Ashlee Dutton Email & Phone Number

Houston, TX, US

London, England, GB

As Director of Analyst & Industry Relations at Solidatus, I was responsible for helping shape and share Solidatus’s global strategy. I launched the analyst relations program and advanced relationships with investors and strategic partnerships enabling the company to grow and become acknowledged as a leader within the data and analytics, metadata.

London, England, GB

After driving growth and securing Series A funding as a consultant, I joined Solidatus full-time as Business Strategy Director. In this capacity, I led the creation and execution of a comprehensive go-to-market (GTM) strategy, identifying gaps in the user journey and advising on the most effective pathways to success. I designed and implemented high-impact.

Au Communications was a growth consultancy and advisory firm specializing in delivering strategic solutions to public and private clients across the Financial, Technology, Data, Property, and Mining. We excelled at crafting results-driven go-to-market (GTM) strategies and seamlessly integrating them into dynamic, fast-paced environments to ensure flawless.

London, State, GB

My role was to advise and help deliver a business development strategy that was tailored to ArchOver’s defined goals and growth plan, with a primary focus on implementing a new CRM strategy and user journey and introducing institutional and sophisticated investors to ArchOver, identifying firms whose investment strategy aligns with ArchOver’s ability to.

London, State, GB

As a member of the Senior Management team, I led ArchOver’s GTM strategy. I was responsible for the development and implementation of the brand vision, ensuring that all communication channels were effectively generating lenders, borrowers and partners. My focus was on optimising the user experience, executing value-added campaigns and maximising strategic.

• National marketing firm specialising in experiential and behavioural marketing, live brand experiences, distribution services, people management, product sampling, event planning and social media services.
• Operated and grew an experiential marketing firm to a national level (5 offices) and co-founded a social media firm; managed and trained 5 national account executives, 10 service coordinators and 500 plus temporary staff
• Won Bell Mobility’s Vancouver 2010 Olympic experiential marketing bid ($500,000); achieved 200% of targets, leading the firm to pitch and win top-tier RFP’s
• Head of client management, distribution and experiential marketing services for the English speaking Metro Canada news account; Metro reaches 1.3M across the largest Canadian markets and was Thinkbox’s largest.
• Re-shaped company values and provided mentorship on a national scale; implemented company policies, HR procedures, and managed organisational structure; defined operational and client service related systems & revenue.

Montréal, CA

• Neo-Traffic is Canada's Mall Media specialist providing static, digital, promotional and specialty media products to over 110 malls across Canada.
• Launched and managed the Western Canadian office, managing four provinces and creating new revenue models leading to a 150% increase in sales
• Liaised with leading North American commercial real estate and property development firms; negotiating contracts and campaigns at shopping centre’s and commercial real estate venues throughout Canada
• Developed and led all agency campaigns, new client acquisition team and mall media partnerships

• City is a National televisions station and part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. Canada’s leading Communications and Media Company.
• Youngest television account executive in Canada, achieving reward and top level sales executive status for two consecutive years
• Built national client base via cold calling, warm leads and networking, consistently achieved 150% of target billing
• Negotiated and closed multi-level television advertising campaigns for both agency & direct clients

CA

• KVOS is an American local station. Licenced to Bellingham, Washington, the station primarily serves Canadian audiences in southwest British Columbia, including the cities of Vancouver and Victoria.
• Built client list through cold calling, networking and referrals, achieving top new sales executive award
• Developed and sold television advertising campaigns to local businesses and small to mid-size agency clients, growing account list by 75-100% month on month
• Prepared and presented advertising and marketing solutions and market research reports

Toronto, ON, CA

• CTV is Canada's largest privately owned network, and has consistently been placed as Canada's top-rated network in total viewers and in key demographics since 2002.
• Booked and verified sales schedules for local and national account teams, sent them to the respected traffic teams and revised orders due to NA replacements, revisions, shifts and program changes.
• Communicated changes with advertisers/agencies and negotiated make goods, answered agency and traffic inquiries (i.e. missing contracts/material/instructions).
• Monitored performance of campaigns; investigated discrepancies, administered pre-compensation, complete post analyses and schedule post-compensation as necessary.
• Assist in the co-ordination and hosting of presentations at agencies with Account Managers and assisted in building submissions in the proposal system.
• Built relationships with clients to ensure campaign progression and satisfaction. Ensured that the client’s needs and expectations were exceeded.

Short Course, Mineral Exploration & Mining Essentials

(Csc) Canadian Securities Course - Certificate, Finance, General

Communications, Business/Commerce, General