- Lead the product development process from ideation to launch, developing and executing marketing strategies to ensure successful market entry and penetration in both domestic and export markets.- Managed the product lifecycle, including updates, improvements, and discontinuations, based on areas of improvement identified through customer feedback.- Collaborated with cross-functional teams, including design, R&D, factory, QC, packaging, supply chain, costing & finance, marketing, and sales teams.- Coordinated with the regional sales team to track competitor activities, monitor product performance, and plan and implement tactical marketing interventions.- Strategically positioned the brand and product portfolio to expand customer engagement by understanding market needs and formulating a Go-to-Market (GTM) strategy.- Conducted thorough market analysis to identify customer needs and market trends, and analyzed the need-gap through frequent market visits to urban, semi-urban, and rural markets across India.- Conducted comprehensive market research on new categories to identify recent trends and opportunities.

I was actively engaged in multiple aspects of marketing which included sales promotion, market research, PR, digital marketing & content marketing. Following are the projects I’ve worked on during this stint:1. E-COMMERCE MANAGEMENT: I was involved in creating the online portfolio for Apsara & Nataraj products on popular E-commerce portals Amazon & Flipkart. It led to increased visibility and reach through strategic keyword optimization and significantly elevated our product visibility & enhanced customer engagement.2. NEW CATEGORY RESEARCH: Identified new trends and opportunities by conducting comprehensive market research. Surveys and focused group discussions were utilised in the research to learn about customer behaviour, preferences, buying trends & other aspects that influence decision-making. SWOT analysis of both present and prospective rivals was conducted, along with a need-gap analysis of the market environment. 3. SCHOOL PROMOTION MATERIAL DEVELOPMENT: I successfully spearheaded the development of impactful promotional material for our ‘Back to School’ season. Developed a stationery kit exclusively targeted at stakeholders of premium schools along with a catalogue & flyer to meet the particular requirements of educational institutions. 4. MARKETING CAMPAIGNS: As a dynamic marketing professional, I have contributed to orchestrating successful marketing campaigns. One of the notable campaigns was the ‘Children’s Day’ campaign during which I was responsible for creating awareness & gaining public visibility for our social campaign. It included collaboration with social media influencers across India & gaining credibility & applause for the initiative.5. SALES PROMOTION: I made frequent field visits to various markets, both Urban & Rural, such as Mumbai, Delhi, Pune, Kolhapur, etc. to study the market trends, competitor analysis, gaps in supply-demand, stakeholder management and to launch new products, trade schemes, etc.

kaatrana, a TTB initiative is a widely recognized and well-read current affairs publication with incisive analysis and opinionated articles in the pharmaceutical domain also featuring a full-fledged E-Library to serve research and learning.

• Responsible for carrying out campus recruitment for a batch of 170+ candidates • Training Coordinator for ‘Upbeat’, Pre-Placement Training Programme for the batch 2021-23 which focused on Corporate Training & Workshops conducted by industry trainers & professionals• Initiated a new section on the Linkedin page of the Placement Cell titled 'Internship Diaries' wherein we shared the experience of the candidates in their respective organizations.

• Delivering research reports by data collection, sorting, analysis & capture information important to procurement stakeholders.• Supply-Demand Analysis, Trend Analysis - Key Market and Technology, Supply Landscape Overview, Pricing/ Cost Analysis, Category best practices (engagement, pricing, KPIs/SLAs, etc.)• Understanding the research briefs from clients and working with research leads to deliver top-notch reports• Proactively deliver thought leadership/ blogs to portray GEP as one of the thought leaders in the industry

• Area Sales Manager Live Project with ‘Mamaearth’: Market & competitor analysis, mapping in-the-store metrics, SWOT, creating shopper engagement funnel, conducting retail immersion, identifying target shoppers, etc. • E-Commerce Category Manager with ‘The Derma Co.’: Competitor analysis, quantitative surveys, identifying growth opportunities, shopper immersion, crafting solutions across product mix, user interface & experience, etc.•Score: 71/100

• Processing life insurance cases, checking and validating relevant documents and raising requirements• Financial and medical underwriting• Underwritten 1000+ insurance cases