetings, tailored to each regional head.10. Manage vendor relationships for printing, digital, and event needs across all regions.11. Track all marketing collaterals for each region and maintain all marketing assets.

Mumbai Area, India

Job Profile:Marketing Communications – Implementation of marketing promotion on ground zero by using resources available and communication tools Agency/vendor management – meeting agencies for giving brief on marketing activity and taking pitch, managing vendors for different gifting solutions, branding solutions and for event management. Monitor Trade Spend and Promotions for region, i.e- sales incentives, trade promotion, marketing materialData analysis – Collecting a data from various sources and analyzing data for betterment of marketing plan and implementation as suggesting by top management. Also tracking KPI of individual team.Coordinate, monitor, and control effective and efficient usage of promotions and equitable allocations of budget across RSM areas. POP and POS – Develop branding material according to optical store and implementation.Data analysis – Collecting a data from various sources and analyzing data for betterment of marketing plan and implementation as suggesting by top management. Monitor incentives for all players/Customers, and timely disbursements of all of the earnings and gifts. Monitor and generate high levels of interest in all contests and activities to ensure maximum participation Data management – Managing data from various sours, and keeping track of marketing program Event Management – Managing training, product launch, monthly meeting of doctor/optician, distributer meet.

Mumbai

Marketing Communications: : Leading marketing communications for Brand 2baconil™.ATL & BTL Activations: Running and tracking promotions around Brand 2baconil™. New product launches & special days through ATL & BTL activations.Engagement with the Sales team; markedly with the ZSMs, RSMs of the region for trade promotion and marketing activity. Prepare detailed launch plans for NPD, assist RSM to prepare TL plans for the launch; Monitor distribution build up during launch and all NPD launch reports, from field to central sales In store Activations: Brand activation initiatives through in store promotions & Developing joint marketing Campaigns design and execute customer engagement activities like contests, PR events, etc in coordination with partnering brands, keeping customer experience at the core. Strategic Alliances & Tie-ups’: Responsible for identifying & targeting brands for potential strategic partnerships with focus on value creation through Achieving marketing objectives like amplifying brand visibility.Manage Product visibility in retail: Manage brands for Placement of Products in the different verticals of retail. Creating new ideas for promoting a product at counter Vendor Management: Interacting with Media Buying agencies, Creative Agencies regarding Marketing Briefs & Creative’s and carrying out marketing campaigns.Post Campaign Evaluation: Post activity analysis to ascertain achievement of objective and room for improvement.

Mumbai

Postgraduate Degree, Brand Mangement

Postgraduate Degree, Product Management

Master Of Business Administration (Mba), Marketing/Marketing Management, General, A+

MBA in Marketing

Bachelors In Management Studies(Bms), Marketing/Marketing Management, General, A