Ashlee Ni Email & Phone Number

Singapore

Singapore

Singapore

• Repositioned a haircare brand in the Indonesian market by elaborating a ready-to-go 6-month TikTok content plan
• Optimized a given budget for a 6-month holistic communication and media buying plan on TikTok employing CPA and CPM by collaborating with marketing agencies and evaluating other past digital media ads effectiveness.
• Located the haircare brand to an optimal brand position in TikTok targeting GenZ by conducting local competitor analysis for over 15 haircare brands in the Indonesian market
• Detected competitor’s aggressive pricing promotion activity as the main cause of a declining-sales haircare brand in Malaysia by running a Correlation regression analysis on all potential factors in Nielsen and Excel.
• Collaborated with P&G APAC central IT team to deliver 3 practical Web3.0 marketing recommendations including NFTs creation, avatar marketing and virtual store opening by case studying BIC examples across 5 industries

Vancouver, Canada Area

• Surpassed the sale goal by 150% by innovating a revenue prediction model in Excel to facilitate the negotiation process
• Analyzed high-potential business opportunities for new market launch by conducting the segmentation analysis for over 500 tier one F&B partners in Vancouver and Victoria market, analyzed their geographics, competitive.
• Identified early adopters and potential roadblocks to combat home-grown industry incumbents JustEat.ca and FanTuan, who had a combined market share of 76%, by leveraging consumer insights on primary and secondary.
• Reduced operation errors by 90% by utilizing Salesforce to generate revenue growth reports and sales dashboards to better monitor the sales cycle and the partnered accounts’ onboarding stages
• Collaborated with Uber Eats’ colleagues in other offices like Toronto Headquarter, New York Onboarding Team and Indian Menu Team to manage the onboarding process with F&B partners

Vancouver, Canada Area

• Coordinated marketing projects with engineers, contractors and clients through Trello, delivered projects on time with a high satisfaction rate
• Doubled brand exposure for clients by customizing creative social media content and setting up social media advertisements in a given budget
• Connected with over 580 local influencers to plan marketing campaigns for clients as traffic boosters, and measured the effectiveness by innovating tracking code
• Promoted clients’ online platforms with Google Ads & Search Engine Optimization, boosted website traffic growth by 180%

Vancouver, Canada Area

- Assisted sales supervisor in clinching “Top 100 Worldwide” Porsche Sales Excellence Award by exceeding expectations in resolving conflict- Clarified and codified standard operating procedures to train 3 other part-time assistants - Built each client’s unique make, model, finish and sold >30 vehicles, while managing and monitoring inventory supplies at.

Shanghai City, China

- Assisted Marketing Manager’s presentation and institutional sales of 7 of Huafu Securities’ bond and money market funds to Pudong Development Bank and Bank of Communications- Learned in-house software to quantitatively compare competing funds with those syndicated by Huafu’s research and development department, totalling >$20 million

Foshan, Guangdong, China

- Sourced for a Graphic Designer and T-shirt supplier to produce Class Spirit T-shirts for half of the 48 classes in my high school- Expanded business to Guangdong University of Tech and 2 other high schools, achieving a 40% profit margin, totalling 16,000 RMB

Master'S Degree, Marketing Analyst And Insights

Other; Certificate In Business Strategy, Complete

Business Strategy is a 6-week, 30-35 hour online certificate program from Harvard Business School. Business Strategy equips professionals.

Bachelor Of Commerce (B.Com.), Marketing

Activities and Societies: Selected in the Competitive Leadership and General Management course; Business Case Competition: L’Oréal.

Bachelor'S Degree, Business/Commerce, General, European Business Environment Course: Accomplished “A”

Activities and Societies: European Summer Study Program: European Business Environment European Summer Study Program: Manchester and.

Bachelor'S Degree, Marketing