Associate Marketing Manager, Creme Of Nature
Barcelona, Barcelona, Es
Supported Marketing Manager with launch and diffusion of new Creme of Nature with Argan Oil line and line extensions including development of 2011 marketing support plan, promotional material design and printing, packaging development and updates, product formulation, operational logistics, events and model selectionResearched, analyzed and monitored financial activity of business including production of monthly performance reports on sku, brand and categorical levels, performed pricing analyses, created high-level financial overview spreadsheets (units, sales, cost-of-goods, profit margin, to-date sales projections, etc.), IRI market data summaries, ROI models and various case-specific financial analyses based on project needsResponsible for monthly forecast for over 25 Creme of Nature Professional skus and made forecasting recommendations based on historical data, inventory levels, promotions and quarter-end trends. Worked closely with Plant Operations Business Manager to insure timely production and minimize out-of-stocks.Managed Brand Support programs including in-store and catalog sampling, on-pack promotions, displays, printed materials, website/social media, and aided with support of public relations and advertising programs. Performed monthly budget reconciliation to ensure program expenses were realized at or under budget. Served as liaison between Colomer and more than ten external vendors across the nation to ensure timely execution of programs.Collaborated with cross-functional teams on a daily basis to influence and implement brand plans, including new products, product extensions and promotions. Cross functional departments include Sales, Graphic Design, Finance, Accounts Payable, Operations, Research and Development, Package Engineering, Purchasing and Warehouse Receiving
