Ashlee Dutton Email and Phone Number
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"The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through" – Sydney J Harris As a seasoned go-to-market business strategist and communications expert with over 20 years of experience, I specialize in crafting results-driven commercial strategies that enhance organizational reputation and profitability. I work closely with founders to implement tailored communication tactics that drive growth, improve market positioning, and achieve measurable success. My approach combines strategic insight with practical execution to help businesses navigate competitive landscapes and realize their full potential. I help founders achieve results and believe in the prudent implementation of savvy operational and communication tactics to achieve positive growth. Working directly with founders who are specialists in their field has proven to be the perfect partnership for success. Words I live by - "Make Things Happen"Professional Skills: Advisory, Leadership & Relationship Management, Strategic Partnerships, Analyst Relations, Strategic Marketing, Sales & Business Development, Investor Relations, Fundraising, Pitching, Reputation Management, Negotiation, Operations, Market Research, Networking and CRM Management.
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BaftxHouston, Tx, Us
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Director, Analyst & Industry RelationsSolidatus Jan 2022 - Jun 2024London, England, GbAs Director of Analyst & Industry Relations at Solidatus, I was responsible for helping shape and share Solidatus’s global strategy. I launched the analyst relations program and advanced relationships with investors and strategic partnerships enabling the company to grow and become acknowledged as a leader within the data and analytics, metadata management, and connected governance ecosystem. In addition, I helped successfully build and execute the GTM strategy for expansion into the US and globally. -
Business Strategy DirectorSolidatus Jan 2021 - Jan 2022London, England, GbAfter driving growth and securing Series A funding as a consultant, I joined Solidatus full-time as Business Strategy Director. In this capacity, I led the creation and execution of a comprehensive go-to-market (GTM) strategy, identifying gaps in the user journey and advising on the most effective pathways to success. I designed and implemented high-impact commercial strategies that accelerated Solidatus’ global expansion, with a particular focus on expanding its total addressable market (TAM). Additionally, I cultivated and strengthened strategic relationships with key industry partners, including Analysts, EDM Council, Snowflake, Microsoft, and AWS, fostering collaborative growth and driving technological innovation.
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Founder, Growth StrategistAu Communications Ltd Oct 2011 - Jan 2021Au Communications was a growth consultancy and advisory firm specializing in delivering strategic solutions to public and private clients across the Financial, Technology, Data, Property, and Mining. We excelled at crafting results-driven go-to-market (GTM) strategies and seamlessly integrating them into dynamic, fast-paced environments to ensure flawless execution.Our approach prioritized quick, decisive action—hitting the ground running to drive measurable, impactful results. Our suite of services included: - Investor Relations - Reputation Management - GTM Strategy - Business Development - Operations - Brand and Communications - Marketing & Event Management - Strategic PartnershipsWe empowered clients to achieve sustainable growth by aligning strategy with execution, fostering innovation, and delivering results.
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Business Strategy AdvisorArchover Peer-To-Peer Business Lending Jan 2019 - Dec 2020London, State, GbMy role was to advise and help deliver a business development strategy that was tailored to ArchOver’s defined goals and growth plan, with a primary focus on implementing a new CRM strategy and user journey and introducing institutional and sophisticated investors to ArchOver, identifying firms whose investment strategy aligns with ArchOver’s ability to provide a portfolio of UK SME loans through their online platform. -
Gtm StrategistArchover Peer-To-Peer Business Lending Sep 2016 - Dec 2018London, State, GbAs a member of the Senior Management team, I led ArchOver’s GTM strategy. I was responsible for the development and implementation of the brand vision, ensuring that all communication channels were effectively generating lenders, borrowers and partners. My focus was on optimising the user experience, executing value-added campaigns and maximising strategic partnerships. I managed an internal team and specialist agencies who successfully delivered traditional and digital advertising campaigns, PR, events and social and content marketing campaigns.
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Vice PresidentThinkbox National Marketing Inc. & Chatterbox Social Media Jul 2009 - Sep 2011National marketing firm specialising in experiential and behavioural marketing, live brand experiences, distribution services, people management, product sampling, event planning and social media services.• Operated and grew an experiential marketing firm to a national level (5 offices) and co-founded a social media firm; managed and trained 5 national account executives, 10 service coordinators and 500 plus temporary staff • Won Bell Mobility’s Vancouver 2010 Olympic experiential marketing bid ($500,000); achieved 200% of targets, leading the firm to pitch and win top-tier RFP’s• Head of client management, distribution and experiential marketing services for the English speaking Metro Canada news account; Metro reaches 1.3M across the largest Canadian markets and was Thinkbox’s largest exclusive account representing 75% of the firm’s revenue• Re-shaped company values and provided mentorship on a national scale; implemented company policies, HR procedures, and managed organisational structure; defined operational and client service related systems & revenue streams, resulting in revenues doubling within the first year with the company
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Senior Account Executive - Western CanadaNeo-Traffic May 2008 - Jul 2009Montréal, CaNeo-Traffic is Canada's Mall Media specialist providing static, digital, promotional and specialty media products to over 110 malls across Canada.• Launched and managed the Western Canadian office, managing four provinces and creating new revenue models leading to a 150% increase in sales• Liaised with leading North American commercial real estate and property development firms; negotiating contracts and campaigns at shopping centre’s and commercial real estate venues throughout Canada• Developed and led all agency campaigns, new client acquisition team and mall media partnerships -
Account ExecutiveCity Tv (Vancouver) Mar 2006 - Jun 2008City is a National televisions station and part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. Canada’s leading Communications and Media Company. • Youngest television account executive in Canada, achieving reward and top level sales executive status for two consecutive years• Built national client base via cold calling, warm leads and networking, consistently achieved 150% of target billing• Negotiated and closed multi-level television advertising campaigns for both agency & direct clients -
Account ExecutiveKvos Tv Apr 2005 - Mar 2006CaKVOS is an American local station. Licenced to Bellingham, Washington, the station primarily serves Canadian audiences in southwest British Columbia, including the cities of Vancouver and Victoria. • Built client list through cold calling, networking and referrals, achieving top new sales executive award• Developed and sold television advertising campaigns to local businesses and small to mid-size agency clients, growing account list by 75-100% month on month• Prepared and presented advertising and marketing solutions and market research reports -
Sales CoordinatorCtv Vancouver Sep 2003 - Apr 2005Toronto, On, CaCTV is Canada's largest privately owned network, and has consistently been placed as Canada's top-rated network in total viewers and in key demographics since 2002.• Booked and verified sales schedules for local and national account teams, sent them to the respected traffic teams and revised orders due to NA replacements, revisions, shifts and program changes.• Communicated changes with advertisers/agencies and negotiated make goods, answered agency and traffic inquiries (i.e. missing contracts/material/instructions).• Monitored performance of campaigns; investigated discrepancies, administered pre-compensation, complete post analyses and schedule post-compensation as necessary. • Assist in the co-ordination and hosting of presentations at agencies with Account Managers and assisted in building submissions in the proposal system.• Built relationships with clients to ensure campaign progression and satisfaction. Ensured that the client’s needs and expectations were exceeded.• Coordinated and planned all team activities, sales reward trips and other department events.
Ashlee Dutton Skills
Ashlee Dutton Education Details
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British Columbia Institute Of TechnologyMineral Exploration & Mining Essentials -
Canadian Securities InstituteGeneral
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British Columbia Institute Of TechnologyGeneral
Frequently Asked Questions about Ashlee Dutton
What company does Ashlee Dutton work for?
Ashlee Dutton works for Baftx
What is Ashlee Dutton's role at the current company?
Ashlee Dutton's current role is Growth Strategist and GTM Specialist - Seed to Series B.
What is Ashlee Dutton's email address?
Ashlee Dutton's email address is as****@****tus.com
What is Ashlee Dutton's direct phone number?
Ashlee Dutton's direct phone number is +4420302*****
What schools did Ashlee Dutton attend?
Ashlee Dutton attended British Columbia Institute Of Technology, Canadian Securities Institute, British Columbia Institute Of Technology.
What are some of Ashlee Dutton's interests?
Ashlee Dutton has interest in Education, Economic Empowerment.
What skills is Ashlee Dutton known for?
Ashlee Dutton has skills like Investor Relations, Sales And Business Development, Relationship And Client Management, Leadership, Organizational Behavior, Quality Assurance, Negotiation, Project Analysis, Brand Management, Budget Analysis And Management, Lead Generation, Networking.
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