Key Responsibilities: Brand management • Ensure that ICICI Prudential Life is positioned in line with the overall brand philosophy at various communication touch points • Work with the research team to identify actionable consumer insights • Create briefs based on research insights and work with various agencies for creating content for digital and offline mediums (TV/ Print/ Radio)Product marketing• Create communication collaterals for the product launch • Conceptualize & develop product go to market strategies in line with business plansDigital• Liaise with various affiliates and content agencies • Creating content as per the campaigns • Devising e-mailer campaigns for different customer segments• Influencer and blogger outreach programsMar-Tech projects • Integration of Customer Data Platform (CDP) for creating data driven upsell campaigns • Created a first of its kind Content management system for business team and advisors which allows content personalisation and lead generation opportunity Channel Marketing• Devise regional marketing plans as per the business objective • Plan & overlook execution for central BTL campaigns by creating compelling engagement propositions to reach out to prospects• Provide marketing support to all channels like Banca & CA BRMedia planning• Develop and implement media plan in line with marketing requirements and budget • Set performance metrics and measure success of the campaigns on the decided metrics• Shortlist media platforms that optimise the impact of marketing communication

Conceptualizing & developing product go to market plans for various products in line with business plans.Responsible for planning and executing product launches.Media Planning for various brand & regional campaign.Execute Pan India activation campaign to deliver projected ROI

Job ProfileDevelop product communication as per product USP for customers & Internal PartnersConceptualizing & develop Product go to market plans for various products in line with business planExecute Pan India activation campaign to deliver projected ROIPlanning & overlooking Outdoor & ambient media to provide support to sales teamLiaise with various teams and ensure accurate buy offs for various media

Clients HandledHUL ( Taaza)HUL ( Vaseline)Godrej ( Hairclolor)J&J ICICI Prudential Life InsuranceCastrol (GTX)Job DescriptionDeveloping BTL plans in urban & Rural markets for various brands, based on their business needs.Overlooking execution & Reporting Research

Job Responsibilities: Concept Development & PresentationsServicing ClientsComplete execution of Event & BTL activitiesTrade Marketing ActivitiesCost estimation & Revenue ManagementHandling TeamClients Handled: Procter & Gamble, Bindass, Kingfisher Airlines, Diageo (Red Label), RBS, LIC, Mtv and various clients project wise

Handling Events & Activation