Acquisition Marketing- Consult on paid acquisition initiatives to drive quality user growth: Facebook, Twitter, Google, Apple, Reddit, and multiple ad networks- Leverage third party tools such as Appsflyer, Branch and Periscope Data to track and optimize campaigns and explore net new UA sources - Help develop and execute product marketing strategy: web-to-app growth funnel, SEO and ASOSocial Media Management and Original Content Production- Manage and produce original content initiatives with athletes and lifestyle influencers- Manage and produce live Instagram experiences at major marquee sporting events (i.e. NBA All-Star Weekend, NBA Finals, Team USA Mini Camp)- Project management lead for merchandise and apparel design, execution and advertising- Content producer, editor and curator for Instagram and TikTok: @theScore- Manage network of influencers with objective to drive brand exposure, follower growth and user acquisition for theScore properties- Managed and grown Instagram following by 2.3M+ and counting- Managed and grown TikTok following by 4.7M+ and counting

Acquisition and Growth- Manage paid acquisition initiatives to drive quality user growth - manage over a dozen UA partners including ad networks and social platforms- Leverage third party tools such as App Annie, Periscope Data and Amplitude to optimize sources and explore new UA opportunities - Help execute marketing/retention strategy for native and external campaigns including push notifications, house ads, Google UAC and Apple Search Ads- Assess acquisition analytics to help optimize growth initiatives- Help develop and execute product marketing strategy: Web-to-app growth funnel, SEO and ASOSocial- Content editor and curator for Instagram: @theScore- Manage network of 10+ influencers with objective to drive follower growth and user acquisition for theScore mobile app- Grown Instagram following by 700K+ and counting

Digital Media Advertising Management and Strategy- Specialize in strategic content marketing, brand development, community management and analytics via varying online outlets- Concept development, creative ideation and design of lead generating initiatives through Facebook, Twitter, Instagram, Google, brand websites/landing pages, social applications and various email marketing platforms - Management of e-mail marketing campaigns to club prospects and members, including strategic content development and analytics to ensure high turnover and engagement- Customer Relationship Management via Highrise- Social media content management via HootsuiteSponsorship/Field Marketing Partnerships Management & Strategy- Team lead for sponsorships and partnerships with companies and brands, including: Uber, Ink Entertainment, Davids Tea, SirCorp, Four Seasons, Eaton Chelsea, Pride & Remembrance Association, Ride to Conquer Cancer, Yonge Street Businesses In Action, New Balance Canada, Lululemon, and Toronto Key to the City- Creative development and implementation of all brand promotional materials and site activations- Liaise with media outlets to streamline public relations initiatives for sponsors and partners- Facilitate the initiation and implementation of Corporate Membership AccountsClub Communications Management- Manage all in-club communications projects including: staff email updates, in-club promotional campaign implementation, and creative development of promotional materials/club signage - Train Reception staff best practices for tracking and sourcing marketing leads Out-of-Home Marketing Management and Strategy- Manage all advertising executions including: transit, magazine, newspaper, digital/static billboards, & Canada Post Unaddressed Admail- Track impressions, leads, and conversions for all advertising executions- Concept and creative development and implementation of all branding and images used for out-of-home advertising campaigns

National Recruitment Website, Social Media and Advertising Content Creation, Strategy and Management: - Specializing in strategic content marketing and employer brand development- Concept ideation, strategy and development of user interface to streamline the candidate experience- Official Website launch, September 2013: http://www.publicoutreachrecruitment.com/National Employee Referral Follow Up (RFU) Program Project Director:- Concept creation, development, strategy and management of referral recruitment program aiming to engage fundraising staff as Public Outreach employment brand ambassadors- Manage referral program for 200+ staff in offices across Canada: Toronto, Montreal, Ottawa, Calgary, Hamilton, Halifax, Vancouver, Edmonton and Victoria- Referral program consultant for USA Recruitment Department- Successfully engaged and hired over 200 staff in 12 monthsNational Recruitment Campus Event Director:- Employer brand development, site activation implementation and event execution on campuses across Canada via university and college career centre engagement and promotion- Events include: Job/career fairs, conferences and employer information sessions- Successfully launched on-campus employer student groups in 3 universities: University of Calgary, University of Toronto and York UniversityLead Internal Communications Coordinator- Strategic development and coordination of internal staff-site- E-mail communications for 200+ staff members in 8 different Canadian cities and over 33 offices- Content creation (i.e. videos, blogs) and social media maintenance for multiple offices nationwide

National Recruitment website, social media and advertising content creator/coordinator. - Specializing in strategic content marketing and employer brand developmentNational employee Referral Follow Up (RFU) program project coordinator.- Specializing in engaging fundraising staff as Public Outreach brand ambassadorsNational Recruitment campus event coordinator.- Employer brand development on campuses across Canada via university and college career centre engagement and promotion

National "Direct Recruitment Specialist" focused on talent acquisition of quality and performance-driven candidates across post secondary institutions and public domains. Also, developed and focused on social media strategy and employment brand development.

- Represented multiple Not-For-Profit organizations (i.e. Sick Kids Foundation, Amnesty International, Save the Children Canada) - Hit regular fundraising targets and focused fundraising on Pre-Authorized Contributions (PAC)

Ambassador for the Mosaic Experiential Marketing Team - Assignment as a sales representative for Chat-R Wireless. - Responsible for engaging prospective wireless customers in Zellers and Future Shop locations. - Responsible for raising awareness about the newly developed Chat-R Wireless brand.- Responsible for sales of cellular plans and phones.