Founded The Intelligible Works in 2020 with the aim of providing innovative, futuristic, and highly customisable brand solutions to young and established brands of people and businesses. Follow us on @intellig.bl on Instagram. Key projects managed and worked on since the inception of The Intelligible Works are:- Business and Digital Strategist for My Rights Fest LLP. My Rights Fest is an annual event conceptualized with the objective of sensitizing and engaging youth; bringing awareness and initiating deeper understanding about the fundamental and constitutional rights of the citizenry. As part of the influencer campaign, met and interviewed Padma Shri Awardee Indian Golfer Jeev Milkha Singh.- Brand and Business ConsultantWorked with an industry tycoon to launch a manifestation coaching business. The project deliverables included brand identity, tonality, positioning, product concepts, mode of delivery, industry research, projected revenues, content and sales strategy, and business management plans. - Personal Branding CoachWorking with an MBA turned vegan chef to build an online community revolving around spirituality, veganism, and Ayurveda on Instagram, Youtube, and the website. - Rebranding for an established e-commerce businessWorked on an end-to-end brand overhaul and upliftment of an e-commerce gifting solutions company. The strategy included smoothening out the user experience on the website, creating excitement around the brand with a new brand color palette, fresh product shoot concepts, and an appealing content strategy for advertising.

- Design and execute employer branding projects, devise recruitment branding strategies to be implemented using social media channel mix, and track social media channel engagement. - Positioned India at #1 globally in terms of usage, users and engagement by designing an internal communications campaign of the Concentrix One app (a staff-only application for connecting, collaborating and engaging) – adopted in China and LATAM later.- Ideated branding campaigns for India and ASEAN to build excitement amidst internal and external audience towards the integration of Concentrix and Convergys - Designed LinkedIn brand building, employer branding and recruitment marketing strategies for India Concentrix, a wholly-owned subsidiary of SYNNEX Corporation (NYSE: SNX), is a technology-enabled global business services company specializing in customer engagement and improving business performance for some of the world’s best brands.

Convergys was later acquired by Synnex Technologies and merged with Concentrix. - Delivered guest lectures on Employer Branding session at DU and MBA colleges as part of fresher hiring branding- Increased average engagement rate by 3X, and increased engagement from all sites in India, by curating engaging content for the community and social media channels- Established relationships with college campuses across India for recruitment - Reduced Cost per Hire to $28 for a quarter from an annual CPH trend of $130, by practicing growth hacking techniques to generate better quality leads - Achieved highest recorded positive sentiment amongst competitors, by building external digital branding strategies to uplift the brand image and work culture- Conducted onboarding sessions for new hires to increase engagement on different social media platforms, with the goal of increasing employee referralsConvergys (now Concentrix) is a technology-enabled service company providing next-generation customer experiences and better business outcomes through technology, design, data, process, and people.

- 400% organic growth in social followers, though campaigns and strategies to increase brand outreach- Engaged 500 students in over 10 cities to market a service, by managing a product outreach program for an ed-tech client- Pan India concept sales & marketing support for a new ed-tech project with NGO fund-raising for a CSR marketing project- Won a client its first ever media coverage by YourStory- Collaborated with specialist design teams (in-house & vendors) to create disruptive designs for different marketing & branding campaigns- Global and national social media, ePR & email campaign for a Gurgaon based co-working space client

Successfully grew college & PGDIM course’s reputation as a top career, social innovation creator with a global perspective.

As the Chief Editor of the magazine, I used my experience and expertise in aligning the work of the team to the overall theme and interest of the readersPlaying the role of a journalist, I interviewed eminent guest lecturers and summarised their experience and got in touch with the alumni and penned down their success stories of PGDIM acting as a launch pad to their successful careers.

EduRev, an abbreviation for Education Revolution, is an educational network based on the largest crowd-sourced library. A platform for teachers, authors & publishers to shift from an offline model to the online one. It has been started with the intention of providing free, inexpensive and flexible education to today's generation that is more inclined to an online lifestyle than an offline one. I currently handle the Campus Internship Program that provides internships to college students who are driven by the desire to stand out than just diffuse into the crowd. The CIP engages each and every intern into bringing out the best of their potential and observe personal growth in their own self while they simultaneously work towards making life simpler for their fellow mates and for future college students.

• To use enthusiasm, knowledge and skills to lead and manage the process of hosting the BAT on campus• Responsible for organizing events, developing marketing strategies and connecting with key stakeholders on campus to promote the Bloomberg Aptitude Test and the value that it provides to students• Enhance visibility and presence on campus by serving as the face of Bloomberg Institute and working with faculty and staff to coordinate BAT efforts• Helped launch new Bloomberg programs meant for college students