Ashlee Tatum-Eckley Email & Phone Number

Bloomington, Mn, Us

As VP of Growth Marketing, I have the pleasure of leading a fantastic team of marketers across Demand and Lifecycle Marketing, Field Marketing, Marketing Operations, International Growth, and Web Development and Services. Growth Marketing is largely responsible for planning, developing, executing, optimizing, and reporting on B2B revenue-generating initiatives, and effectively nurturing leads through the larger marketing funnel. I am focused on the development of educator-centric, multi-channel national, regional, and localized campaign strategies across strategic markets, 50 states, and internationally with a goal of increasing awareness and generating high levels of demand.

Bloomington, Mn, Us

I was privileged to lead a talented team of marketers encompassing demand, campaign, engagement specialists, program marketing, events, creative, and web/dev functions. As the Director of Marketing, I worked to set and drive annual goals and objectives for our department and collaborated with the team to deploy innovative strategies that amplified our product portfolio both nationally and in specific target markets. Our primary aim was to elevate the brand, our core portfolios, and our suite of products within the market to effectively guide high-quality leads through every stage of the larger marketing funnel.

Bloomington, Mn, Us

In my role as Manager, Marketing my team and I supported our product marketing and enablement efforts across our core portfolios. This included the development of comprehensive go-to-market marketing plans across all core products and portfolios, product messaging and positioning, and strategic marketing communications. Additionally, I had the opportunity to assist in our overarching corporate brand refresh and a new product launch.

Bloomington, Mn, Us

As Manager & Associate Manager of Segment Marketing I led our assessment portfolio’s product marketing efforts through the development and execution of go-to-market plans for new feature and product releases.

Bloomington, Mn, Us

Dallas, Tx, Us

As a Marketing Communications Specialist at OrgSync, I managed conference schedules, materials, and collateral; assisted in the development, creative review, and deployment of new marketing materials; and monitored, measured, and optimized our public website, blog, and content release schedule. Additionally, I supported all product marketing efforts and assisted in the development and execution of go-to-market plans and messaging for new feature releases.

Bloomington, Mn, Us

As a Marketing Communications at Edmentum, I was responsible for (1) assisting in the development and maintenance of new marketing materials for state and regional markets through field marketing efforts; (2) coordinating and executing on customer lifecycle and prospecting email campaigns to help generate demand for the business; and, (3) supporting product marketing efforts through the development of comprehensive go-to-market plans for new feature and product releases.

Dallas, Texas, Us

As a Regional Marketing Coordinator at Study Island and Archipelago Learning, I supported field marketing and demand generation efforts across two major U.S. regions.

Master Of Business Administration (Mba)

Edd Student, Learning & Organizational Change

Master Of Science (M.S.), Early Childhood Studies

Bachelor Of Business Administration (Bba)