Personable, driven and creative marketing professional with B2B and B2C experience. At Carolina Components Group my role is pivotal in shaping digital campaigns that resonate with the biotechnology industry. Leveraging my Advertising and Public Relations degree from the Hussman School of Media and Journalism at UNC-Chapel Hill, I've honed an expertise in online marketing that drives brand engagement.Previously, as Head Legacy Video Coach, Marketing Lead at Inheritance of Hope, we achieved a page view increase through strategic marketing initiatives. I strive to combine a passion for narrative-led marketing with the analytical acumen to maximize impact, working towards excellence in every campaign.