Successfully design, implement, and manage operations across multiple business lines and programs for Minneapolis based private equity firm. Scope extends across healthcare, alcoholic beverage industry, software development and sales, education, manufacturing, and consulting. Primary focus on two national alcoholic beverage (wine) brands including celebrity brand for Danica Patrick. Manage Operations and Inside Sales team responsible for driving sales, fostering distributor and retail relationships, and delivering exceptional customer service via multiple channels including SMS and social media. Responsible for complex supply chain (domestic and international) including production, packaging, warehousing, logistics, and order fulfillment for both B2C and B2B sales. Collaborate with marketing team on strategy, collateral, and promotions to increase brand awareness and drive sales. Develop and execute national cross channel sales and marketing campaigns. Run multiple e-commerce platforms and oversee compliance. Additional responsibilities focused on healthcare space. Designed and created new department geared towards proactive and personalized outreach, spanning multiple clinics, to increase revenue through care plan adherence. Lead and manage Dallas office. Report directly to CEO.

Built a solid career of success and promotion for this full-service healthcare services marketing firm, delivering direct-to-consumer medical services utilizing local physician partnerships.Collaborate with executive leadership team to develop this position, managing day-to-day operations of the Inside Sales department in executing national marketing campaigns to promote/market six direct-to-consumer healthcare brands to patients nationally and internationally. Work with peers, staff and team leads to develop and implement department best practices to streamline sales and drive team performance, increase brand awareness, and integrate new technologies. Oversee Operations and Inside Sales teams to deliver high-quality customer service for each patient/physician. Report directly to CMO regarding achieved sales goals and KPIs.

Promoted to serve as the firms first ever AVP of Sales, Marketing, worked directly with EVP of Marketing Operations to develop all operation plans and directed daily activities of multiple DTC Sales divisions. Established team workflow processes, identified new opportunities, and implemented strategies to expand service offerings into new markets. Managed all call center operations and deployed critical CRM process improvements. Supervised activities related to promoting DTC programs, implemented strategies to achieve DTC division Revenue targets and KPIs.

Drove process to create the Director position for the Inside Sale Team, coordinated and directed team of 25 Patient Care Managers (PCM) in executing National campaigns to sell DTC program offerings to a wide range of clients/patients across North America. Hired, trained, and mentored PCM Team leaders to understand corporate goals, executed marketing initiatives and achieved revenue targets. Interfaced directly with VP of Marketing Operations to develop and implement best practice to streamline/unify sale operations. Established and maintained relations with vendors, worked with marketing team to promote all DTC brands, audit/improve CRM, and increased patient conversion rates.

Supervised and directed the daily activities for a team of Patient Care Managers in promoting minimally invasive spine procedures to prospective spine patients throughout North America. Trained and led team to educate potential patients on treatment options and partnering with appropriate physicians. Served as primary point of contact in addressing and resolving escalated patient and partner issues. Assigned team/individual tasks, monitored job performance, and coached team to deliver highest level of customer service. Monitored KPIs, established best practices, and trained employees.