Ashlee M. Email & Phone Number

Los Angeles, CA, US

Los Angeles Metropolitan Area

Los Angeles, California, United States

Fractional marketing & creative consulting solutions for B2B and B2C SMBs, providing branding services, graphic design, marketing collateral and sales tool development, and general marketing strategy across financial & professional services, fashion, beauty, and healthcare sectors.

Los Angeles Metropolitan Area

Led Product Marketing for the $2B Leasing & Market Intelligence business, working cross-functionally with Product, Sales, Marketing, and Customer Success teams. Brought in to build the Product Marketing function, establish workflow and operating models, and deliver platform positioning, value proposition, go-to-market strategy, audience segmentation, user.

Los Angeles Metropolitan Area

Spearheaded all marketing efforts for the $600MM+ Industrial Leasing (3PL, Retail, e-Commerce, Logistics, Food & Beverage), Capital Markets, and Supply Chain business, liaising closely with executive leadership to translate business objectives into marketing strategies, including: go-to-market strategy (GTM), brand awareness, tech product launches, sales.

Los Angeles Metropolitan Area

• Selected for the inaugural Marketing Leadership Development Program, recognized for aptitude to lead and demonstrate professional growth; responsible for creating a business case for a formal Social Responsibility.
• Innovated and implemented marketing campaigns and strategies for execution in 50+ cities across the Americas; an internal education program received “Best of Americas Marketing Award” for superior localization and.

Los Angeles Metropolitan Area

• Conceptualized integrated marketing and communications strategies, developing all business presentations, pitches, and marketing materials with a focus on sales/positioning strategies for Los Angeles market.
• Crafted impactful client-facing sales strategies and presentations in collaboration with sales team of 30 for over 45 pursuits, achieving 65% win ratio and generating $11M+ in revenue.
• Fostered internal client relationships within an under-serviced service line, increasing demand for marketing support by 250% and championing marketing programs and sales solutions that delivered measurable results.
• Designed and implemented custom property marketing concepts and plans, providing creative positioning recommendations for dozens of listings.

Los Angeles Metropolitan Area

• Shepherded a public relations campaign in support of client Athletic Propulsion Labs’ e-commerce launch and NBA ban; increased brand awareness, skyrocketed sales, and garnered worldwide press coverage in outlets such.
• Cultivated productive media relationships that facilitated negotiated buys in a variety of print and online outlets at 75% below posted rates, securing thousands of dollars in editorial coverage.

Beverly Hills, CA

• Headed all marketing, creative, media and research projects for a variety of marketing programs, serving as the primary liaison and first-line contact between the agency and the client.
• Directed a client’s B2B marketing campaign, employing print advertising, direct mail, and PR to achieve 200% sales growth in 2009.

Beverly Hills, CA

• Led a team in rebranding and packaging development for Munchkin, advancing the company from 13th to 5th in their category and securing retail shelf space in Target and Walmart.

Los Angeles Metropolitan Area

Greater Los Angeles, California, United States

• Managing a team of 5 marketing associates, developed and implemented strategic marketing plans and continually analyzed, tracked, and reported on success measures such as press coverage, website hits, and patronage.

Greater Los Angeles, California, United States

• Managed the day-to-day activities of various client accounts
• Relationship management
• Preliminary review of deliverables
• Marketing plan development and implementation
• Invoicing
• Vendor relationship management

Greater Los Angeles, California, United States

• Implementation of marketing tactics for a variety of clients
• Collateral development and production
• Media buys and advertising development
• Development and distribution of direct mail
• Execution of public relations efforts

Burbank, California, United States

Masters In Business Administration, Business Administration And Management, General, Honors

Highlighted courses included: Systems & Operations Management, Financial Accounting, Managerial Finance, Micro and Macro Economics.

Art, Minor In Marketing

Illustration

High School Diploma