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Ashish Patel is listed as Senior Category Manager at Testbook, a with 416 employees, based in New Delhi, Delhi, India. AeroLeads shows a work email signal at lafarge.com and a matched LinkedIn profile for Ashish Patel.
Ashish Patel previously worked as Category Manager at Testbook and Management Trainee at Benq India. Ashish Patel holds Master Of Business Administration - Mba, Marketing from Institute Of Management Technology, Ghaziabad.
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Accomplished Category Manager at Testbook (Classplus) with a record of leading and growing diverse portfolios. I oversee a team of 6, managing end-to-end marketing strategies and operations for Testbook's Coaching Vertical, comprising 12 categories and 140+ exams. Recognized as an Emerging Leader, I've achieved a remarkable 70% revenue growth in the SuperCoaching category over the past five months. My expertise extends to automating customer journeys and nudges across multiple channels using CRM tools like WebEngage and Infobip, driving exceptional engagement and results. Additionally, I've successfully managed a 25L+ monthly performance marketing budget with an impressive ROAS of ~3. My experience also includes a successful tenure as a Product Marketing Manager at BenQ India, where I launched the Mobiuz Brand and led various marketing initiatives, including product launches, event management, and e-commerce strategies. With an academic background featuring an 83.28% PGDM in Marketing from IMT Ghaziabad and practical experience, I bring a proven track record of driving business success.
Listed skills include Autocad, Microsoft Office, Customer Service, Microsoft Word, and 7 others.
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A career timeline built from the work history available for this profile.
Navi Mumbai, Maharashtra, India
🎖️Recognition: Star Performer (FY24)• Leading Growth: Revenue, Category & DAU/MAU for SuperCoaching• Automating customer journeys & nudges via CRM tools (WebEngage) across channels: Push, SMS, WhatsApp, Email, Telegram• Led No Cost EMI solution on subscriptions project.• Steering Sale Campaigns: promos, targets, pricing, multichannel comms, timely execution contributing 65% MoM revenue
Mumbai, Maharashtra, India
🎖️Recognition: Star Performer (Q3, FY 22-23) | Emerging Leader (Q4, FY 22-23)• Grew UGC-CSIR NET category from inception to 1.54 Cr with 27% CMGR by Aug'23, accounting for 28% of total revenue• Established Teaching category, achieving 1.35 Cr revenue (36% CMGR by May'23), contributing 32% to total revenue• Created GTM strategy - market research, consumer & competitor analysis, pricing, budgeting, engagement & retention• Funnel flow optimization (TOFU, MOFU, BOFU) for nurturing leads and driving an 8X jump in transactions• Worked on Lead Source identification, ingestion logic building & and optimization for improving lead flow• Managed 25L+ monthly performance marketing budget, across Branding, Lead Gen, App Install, & Remarketing, with ROAS ~3• Achieved 100% growth in the no. of subscribers of YT Teaching Channel from 190K in Aug'22 to 380K in Mar'23• Executed branding campaigns to build an image of educators. Includes community building, engagement, and growth
Gurugram, Haryana, India
Worked as a designate Product Marketing Manager during MT program for Gaming (Mobiuz & Zowie) & Premium Monitors & GGP.Key Responsibilities:• End to end Product Life Cycle Management: product road mapping, pricing simulation, competition benchmarking• Strategizing and executing New Product Launches by performing Market research, GTM & Integrated Marketing Communication• Managing brand store, product pages & exclusive product launches on Amazon eCommerce platform to augment Brand visibility• Restructuring, & optimizing Amazon PPC & Display Campaigns by deriving actionable insights from performance reports• Online Reputation Management (ORM) on Amazon via Customer Q&A within a targeted TAT to enhance customer experience• Initiating & managing 1st ever Influencer marketing program by rigorous shortlisting, negotiating fee, and finalizing deliverables• Brainstorming & Briefing creative agency, producing:1400 hrs live streams, 10 reviews, 60 Social media posts per quarter• Auditing and updating BenQ’s website with engaging content: integrating product reviews, Knowledge content, Amazon links• Defining Social Media strategy, positioning. and creative elements to strengthen the Mobiuz & Zowie’s brand presence• Integrated Marketing Material: Brochures, Datasheets, EDM’s, Sales kit (FABU), Floor Standee, Press releases
Ahmedabad, Gujarat
Adani Accelerated Leadership Program (AALP)Project Title: LPG Demand Forecasting & Study of LPG & Jet Fuel (ATF) industry in India• Forecasted the annual LPG demand for consumption focused sectors by factoring in demand drivers & diminishers • Studied & Analysed LPG market in India: sourcing infrastructure, sourcing mix, and demand & supply imbalance• Analysed the presence of parallel marketers in LPG business, competitions, tax structure and impediments due to regulations• GamingStudied Jet Fuel (ATF) Business in India and the impact of the creation of open-access transport at airports
Bilaspur Area, India
• Optimized production forecasting by extracting insights by analysing operational performance fortnightly• Cross-functional collaboration to identify cost control measures and perform variable cost analysis• Coordinated with Mckinsey India to prepare a report on identifying areas of opportunities for performance optimization• Prepared interactive dashboard to monitor and analyse performance data
Other employees you can reach at testbook.com. View company contacts for 416 employees →
Venmo Pay
Colleague at TestbookKaty, Texas, United States
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Shubham Tiwari
Colleague at TestbookGurugram, Haryana, India
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Diksha Singh
Colleague at TestbookNavi Mumbai, Maharashtra, India
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Kunal Sharma
Colleague at TestbookRoorkee, Uttarakhand, India
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English By Vd Sir
Colleague at TestbookPanipat, Haryana, India
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PM
Pooja Mutake
Colleague at TestbookPune, Maharashtra, India
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Shubham Panchal
Colleague at TestbookJaipur, Rajasthan, India
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Test Tst
Colleague at TestbookPunjab, India
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Test Test
Colleague at TestbookAtlanta Metropolitan Area, United States
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Bharat Katare
Colleague at TestbookMumbai, Maharashtra, India
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Activities and Societies: General Secretary of Mechanical Engineering Association (MEA) at NIT Raipur. Graduated with Honours.
Quick answers generated from the profile data available on this page.
Ashish Patel works for Testbook.
Ashish Patel is listed as Senior Category Manager at Testbook.
AeroLeads has found 1 work email signal at @lafarge.com for Ashish Patel at Testbook.
Ashish Patel is based in New Delhi, Delhi, India while working with Testbook.
Ashish Patel has worked for Testbook, Benq India, Edu4Sure, Adani Ports And Sez, and Nuvoco Vistas Corp. Ltd..
Ashish Patel's colleagues at Testbook include Venmo Pay, Shubham Tiwari, Diksha Singh, Kunal Sharma, and English By Vd Sir.
You can use AeroLeads to view verified contact signals for Ashish Patel at Testbook, including work email, phone, and LinkedIn data when available.
Ashish Patel holds Master Of Business Administration - Mba, Marketing from Institute Of Management Technology, Ghaziabad.
Ashish Patel is listed with skills including Autocad, Microsoft Office, Customer Service, Microsoft Word, Powerpoint, Management, Teamwork, and C++.
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