Ashlee Meese Email & Phone Number

Chatsworth, CA, US

Chatsworth, CA, US

New York City, US

• Managed the growth and development of a retail and brand marketing team that developed innovative marketing campaigns with proven sales lift, subscriber growth, and driven brand and fan affinity for powerhouse.
• Led a marketing operations team that managed licensees/partner marketing submissions, B2B and fan conventions, live events, DTC, and fan activations.
• Built and implemented department-wide SaaS solution in Airtable for North American region for partner marketing approvals.
• Expert in branded digital content, with three Streamy nominations for executive producing digital content for the Harry Potter YouTube channel – Brand of the Year, Best Branded series for Magical Movie Moments, and.
• Executed bespoke marketing campaigns across all tiers of distribution for feature film Space Jam: A New Legacy, resulting in highly visible pop-culture moments across retail that drove strong sell-through results.
• Created and established the DC Fan Ambassador program that partnered with DC influencers to create content that put new products in the hands of fans and drove social commerce through retail affiliate links to purchase.

Universal City, CA, US

• Established new team and business function that used data & insights to develop digital content campaigns for Universal's largest franchises to sustain fan engagement in bridge windows between theatrical films.
• Developed YouTube strategy and created “always-on” content for Jurassic World, DreamWorks Trolls, and Pitch Perfect franchise initiatives, driving millions of views and new touch points with fans.
• Launched and programmed four localized-language YouTube channels for DreamWorks Animation, driving over 1.4 Billion views across owned & operated channels in two years.
• Created franchise strategy and digital content for the brand launch of DreamWorks Trolls in Japan and South Korea. Director, Global Franchise Management (March 2016-March 2017)
• Drove the growth and development of Illumination Entertainment properties, including creating global franchise plans to launch The Secret Life of Pets and to sustain momentum leading into Despicable Me 3.

Glendale, CA, US

• Led marketing and content development strategy for high-profile project with IKEA to globally launch their new brand, LATTJO, a 50+ product range across indoor/outdoor toys & games, publishing, plush, bedding & bath.
• Secured several YouTube stars and negotiated marketing deliverables in partnership with Theatrical leadership for voice roles in the DreamWorks Trolls (2016) feature film.
• Leveraged and expanded key domestic retail programs into global opportunities, landing signature Trolls statements at strategic EMEA retailers, such as El Corte Inglés, during Theatrical window.

Los Angeles, California, US

• Developed go-to-market sales and marketing plans for new brands and YouTube talent to place in mass, mid-tier, specialty, and e-commerce retailers.
• Executed multi-million dollar retail & media programs via YouTube content and social e-commerce, including a year long Juniors fashion line at Kohl’s, a kids program at Old Navy, Home Decor product collection at.

New York, NY, US

• Drove marketing and brand strategy, managing advertising budgets over $6 million dollars for the release of 20th Century Fox, Searchlight Pictures, DreamWorks Animation, and Relativity Media home entertainment films on.
• Managed a successful portfolio of kids & family properties including DreamWorks’ Turbo (highest Animated 8 week GBO conversion of 2013) and the Diary of a Wimpy Kid franchise.
• Drove all aspects of Fox Searchlight home entertainment releases including dating, brand strategy, strategic initiatives, and sustain efforts in the marketplace (Nov 2010-September 2012)
• Managed a financially successful portfolio of Oscar winning films such as Black Swan, The Descendants, and The Best Exotic Marigold Hotel.

Santa Monica, CA, US

• Developed brand strategy and consumer marketing campaigns for the home video distribution of theatrically released films, contributing to the highest box-office to DVD conversion for all studios in 2008 and 2009.
• Managed the financially successful DVD releases of “Weeds” (Season 4) and “Mad Men” (Season 2), which debuted in the Top Ten “Best TV on DVD” in 2009.
• Exceeded sales goals for key new releases including The Bank Job, Transporter 3, New in Town, My Best Friend’s Girl, Religulous, and Oliver Stone's W.
• Directed execution of consumer advertising budgets over $3 million dollars and negotiated and executed promotional partnership with companies such as Ford, Clorox, and Overstock.com.
• Acted as primary liaison with high-profile talent and filmmakers, international licensors/distributors, and promotional partners to ensure brand vision and marketing/financial goals were met.

Burbank, California, US

• Developed and managed marketing plans and consumer advertising budgets of up to $2 million dollars for films such as the Oscar-winning Pan’s Labyrinth, franchise hit Rush Hour 3, and the successful direct-to-video.
• Directly managed and executed gift-with-purchase DVD product offering with Elizabeth Arden cosmetics & Wal-mart.

Burbank, California, US

• Assisted in the film development and strategic planning of direct-to-video films such as Butterfly Effect 2, Undisputed 2, and Danielle Steel’s Safe Harbor.
• Developed an understanding of film development and post production including managing delivery schedules and film assets and analyzing project values with P&L analysis and comps.

Los Angeles, California, US

• Coordinated day-to-day operations and planning for home entertainment releases while interacting with high-level Miramax and Disney executives, producers, filmmakers, 3rd party partners, and agents on a daily basis.

New York City, NY, US

• On-location production assistant for two segments airing within "The Tonight Show" - "Roadside Attractions in Branson, MO with Kevin Smith" and "Hidden Camera in NYC with Howie Mandel."

Burbank, CA, US

• Compiled qualitative and quantitative in-market research of movie theater venues on a weekly basis, with a focus on Buena Vista theatrical releases. Data capture included analysis of in-theatre marketing materials.

Los Angeles, California, US

• Assisted in day-to-day activities such as EPK distribution, compiling and analyzing marketing research from screenings, and managing press and promotional screenings for such films as Kill Bill and Spy Kids 3.
• Supported Miramax Publicity department at movie premieres, press junkets, and award shows.