Ashlee Perry Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

San Francisco, Ca, Us

Acquisition and growth design

As a product designer with successful companies for the past 8+ years, I’m beginning an exciting journey into freelance design, where I will help businesses of all sizes solve intriguing and impactful problems.My passion is centered around creating solutions that significantly enhance people's lives. I bring a blend of creativity, strategic thinking, and user-centric design principles to every project. I'm actively seeking opportunities to collaborate with teams that are dedicated to making a meaningful difference through innovative design.Let's connect if you're looking for a product designer who is eager to dive into challenging projects and contribute to creating extraordinary user experiences.

San Francisco, California, Us

• Spearheaded consumer growth initiatives, significantly increasing seller acquisition and incentivizing sellers to also purchase homes through our platform.• Led and managed projects aimed at enhancing the onboarding funnel, optimizing trade-in offerings, and developing effective re-engagement strategies.• Worked collaboratively with the product team to create roadmaps aligned with our strategic goals.• Successfully applied wireframing, user research, and prototyping techniques to refine product design and functionality.• Maintained close collaboration with engineering teams, ensuring seamless development and implementation of design solutions.• My leadership and strategic approach in these initiatives contributed to a noticeable boost in both seller acquisition and engagement, aligning perfectly with our business objectives and enhancing overall user experience on the platform.

San Francisco, California, Us

Consumer facing products, growth

San Francisco, California, Us

As a dedicated User Experience Designer at Uber, my primary focus was on enhancing rider growth, specifically through innovative design strategies and user-centric features.• Led the design and implementation of incentive programs aimed at driving new rider acquisition by leveraging our existing customer base. This included the successful integration of the “Share My Ride” feature within the app, encouraging user engagement and platform growth.• Actively contributed to the development of safety features, ensuring a secure and trustworthy user experience for Uber riders.• In my final year, I shifted focus to the rider core product, particularly around shared rides. My efforts were instrumental in the launch of the Express Pool feature, which revolutionized the pickup process by encouraging riders to walk to a designated point, achieving cost savings for customers and improved efficiency for drivers.• Innovated a toggle feature designed to boost the adoption and usage of the new Express Pool service, significantly contributing to its rapid growth.My role was pivotal in not only enhancing the overall user experience for Uber riders but also in driving substantial growth for the company. Through a combination of strategic design thinking and user-focused feature development, I helped Uber advance its mission of providing efficient, safe, and cost-effective transportation solutions.

Boulder, Co, Us

BDW, a unique digital product development graduate program, blends design thinking, technology, and entrepreneurship in a project-based, collaborative environment. BDW is now CMCI Studio (a design masters program at CU Boulder).• Participated in 2-Day design and prototyping intensives, teaming up with industry professionals to tackle real-world business challenges.• Collaborated directly with high-profile clients such as Uber, Allstate, Esri, Bernardin, Copper Mountain, and Spiffly, providing innovative solutions and creating valuable products.• Gained hands-on experience in integrating design thinking with practical application, working alongside industry experts.• Developed and enhanced social media strategies to effectively showcase program achievements and events.• Contributed to various stages of product development, from ideation to prototyping, across diverse industry sectors.As a Student Assistant, I played a crucial role in managing social media platforms (Twitter: @bdwcu, Instagram: @bdwcu, and Facebook) and contributing to design projects.

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As a versatile Freelance Graphic Designer, I specialize in creating a wide range of digital and print graphic designs tailored to meet the unique needs of both individual clients and businesses.• Logo Design: Crafting distinct and memorable logos that encapsulate the essence of a brand.• Branding: Developing comprehensive branding strategies, including visual identity and brand guidelines.• Print Advertising: Designing eye-catching print advertisements for a variety of media.• Digital Advertising: Creating compelling banner and website advertisements to boost online presence.• Business Essentials: Designing professional business cards, flyers, and brochures that reflect the brand's identity and message.• Work closely with clients to understand their vision and objectives, ensuring each design project aligns with their goals and brand ethos.• Offer creative solutions and ideas, while maintaining a keen eye for detail and aesthetics.• Provide high-quality, creative, and effective design solutions that enhance brand visibility and engagement, ultimately contributing to the client's business growth and success.

Denver, Colorado, Us

• Spearheaded the design of impactful advertising campaigns for TeamDaveLogan.com and its diverse client portfolio.• Expertly implemented industry-specific marketing strategies to develop visually compelling and tailored artwork for each client.• Applied a user-centered approach to graphic design, focusing on creating visually appealing and effective advertisements that resonated with target audiences.• Collaborated closely with clients to understand their unique needs and preferences, ensuring that final designs not only met but exceeded their expectations.• Utilized a blend of creativity and market insights to craft designs that enhanced user engagement and contributed to the clients' branding and marketing objectives.• Proficient in Adobe Creative Suite, enabling the creation of high-quality, professional designs.• Employed best practices in design and layout to ensure both aesthetic appeal and functional user experiences.

Bachelor Of Science (Bs), Psychology

Digital Animation

User Centered Design + Creative Technology + Entrepreneurship