- Led 3-member team through creation and execution of demand gen strategy; at 80% of total IB pipeline goal for 2023 as of mid-August (129% elapsed pacing), driving 87% of total pipe; in 2022, drove 71% of total pipe, exceeded $24M annual MQL goal by 18.75% within 7 months- Oversaw paid media & SEO vendors with annual A&P budget in excess of $1.7M; decreased CPL by 12% across digital channels, 45% decrease in paid social CPL, achieved 95% increase in digital leads YoY- Introduced key SaaS metrics enabling data-driven decision making (CAC, payback period, and demand forecasting by channel and segment)- Identified and corrected lead handoff process between marketing and sales; safeguarded $3.8M in revenue opportunities- Championed sales and marketing alignment; introduced intent data and marketing-related sales training to enable Inbound and Outbound SDRs- Overcame personnel reductions; led content, SEO & web strategies, conducted customer journey mapping and segmentation in absence of Content Manager- 2022 CEO Pinnacle Award winner; delivered measurable impact on growth and innovation within marketing and sales department, valued mentor with positive and can-do attitude

- Founded digital marketing agency offering lead generation and appointment setting services; led remote team of 8 employees & contractors including 3-member SDR team, grew yearly revenue to $350,000 within two years- Developed lead generation system that led to a 914% increase in booked sales calls in one month (from 7 booked appointments to 71)- Developed lead nurturing system that reduced the number of sales touch-points required to close a deal; led to 35% of self-booked appointments, response rate to automated messages averaging 40% - Generated $400k in revenue for a luxury service-based business over a 4-month B2C Google Ad campaign (services started at $30,000 USD), total ad spend $880, CPC $26, conversion rate 10.03%, CTR 3.1% - Generated 116 sales opportunities for a financial technology (fintech) company over a 2-month B2B Facebook Ad campaign, total spend $874, CPL $2.23, Cost Per Appointment $7.49 - Designed, developed, and launched 36 websites - Developed automated onboarding and client retention systems, bettering the customer experience, and increasing the lifetime value of customers for agency and agency clients

- Led creation & execution of B2B & B2C demand generation strategy with support of paid media & SEO vendors, led to 13% increase in lead quality, 4x higher enrollment rate, simultaneously decreasing cost per acquisition by 77%- Optimized offer strategy and managed lead aggregate partners to increase profitability - Identified organic and paid opportunities with new and existing strategic partners to increase brand awareness and lead generation - Implemented automated lead routing system that led to improved user experience and sales team efficiency- Isolated areas of improvement in lead lifecycle and led implementation of automated follow up process

- Led team of 13 across 3 geographically separated locations (Las Vegas, Chicago, and Mexico) supporting a cross-functional team for three national brands (Cannon Safe, GunVault, and Stack-On brands)- Developed go-to-market strategy and performed SKU rationalization after acquisition of competitor - Led new product development for Reflection Safe (designed a safe that fit into an untapped market utilizing on-hand raw materials that were no longer being used in current product line; set pricing strategy and developed marketing collateral; sold in Costco) - Led development of corporate branding and identity and rebrand of product lines- Developed and executed brand communication strategy and omni-channel marketing strategy - Launched and managed sustainable internship program including recruitment, onboarding, training, and performance management

- Developed and executed digital marketing strategy (paid and organic) - Increased Instagram followers from 400 to 14k over 12-months- Increased Facebook followers from 20.7k to 50.5k over 12-months - Increased social media engagement from 13.5k to 49.7k over 12-months- Increased email database by a total of 372k emails over 12-months - Launched new Cannon Safe website with full e-commerce capabilities resulting in an increase of website sales by 148% in the first 12-months (from $55k to $131k)

- Planned and organized Cause Marketing campaign collecting over 7,000 donations for victims of domestic violence over 3-month period; program success ranked 3 of 300 across all U.S. franchises

- Temporary work for National Geospatial Intelligence Symposium and Special Operations Forces Industry Conference - Assisted with event coordination, product demonstrations, and prospect qualification