• Developed and implemented comprehensive content marketing strategy• Developed and implemented sales enablement content strategies in partnership with commercial and enterprise marketing• Launched content production process and content library• Developed post-sale enablement content to supported customer marketing and customer success teams• Collaborated with demand generation; enterprise, customer, events, and product marketing; creative; commercial; clinical; and PR teams to ensure cohesive messaging across platforms• Oversaw the creation of high-quality, engaging content across formats including blog articles, case studies, social media, video, and event and webinar presentations• Managed contractors and partnered with designers to bring content to life across channels

• Created and executed content marketing strategies that extended the reach and amplification of content across 30+ publication websites, social media networks, email newsletters, and syndication partner platforms (Apple, Yahoo), converting 900K readers to paid members.

• Led premium member content initiatives to drive membership conversion, including gated content hubs, video content, and webinar series.• Owned member content marketing calendars for Outside's healthy living brands.• Managed internal and external partnerships to cross-pollinate and reach new audiences.• Provided content direction and performance reporting to senior and executive leadership.

• Led marketing operations for B2C and B2B health and fitness brands, converting and retaining 20K members, resulting in $2.1M in membership revenue.• Enabled commercial team to drive advertising and sponsorship sales.• Led cross-functional teams (marketing, editorial, events, online education, membership, sales, creative) to develop compelling campaigns that drove membership, online education, and event sales.• Managed in-house staff, robust team of freelancers, and content partnerships.• Managed all social media channels.

• Produced marketing campaigns including website, social media, email, and webinar content to drive event, online course, music, and apparel sales.• Led media coverage for live events and festivals.• Managed a team of 10+ freelancers.

• Led high-volume video content distribution strategy across Everydayhealth.com and social media networks.• Managed Everyday Health's premium YouTube channel and post-production of the TV series Recipe Rehab, also syndicated on CBS.• Produced and repackaged in-depth health content.• Served as liaison between video, editorial, product, and creative.