Ashlee Wesner Email & Phone Number

Roanoke, Virginia, United States

- Drives referral volumes by partnering with over 1,200 Carilion network providers and acts as a central resource focused on increasing knowledge, awareness, strategy, and involvement of programs/services within our network, to ultimately increase bottom-line revenue while exceeding patient expectations- Develops and manages referring provider relationships utilizing field and virtual engagement to promote new specialists and their services offered- Coordinates with referring physicians, senior Carilion leadership, service line physicians, and other key stakeholders to improve inter-network communications and drive operational efficiencies- Identifies strategies and related tactics to promote provider interaction and engagement, including new provider orientation, site visits, staff meetings, social events, referral meetings and other direct communications- Triages and escalates emerging trends in service, communication and operational barriers expressed directly by referral sources, to mitigate potential risks to referral volumes and/or patient experience- Spearheaded the development and implementation of a unique network-wide referral-focused newsletter during the pandemic, that dramatically improved the efficiency and reach of the Carilion Physician Liaisons

Leesburg, Virginia

- Increased referral volumes by cultivating relationships with key physicians, office staff, and senior hospital administration, by building physician-to-physician and physician-to-administration relationships, while fostering relationships with providers and improving awareness of hospital services- Resolved problems identified by physicians and office staff by performing root cause analysis and escalating problems to the appropriate stakeholders - Advanced physicians understanding of new hospital policies and procedures by providing accurate and timely information regarding policy development- Improved exceptional physician and patient satisfaction by partnering with key leaders within the hospital to provide quality service- Coordinated all aspects of physician-to-administration and physician-to-physician networking events and outreach activities- Exceeded quarterly outpatient and inpatient surgical volume goal by an average of 20%

Leesburg, Va

- Drives sales via referrals for complete homecare services portfolio (skilled nursing, physical therapy, occupational therapy, speech therapy and wound care) to major hospital centers, skilled nursing facilities, rehabilitation centers, and doctors’ offices in Maryland, Washington DC and Northern Virginia. - Employs marketing and promotional initiatives such as exhibits, blood pressure, and sales group presentations to assist in meeting monthly quotas- Presents services and solutions to large groups of case managers, social workers, physicians and home health agencies - Grows referrals from new and existing accounts via strategic account management- Demonstrates leadership through roles as preceptor/coach for new Account Executives in the field

- Managed direct sales and marketing activity for entire U.S. East Coast target market- Negotiated long term contracts and developed key business accounts with GPO’s, Hospitals, top IDN’s and Health Systems- Generated cost savings for customers through negotiated local agreements- Developed strategic and tactical sales budget and marketing objectives - Grew East Coast region by 250% in new accounts - Helped start up business gain traction and growth through customer discovery, market research and direct sales efforts to target customers- Increased local, regional and national customer base through identification of key opinion leaders, physicians, value analysis, nurses, OR managers and strategic partnerships - Cultivated relationships with key customers in nationwide firm growth

Washington D.C. Metro Area

- Marketed and sold the services of the NRH network, including its hospitals, outpatient centers and satellite offices to prospective physicians. Customer territory includes Washington Hospital Center, National Rehabilitation Hospital, Georgetown University Hospital, St. Mary’s Hospital, and Southern Maryland Hospital. - Generated new business for the network and grew existing accounts through customer education and relationship building- Produced highest revenue generating sites in Virginia, Southern Maryland and PG County in 2012- Developed marketing plan for promotional materials, activities, seminars, association meetings and exhibits that lead to sales and increased customer relations- Developed annual growth plan for assigned areas and researches potential customers including new physicians, insurance contacts, companies and medical buildings - Met one-on-one both on and off-site with targeted audiences to educate them about the network, its programs, services and products - Implemented policies, procedures and marketing development as it relates to recruitment and employment for new team members in the NRH Medical Rehabilitation Network- Recognized by MedStar for the Performance in Excellence Award

-Consistently positioned the facility as top 10 revenue producing facilities over the past year-Supervised a staff of 10 and evaluated performance of all new employees and staff for all positions-Managed human resources activities including payroll administration, insurance, and organizing of formal paperwork; managed pricing, packaging and billing -Oversaw entire sales staff including inside and outside sales, operations coordinator and coaches-Set and managed sales goals, administered budgets and formulated sales forecasts-Managed profit and loss statement on a daily basisAnalyzed customer needs, effectively positioned products and services, coordinated events and generated community awareness and involvement-Developed new business by participating in numerous sales activities and established relationships with key alliances

-Played a key role in achieving the Top Revenue Producing Center in the Velocity Sports Performance Franchise for 2006 and 2007 out of 75 nationwide-Performed and managed inside and outside sales involving sales contracts of each individual, group and team-Facilitated training in coordination with leaders of local clubs, organizations and leagues to promote VSP value; created and incorporated proposals for team training-Developed and implemented appropriate advertising plan for numerous community interests; directed website, newsletters and marketing communication pieces-Established business relationships with board members of organizations in the area; utilized and implemented a marketing pipeline -Developed business and marketing pilots and introduced services into new markets-Established successful marketing plans through market research and trend analysis -Participated in the implementation of promotional campaigns that optimized revenue

-Assumed additional responsibility as operations coordinator Managed company website, performed data entry, processed and handled all money that came into the facility -Effectively utilized sales tracking system through prompt and orderly reports and analyses, with consistent follow through and caring demeanor -Played a key role in all sales activities and company presentations

Trained athletes ages 8 - collegiate level; worked on speed, power and agility