Gem & Jewellery Export Promotion Council is an organization set up by the Government of India with aim to provide the Indian Gem and Jewellery Industry and its products. IJEX a B2B event platform in Dubai will give a platform to members of GJEPC to display and book orders for their products in UAE from global buyers throughout the year.

o Complete ownership and authority of the event in terms of creating show awareness and increase in footfall. o Identified, developed and executed marketing strategies based on show objectives and market trends.o 18 networking events across 13 countries, analyzing market trends, setting up business strategies, focusing on key assets and developing highly effective marketing campaigns. o Awarded for the best strategic marketing campaign enhancing show profile.o $ 40 Million budgeting - innovative planning -buying to executing robust advertising campaigns across the region. o Prepared detailed penetration plan forecasts on weekly and quarterly basis presenting to the team based on target markets. o Developed and executed 3 integrated marketing plans each quarter. o Collaborated with design team on design standardization and production of marketing collaterals.o 75,000 new contacts - Focused brand campaigns generated huge response in terms of acquiring new client base. o 58,000 kms business travel across 3 continents, 13 countries and 17 cities conducting roadshows and 1-1 meetings promoting the show and acquiring new buyers.o Engaged with 475 media from 29 countries with cost effective barter deals.

o Responsible for driving business as business manager and meeting the targets.o Communicated & interpreted the results of consumer research to managemento Increased Product sales and market share. o Closely worked and presented management in deciding on the sales objectives, forecasting and budgeting on regional level. o Developed great inputs and extensive research on brand preference and comparative performance.o Successfully opened retail network across GCC.o Trained and recruited Sales Managers across GCC.o Has been continuously involved in shop floor training programmes.

o Developed a unique business B2B concept of taking brands to corporate.o Ensure business growth through directing and managing business development activities.o Within a span of 6 months have managed to get excellent corporate accounts.o Worked on a loyalty platform to use as an alternate business revenue model. o Generated huge income through promotional activities with FMCG.o Corporate consulting services.o Marketing and media planning. o Worked on a special project with Prime Minister’s Office UAE.o Developed and lead the business team in sourcing, managing and implementing new business opportunities.o Management, monitoring, reporting and communication in regard to financial and physical resources, administration and budgeting.

International Brand Management : Created a great networking platform through brand weeks, in store & mall activations which helped in strengthening brand presence in the region. Spearheaded unique concept plans delivering average increase in sales by 27% across all the brands.Tiffany & Co - Graff Diamonds - Paspaley Pearls - Mikimoto - Carrera Y Carrera - AnnaMaria Camilli - Pasquale Bruni - Stefan Hafner - Pomellato - Fope o Created a great networking platform amongst the people from Various Industries for luxury brands. (One customer across all Brand concept)o Successfully launched the first of its kind Corporate Product exhibition under the name of Tiffany & Co Business Decisions 2008 o Created the largest corporate clients and strengthen business relations and achieving targets by Nurturing business relations. o Guided the Corporate sales team to tap the Potential Business Houses o Worked on all brand dynamics and executed strong Values in each brand segments.o Developed budgets, implemented and monitored marketing & communication strategy & planned in store Promotions and events (ATL/BTL).o Worked closely with Sales associates to develop strategic sales plan in line with brand communication.o Created a different approach to Brand analysis and planning.o Launched the people count meter across all the stores to monitor footfall versus sales conversion. o Worked with all the media channels on regular basis.o Managed & handled major financial responsibilities and delivered the best products and resources in economical and financially viable manner.o Negotiated with the external agency and vendors to acquire the quality products on timely basis.o Worked and delivered all the major projects on time with the total retail set up area of 65,000 sqft.

o Complete authority and ownership of International Brands.o Conceptualize and develop marketing plans for all the brands.o Planned and executed Brand weeks and in store promotions to achieve brand targets.o Closely worked with brand principles on improving brand perception and positioning in the region.o Monitored monthly PR releases.o Researching consumer markets and monitoring the consumer trends.o Ensured that all the Marketing collaterals are met as per the requirements of the brand principle. o Selected the relevant media and media channels to increase the Brand awareness.