As Marketing Director, I spearhead the National brand initiatives, marketing plan & budget; direct and execute the local store marketing plans & budgets for all corporate-owned locations; support franchise owners in their marketing plans, budgets & initiatives.

As Senior Account Manager, I was responsible for creating and implementing the marketing plans for nearly 10 clients at any given time. These plans included: budget creation & implementation, tactic creation & implementation, community relations, public relations, social media marketing management and more. Additionally, I acted as the Event Director for hire for several large events including: nonprofit fundraisers, galas, celebrations and corporate functions. I also managed several company interns and project managers.