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I am Ashish Surana, a first generation entrepreneur Co-founder & CEO of ASPURE FOODS PVT LTD. I am passionate about developing innovative food products.My entrepreneurial journey started from Bangalore in year 2012 while I was working in CISCO Systems. Me and my wife were big time ice cream lovers, but the challenge was that we get sore throat & cold by eating oil based & synthetic ice creams. We tried to find if there are any alternative to the same. We consulted a few friends and searched on internet to find out alternate ice cream brands but could find only one brand. In 2015 I moved to my hometown Udaipur, Rajasthan(India).I started searching for Pure & Natural Ice-cream brands but was sad and surprised to find that there are no options in the city to get any sort of natural, pure or healthy ice cream.No, literally no options in one of the most beautiful and most tourist friendly cities of the world, Udaipur.Going back to the oil based & synthetic ice cream was not a choice as our health would not allow that. So, we thought lets get Pure & natural ice cream deliver through some e-commerce firms or through other mediums. Still, no luck favored us as there were no options and we had to ourselves go at least 300kms+ to have pure & healthy ice creams. That was ridiculous and unviable.After doing Customer surveys and experimenting at home by creating pure & natural ice cream flavors we took a leap of faith and planned to manufacture Pure & Natural Ice cream in Udaipur city. We conceptualized the brand Go Pure.Today we at Go Pure sell the concept of Pure, Natural and Innovation ice creams. The Sanctity of the word "Pure & Innovative" is sought to be preserved to its core, using ingredients that are known to be as pure and as natural as possible. The ingredients in use are of high quality milk, fruits/dry fruits & sugar only. We have developed 30+ flavors through our R&D. Post Corono we started again & till date have opened more than 20+ outlets across Delhi/NCR and Rajasthan regions. In last 2 years we sold around 5 lac+ scoops and the journey continues.If you are looking for -1. Setting up Franchise of Go Pure 2. Setting up manufacturing of Fruit Pulp 3. Setting up an innovative chain of QSRReach out to me on gopurenatural@gmail.com
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Co-Founder And CeoAspure Foods Pvt LtdUdaipur, Rj, In
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Co-Founder & CeoAspure Foods Pvt Ltd Jan 2022 - PresentUdaipur, Rajasthan, India
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Co-FounderGo Pure Ice-Creams Jan 2019 - PresentUdaipur, Rajasthan, IndiaGoPure sells the concept of pure and healthy ice cream. GoPure is a unique brand focused on natural ice creams and sorbets. The brand is constantly under innovations with new & unique flavours. This segment has very few players like Naturals with very limited presence across India. Extremely difficult segment to understand and manufacture natural ice-creams.My major roles & responsibilities include:(a) Developed strategies which helped to double the franchise outlets in 1… Show more GoPure sells the concept of pure and healthy ice cream. GoPure is a unique brand focused on natural ice creams and sorbets. The brand is constantly under innovations with new & unique flavours. This segment has very few players like Naturals with very limited presence across India. Extremely difficult segment to understand and manufacture natural ice-creams.My major roles & responsibilities include:(a) Developed strategies which helped to double the franchise outlets in 1 year.(b) Identified customer impacting issues, worked out and implemented solutions and process improvements to increase customer satisfaction.(c) Drive process improvements to enhance the operational efficiency of the plant.(d) Developed and implemented training programs to improve the quality of the product and productivity of the team.(e) Helped the company in understanding the process of fruit pulp extraction with proper prevention from any browning, oxidation or microbial spoilages. This helped company to enter the fruit pulp business.(f) Enhanced the supply chain capability to ensure the ice cream reached in perfect condition to outlets in NCR, Jaipur, Kota, Mumbai and Pune from Udaipur.(g) Understands and effectively utilizes resources.(h) Trying to figure out challenges related to supply chain & how to overcome those. Show less -
Business Consultant & Co-FounderPatata Foods Pvt Ltd Jun 2019 - Mar 2020Jaipur, Rajasthan, IndiaCompany operating in QSR segment & having unique products specially the first one in Rajasthan to bring Twisted Potato product. My consultancy & strategies helped company to quickly open 2 franchise outlets & having royalty income in place.
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Business Operations ManagerCisco Systems Aug 2010 - Jan 2019Bengaluru Area, IndiaPart of Strategy & Operations team responsible for Metrics building, Business Analytics, Service Operations, HR Operations, Key Account Management, Strategy & Business Process Management. Focused on linking business strategy to execution efforts in order to drive business outcomes. -
Project TraineeHoneywell Technology Solutions, Inc. Jan 2010 - Jun 2010Worked on ARM controller to port the Linux & Modification of wifi module drivers.
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Frequently Asked Questions about Ashish Surana
What company does Ashish Surana work for?
Ashish Surana works for Aspure Foods Pvt Ltd
What is Ashish Surana's role at the current company?
Ashish Surana's current role is Co-Founder and CEO.
What is Ashish Surana's email address?
Ashish Surana's email address is su****@****ail.com
What skills is Ashish Surana known for?
Ashish Surana has skills like Business Analysis, Business Objects, Analytics, Business Strategy, Financial Reporting, Capacity Planning, Essbase, Fetch, Microsoft Office, Business Planning, Tableau.
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Ashish Surana
Bengaluru -
Ashish Surana
Bengaluru -
Ashish Surana
Assurance Associate At Ey Gds | Former President, Kaizen: The Career Counselling Club | Pgdav, Du'23Jaipur -
5advantaseeds.com, gmail.com, rediffmail.com, gmail.com, flipkart.com
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Ashish Surana
Delhi, India
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