Ashlee Pavlovic Email & Phone Number

San Francisco, California, US

San Francisco, California, US

• Owned and maintained the brand strategy and identity (voice and tone, visual style, marketing pillars and storytelling) for two of Zynga’s most successful titles, Words With Friends and Wizard Of Oz Slots
• Conducted qualitative and quantitative research in tandem with Product and Consumer Insights teams to define the games' target audience, brand positioning, messaging tactics, and unique value proposition
• Led the Social Media & Community strategy, including the direct management of the game’s Social Media Manager
• Formulated best in class GTM campaigns across owned, paid and earned marketing channels to support feature launches, brand partnerships, and game updates, including the launch of Words With Friends' community meta.
• Directed the content strategy and implemented SEO best practices for the Words With Friends blog and website, driving steady organic growth in clicks, impressions, and keyword rankings and increasing brand SOV
• Facilitated licensor approvals with Warner Bros. (WB), successfully pitching influencer marketing strategies including an innovative cross promotional sweepstakes campaign with Harry Potter: Puzzles and Spells, driving.

San Francisco, California, US

• Led the live operations marketing function for Words With Friends, developing and executing integrated marketing initiatives with the aim of driving installs, engagement, retention, and revenue
• Owned and maintained a shared marketing calendar and ensured alignment across all departments, including Development, Production, Partnership, Public Relations, Social, Lifecycle, Consumer Insights, Customer Service.
• Collaborated with Product team to design in-game A/B tests with the aim of optimizing messaging and monetization, successfully driving a lift of +8% IAP (in app purchase) sales for season passes and cosmetic items
• Assisted with execution of Go-to-Market (GTM) marketing frameworks and drove the end-to-end process for managing marketing tasks including asset creation and copywriting across owned channels
• Managed marketing efforts on Social and Lifecycle (email and push notification) channels to an audience of over 5M players, devising content strategies to increase email clickthrough rates by 202% and App Opens from.
• Coordinated with Product and Direct Sales teams on native integration campaigns for celebrities including Dolly Parton, will.i.am, Betsey Johnson; as well as high-profile charity and brand partnerships for Born This.

Toronto, Ontario, CA

• Managed the live operations calendar and coordinated content releases from inception to launch including in-game sales, new features, and events to drive daily KPIs and monthly revenue targets
• Prioritized and led the assignments for all live operations and marketing design tasks
• Designed a voice, tone, and style guide for customer-facing communications, including push, SMS, email, in-game, and social media
• Analyzed and reported on event performance and consumer sentiment utilizing CSAT and app store reviews
• Established tools and procedures for managing interactions between CSR staff and customers
• Scouted and recruited potential brand ambassadors

Toronto, Ontario, CA

• Establish proper tools and processes to support customers of a new social casino mobile game
• Directly respond to and manage customer interactions through various appropriate mediums to promote a positive Play Store rating
• Regularly track and report on critical Customer Support team KPIs, ensuring positive CSAT scores, FCR, and holding time
• Create, organize, and maintain a content-rich self-support portal to reduce customer support costs with a 95% deflection rate
• Research competitors and provide actionable insights to the rest of the development team
• Hire, train, and manage a team of Customer Support employees

London, Ontario, CA

• Moderation of community forums for a popular Facebook game, and acting as a conduit between the community and the development team.
• Product Expert, Brand Ambassador, and Community Leader who is involved in all parts ofdevelopment and who advocates for player needs to the producer, productmanager and team
• Actively went above and beyond to take on added responsibilities such as content planning and management to deliver player-oriented content and increase revenue
• Daily Social Media Management on Facebook, Instagram and Twitter for FishWorld, with a following of over 1.3 million
• Hands-On Community Management of a Facebook group with over 12,000 members (and growing!) including administration and guidance of a volunteer moderator team
• Assist the producer in all theme week content decisions by pre-planningthemes, leading art scrums and ensuring art meets the expectations of fans

London, Ontario, CA

• Prompt investigation and response of players’ issues via live chat andticketing systems
• Prioritized user concerns and issues, relaying them to the appropriate teammembers for swift resolution
• Regular internal reports and communications related to player happiness levels
• Assisted in testing upcoming features and updates to the game to ensurethey met the expectations of our fans

Eagan, MN, US

Outsourced telecommunication support for various types of technology including computer and cell phone companies, providing top-notch technical resolutions to specialty and non-specialty customers in a timely manner.Training and monitoring of small groups of individuals in the basic responsibilities and tools for the position, with a specialized focus on.