Launched Green Ranking 2017 under Newsweek, reaching the highest ever engagementnumbers.Defined and optimised product roadmap in line with the management goals.Maintained a regular check on the market and the technological developments to strategisecompany’s long term vision.Ideated and pitched new product proposition to the VP of Product, to solve business problemslike engagement, subscription funnel, repeat users and direct traffic.Helped onboard third party partners and kept a check on the partner’s performance.Worked with the technology, design and management to remove bottlenecks and maintaintimelines for product launchesIdentified problem areas using Google Analytics and provide solutions.Continuously iterated, and tested new hypothesis, to make the product grow and deliver on thebusiness goals.

- Ideating solutions to maintain the targeted growth of the Product- Responsible for the overall Product life cycle management- Evaluate the product requirements, compile it into wire frames and PRD to facilitate development team to develop and deliver as per the requirement.- Product management (PLC, UI/UX, SEO, SMO, Web Analytics) of various news websites- Driving online campaigns and contests, handling traffic targets and user engagement initiatives- New product improvements to enhance user engagement- Responsible for all the pre-implementation requisites like, Activities Identity Management, Mock-ups & Wire-framing UI/UX detailing post the implementation, API Integration, notification management & user communication Module.- Responsible for the testing & bug resolution of the Web Products.- Responsible for the Post Launch integration

- Responsible for the overall Product life cycle management- Evaluate the product requirements, compile it into wire frames and PRD to facilitate development team to develop and deliver as per the requirement.- Product management (PLC, UI/UX, SEO, SMO, Web Analytics) of various news websites- Driving online campaigns and contests, handling traffic targets and user engagement initiatives- New product improvements to enhance user engagement- Responsible for all the pre-implementation requisites like, Activities Identity Management, Mock-ups & Wire-framing UI/UX detailing post the implementation, API Integration, notification management & user communication Module.- Responsible for the testing & bug resolution of the Web Products.- Responsible for the Post Launch integration

• Manage and update monthly analytics research reports related to user behavior• Develop scope & specification documents and design wire-frames & workflows for new product• Manage development, Testing & roll-out schedules• Conceptualize, propose and deliver product optimizations and tweaks to increase content consumption.• Analyze data on visitor behavior through Google Analytics to identify problem areas & drop off points, brainstorm solutions.• Be the voice of the reader by constantly working on usability improvements through the portal.