Leading a Team of Deliverability specialistSMTP configuration and ManagementWork on Email Deliverability policies and rulesScan Database and regular campaigns for better DeliverabilityResponsible for Domain/IP reputation, Blacklist managementCommunicate with Mailbox providers for any type of issues regarding blocks and reputationWorks with other Teams for campaigns, Email servers and Domain authentication

Email Server installation and configuration Work on Email Deliverability policies and rulesGuide and train Email Team about Deliverability rules, CAN-SPAM, CSPL and GDPR policiesRegular audit of all campaigns for better inbox Delivery

Manages the Deliverability Team in all respects, from hiring to ensuring that SLA’s are metProvides strategic guidance and recommendations to account teams and clients on improving email deliverability and recipient engagement, improving program performance, best practicesCreates process and industry documentation for internal and external communicationLeads in streamlining current deliverability process, creates new processesProactive in gaining knowledge of new industry… Show more Manages the Deliverability Team in all respects, from hiring to ensuring that SLA’s are metProvides strategic guidance and recommendations to account teams and clients on improving email deliverability and recipient engagement, improving program performance, best practicesCreates process and industry documentation for internal and external communicationLeads in streamlining current deliverability process, creates new processesProactive in gaining knowledge of new industry trends, emerging technology, ISP treatment of commercial email, industry groups, and recipient behaviorCommunicates and promotes Zeta’s Deliverability services and productsBalances team and personal achievementGives and receives constructive feedback appropriatelyActs proactively without prompting by Leadership team, partners and/or customers Hires, leads, and manages a team of professionals who are critical to Zeta’s successCreates all MTA script configurations Show less

Manage the special offer email program execution and complete Microsoft projects.Collaborate with Merchandising, Content and Creative teams to develop the email strategy for special offer emails.Oversee the email brief creation process by reviewing and submitting briefs to the Copy and Creative teams.Ensure accuracy of email content and on time production of all components.Work with other internal teams to promote company-wide initiatives in emails.Track and monitor changes… Show more Manage the special offer email program execution and complete Microsoft projects.Collaborate with Merchandising, Content and Creative teams to develop the email strategy for special offer emails.Oversee the email brief creation process by reviewing and submitting briefs to the Copy and Creative teams.Ensure accuracy of email content and on time production of all components.Work with other internal teams to promote company-wide initiatives in emails.Track and monitor changes for copy and creative requirements from partners’ feedback.Lead and participate in internal marketing, creative review and various cross-department meetings. Organize and schedule host mentions based on programming categories and brands.Optimize process by establishing efficiencies for the teams involved and monitor producer reports for compliance.Maintain knowledge of email best practices including CAN-SPAM compliance and deliverabilityDevelop segmentation and A/B tests to continually optimize deliverability, open rate and clicksWork with IT Developers regarding technical aspects of connecting with and using the Exact TargetCollaborate with BI Specialists to maintain clean customer list; resolve technical issues that ariseContinually work with creative and editorial teams (among others) to optimize marketing effort and maximize awareness on upcoming promotions to customersEnsure all emails are coded utilizing best practices, correct links, images and landing pagesCreate segmentation that follows best practices and increases deliverability ratesSet up and schedule email campaigns based on marketing schedule via MarketoEnsure email template/code is mobile-friendlyMaintain updated listsCreate weekly reports for email campaigns sent that analyzes the ROI of each sendReport on campaign performance weekly to build upon findings and insightsCreate trend reports that look at email campaigns over time to determine their validity Show less

Setup In house Email marketing server with Dedicated server and dedicated IP addresses. Installation cpanel in server with set SPF record and DKIM signature. Rotate IPs through Power MTA to maintain Inbox delivery. Achieved 100% mail delivery in rediffmail and Yahoo. Also checks Spam Keywords and CAN SPAM policy. Maintained white listed IPs through black listing websites, just like, Spamhaus, Baraccuda etc. Also Involved in the Lead generation and Design HTML5 Email campaign with Dreamviewer… Show more Setup In house Email marketing server with Dedicated server and dedicated IP addresses. Installation cpanel in server with set SPF record and DKIM signature. Rotate IPs through Power MTA to maintain Inbox delivery. Achieved 100% mail delivery in rediffmail and Yahoo. Also checks Spam Keywords and CAN SPAM policy. Maintained white listed IPs through black listing websites, just like, Spamhaus, Baraccuda etc. Also Involved in the Lead generation and Design HTML5 Email campaign with Dreamviewer and Photoshop. Also creates Micro websites for multiple projects. Manage PPC campaign through Google Adwords• In House Email Marketing Server Setup• Multiple Email Marketing Software like, Marketo, Mailchimp, Maildril, Amazon SES, Benchmark, Netcore, Elastic Email.• Designed Emails in HTML with help of Dreamviewer and Photoshop• Managed PAN Indian Emails Database of Target industry with Location wise Show less