• Revitalized the “Allegro” web application by taking ownership, refactoring and enhancing build configuration, project structure, and UI for improved Developer Experience (DX) and User Experience (UX).• Onboarded and mentored junior team members, providing guidance on complex decisions in Vue.js applications, build automation, and deployment processes.• Developed a higher-level ASP.NET Core framework to boost productivity and code quality across multiple websites.

• Spearheaded a company-wide initiative on automation, including build and release automation, streamlining development processes. • Optimized CI/CD pipelines through code refactoring, enhancing performance, reusability, and reliability.• Advanced the use of automation in the company, especially build and release automation.

• Championed the creation of a dedicated Customer Support role, leading to improved customer experience and reduced pressure on the engineering team.• Collaborated with HR consultants to redesign the company's organizational structure, optimizing workflows and job descriptions.• Mentored an intern to become the company's first Product Owner, fostering agile principles and technical knowledge.• Empowered employees through knowledge sharing, delivering workshops on agile methodologies, DevOps practices, and various technical skills.

• Championed the adoption of VueJS and modern JavaScript development practices, fostering a culture of innovation and upskilling the development team by 40%.• Mentored junior developers, providing guidance and support in their professional growth.• Contributed to product development by collaborating on feature development and implementation using Vue.js.

• Streamlined project management processes, leading to a 20% reduction in development time for e-commerce solutions.• Championed the adoption of a new customer support software solution, streamlining ticketing and improving customer support efficiency.• Contributed to product development strategy, feature discovery, UX improvements, and WebHarmony system analysis and prototyping.• Conducted research and implemented a new customer support software solution, streamlining ticketing and improving customer support efficiency. • Established the UI prototyping function, improving customer satisfaction, reducing development conflicts, and enhancing team workflows.

• Identified the need for a Product Owner, securing buy-in from leadership and establishing the foundation for dedicated product management at Trip.ir. Successfully recruited and onboarded the company's first Product Owner, solidifying the foundation for a product-centric approach.• Facilitated cross-functional collaboration between engineering, product, and design teams to prioritize and plan the incremental redesign of Trip.ir's website, ensuring a smooth and user-centric experience.• Provided strategic guidance to the CEO, CTO, and board of directors on various matters, including recruitment (HR consultants & lead front-end engineer), competitive analysis, business model development, and staff training workshops.• Contributed to user experience optimization through Conversion Rate Optimization activities, product analytics, and user research surveys.