Ashlee Durham Email & Phone Number

Victorville, CA, US

California, United States

• Drive Marketing targets and achieve and grow Ready-to-Wear penetration goals while also ensuring an elevated client experience at all points of interaction with clients.
• Partner with the marketing teams on client retention & development strategies.
• Collaborate and negotiate with suppliers to secure quality products at competitive prices, ensuring timely and efficient product delivery.
• Regularly review sales performance and customer feedback to refine future purchasing decisions.
• Allocate budget strategically to maximize ROI, balancing spending across categories and optimizing product assortment.
• Collaborate and align with the Merchandising Director on collection training and new launch communication; prepare all relevant tools and material to support full silhouette styling and personal styling.

• Creating an optimal customer experience while achieving daily segment sales goals and customers loyalty.
• Calculating average dollar sales, units per transaction, and conversion to effectively move merchandise and achieve company goals.
• Monitors employee performance to coach and develop them on a personal level. Provides honest feedback and utilizes positive reinforcement to promote a healthy work environment.
• Forecasting daily and weekly payroll, adjusting scheduled hours, and planning solutions to make weekly sales goals.

• Created eye-catching displays that lead customers throughout the store creating opportunities for better product exposure and sales. Developed focused merchandise assortment strategies to further boost sales.
• Able to multi-task projects and shift priorities while maintaining high productivity and meeting deadlines.
• Manage workload team ensuring product is on the sales floor in a timely manner.

• Demonstrated leadership effectively by managing a team of five merchandisers leading our store to multiple #1 ranked departments among U.S. H&M stores.
• Frequently chosen for superior knowledge of fashion trends and brand awareness to lead limited time collaborations with designers such as Kenzo and Erdem. Recruited into the H&M Expansion team to open new stores, weigh.
• Monitored department weekly sales to reprioritize merchandise that sold unsuccessfully and communicated with corporate to offer solutions.
• Applied retail math principles to analyze sales trends, find opportunities for cost savings, and boost profitability.

Beaumont, Texas, United States

• Planning and executing visual changes for seasonal campaigns, product launches, and promotions.
• Working closely with store managers, district managers, and corporate visual teams to ensure alignment on visual strategies.
• Implementing and maintaining visual standards and merchandising directives across all stores in the district. Ensuring all window displays, signage, fixtures, and product presentations are visually appealing and on.
• Conducting regular store visits to assess and enhance visual presentation.
• Analyzing store data to assess the impact of visual merchandising on store performance and making data-driven recommendations for improvement.

• Communicated with vendors to gather product details, pricing, and samples, supporting effective vendor relationships and negotiations.
• Analyzed sales data to evaluate product performance, preparing reports and making recommendations for future buying decisions.
• Assisted in the creation and processing of purchase orders, ensuring timely product delivery.
• Collaborated with merchandising, marketing, and visual teams to align product strategies.