Ashlea Halpern Email & Phone Number

• Edit print and digital packages on celebratory travel, the world’s best restaurants, underrated cities, and more
• Write long-form features, travel guides, service stories, and personal essays on a range of topics including intergenerational cruising, the changing face of polar travel, and Native women artists
• Curate hundreds of Airbnb properties for themed roundups and major digital launches such as “The 77 Best Airbnbs and Vacation Rentals in the World, According to Super-Travelers”
• Create engaging affiliate marketing content in the form of product reviews, roundups, and packing how-tos
• Crafted travel recaps and social copy for the brand’s Instagram account (3.2M+ followers)
• Covered the maternity leave of the Executive Editor, editing stories for print and web

• Edit buzzy franchises such as “Where to Go 2023” and produce design-driven digital packages on the best food neighborhoods in the U.S., most underrated states, and the sweetest small towns in America

San Francisco Bay Area

• Assigned hotel news, trend pieces, city guides, and tastemaker profiles for the front-of-book Wander section
• Edited special projects on mindful travel, Indigenous tourism, and expat life
• Wrote experiential feature stories about mushing along the Canadian border, exploring Garifuna culture in Belize, dodging giant robots in Toulouse, France, and camping with Sami reindeer herders in Swedish Lapland
• Profiled travel luminaries such as World Central Kitchen’s José Andrés and modern-day explorer Mario Rigby
• Conducted 15+ interviews for the website’s “World’s Coolest Travel Jobs” series, whose subjects included a Disney Imagineer, Doctor Without Borders, climate change researcher, and avalanche technician
• Outlined content frameworks for the brand’s Instagram account (271K+ followers)

New York, United States

• Write detailed service guides to streaming platforms, airline ticketing, and the best RVs to rent and buy; report honeymoon features and insider travel guides to Philadelphia, Las Vegas, Anchorage, Alberta, Buenos.

New York, NY

• Conceptualized, assigned, edited, produced, and launched The Urbanist, an advertiser-sponsored, pop-up travel blog that ran for 10 weeks and curated locals-only picks in Bangkok, San Francisco, Barcelona, Cape Town.

• My copywriting, B2B, newsletter, social media, and ghostwriting experience spans a range of industries and topics. Clients include Airbnb, American Express, Dr. Mehmet Oz, Etsy, Explore Minnesota, Fodor’s, Food.
• My editorial writing and photography have been featured in Artful Living, BBC Good Food Magazine, Bloomberg Businessweek, Bloomberg Pursuits, Buy Side from WSJ, Cruise Critic, Dwell, Essence, Every Day With Rachael.

Greater Minneapolis-St. Paul Area

• Direct all digital content for this regional website, named "Best New Cultural Curator" by Minnesota Monthly
• Scout, report, write, and photograph the noteworthy people, places, and things that make Minnesota great, as well as detailed destination guides to neighboring cities such as Fargo and Milwaukee
• Represent Minnevangelist on TV shows and podcasts, including “The Jason Show” and “Twin Cities Live,” and via regional conferences (BETA.MN’s Twin Cities Startup Week, Star Tribune’s Vacation & Travel Experience)
• Curated a seasonal newsletter for Make It. MSP, a strategic initiative of the Greater MSP Partnership
• Strategized brand activations for North Dakota Tourism, Travel Wisconsin, Explore Minnesota, Minnesota Lottery, MPLS Downtown Council, Twin Cities Gateway, Explore Edina, Roseville Visitors Association, Otter Tail.

• Launched and edited T Wanderlust, an advertiser-sponsored bimonthly travel newsletter recommending global destinations and hotels worth visiting (150k+ subscribers)
• Owned the editorial strategy, managed the budget, and recruited a diverse team of global writers
• Edited special projects for digital and print publication, including an interactive cover story on dinner parties around the world and a digital package on “The 25 Travel Experiences You Must Have,” one of the most.

• Produced owned content projects including a two-part guide to disaster management for DoorDash, a three-part guide to getting started on TikTok, and a six-part guide to fundraising for Tiger Global Management
• Wrote step-by-step guides to capital investment, SEO best practices, and other complex topics for an online platform aimed at 1 million small business owners, with a special emphasis on diversity and inclusion
• Collaborated with the data visualization and design teams to create impactful, easy-to-digest infographics

• Produced branded content for Hearst Magazines’ one-stop creative studio, including a series of finance articles for Capital One x Cosmopolitan, empowerment profiles for Prudential x Oprah, and service-y travel guides.
• Generated additional owned content including an eight-part TV buying guide for LG and nearly a dozen how-to articles for the launch of Microsoft 365

New York City Metropolitan Area

• Profiled up-and-coming chefs; written restaurant guides to Singapore, Seoul, Tokyo, and Reykjavík; and reported on the state of the restaurant industry post-pandemic

Greater New York City Area

• Directed editorial for cover packages on travel, holiday baking, and the nation's best new restaurants
• Edited Starters, the magazine’s ASME-nominated front-of-book section whose coverage encompassed food news and trends, travel guides, columns, recipes, market pages, interviews, and themed packages
• Wrangled celebrity bookings for feature stories, Q+As, the back page, and digital exclusives
• Scouted and trafficked samples for visually driven market spreads, including the annual gift guide
• Represented Bon Appétit at trade shows and industry events, on media trips, and beyond

• Reported feature packages, trend pieces, hidden histories, insider travel guides, shopping dossiers, and design stories that celebrated Airbnb’s live-like-a-local ethos and millions-strong host community
• Interviewed dozens of superhosts about their tiny homes, off-grid earthships, and other unique rentals

New York City Metropolitan Area

• Produced an early content-strategy blueprint and start-up marketing materials for this “power casual” womenswear brand
• Developed and reported the brand’s “Devil in the Details” series, which mined career advice from women working in volcanology, astrophysics, forensics, and other fascinating fields
• Wrote feature stories about the intersection of career, travel, and striking that elusive work-life balance

New York City Metropolitan Area

• Authored the “Inspired Abroad” series, spotlighting entrepreneurs shaking up the travel industry (e.g., Hipcamp’s Alyssa Ravasio, Wildsam’s Taylor Bruce, and Uri Tours’ Andrea Lee)
• Profiled fascinating thought leaders such as business mogul Tyra Banks, Kayak founder Paul English, and auto designer-turned-casket maker Joseph Ledinh

New York, NY

• Ran all editorial operations, including calendar and budget, for The Strategist, the ASME-winning lifestyle section of the magazine and website
• Produced signature service packages such as Best of New York, Summer Issue, Winter Travel, and Gift Guide
• Hired and managed a wildly talented 11-member team of editors covering food, shopping, travel, design, and real estate, as well as an international roster of freelance writers
• Pitched cover ideas, feature stories, and innovative packaging techniques for one-off and recurring content
• Oversaw the weekly production of the Design Hunting newsletter from Wendy Goodman
• Collaborated with key stakeholders and team leads across the technology, advertising, marketing, and design departments to create and implement products that would best meet company KPIs

New York, NY

• Edited New York's biannual Weddings magazine from conception through close, directing all editorial content, photo, and design
• Identified emerging bridal trends and interpreted them for the sophisticated New York audience
• Recruited, hired, and managed a small staff of editors, fact-checkers, proofreaders, and interns
• Wrote multiple guides to honeymoon destinations for every taste and budget

New York, NY

• Oversaw all style, shopping, and beauty content at NYMag.com
• Set the editorial calendar for The Cut, New York Magazine's fashion blog
• Wrote and edited web-exclusive news stories and features
• Introduced recurring rubrics, including an international street-style aggregator
• Led the site's round-the-clock coverage during Fashion Week (New York, Paris, Milan, London)
• Implemented SEO best practices when scheduling and publishing content

New York, NY

• Launched four new editorial sections, including a new front-of-book, for this ASME-nominated city magazine
• Planned editorial lineups for a dozen cover packages on home design, dating, fashion, and travel
• Built and programmed 10 dynamic lifestyle verticals with a wealth of omni-channel content
• Edited TONY’s blockbuster “Date Our Friends” franchise, which was so popular it crashed the website (twice)
• Collaborated with the art and photo departments to conceptualize cover shoots and feature packages
• Hired, trained, and supervised editors, interns, and freelance writers

Philadelphia, PA

• Revamped the print and online food and listings sections of this now-defunct alt weekly (R.I.P.)
• Edited annual service packages covering film, fashion, dining, and holiday gifting
• Authored a weekly column on sex and relationships and two award-winning cover stories (one on the plight of modern-day eunuchs and the other a deep dive into the unscrupulous funeral industry)
• Produced thousands of local listings for the relaunch of the website
• Hired, managed, and mentored dozens of editorial interns

Philadelphia, PA

• Wrote and edited feature stories, profiles, and reviews for this bimonthly music magazine and website
• Copyedited and fact-checked all content for print and web, as well as a monthly email newsletter
• Assisted with the editorial retooling of the front-of-book and reviews sections