Ashlee W. Gomez, Mba

Ashlee W. Gomez, Mba Email and Phone Number

HBCU Marketing Expert ✨ I help brands gain market share amongst multicultural Gen Z with turnkey college marketing programs! @ Impressions of Beauty
Ashlee W. Gomez, Mba's Location
Atlanta, Georgia, United States, United States
About Ashlee W. Gomez, Mba

🚀 Ready to boost your market share and revolutionize your brand's presence amongst multicultural GenZ consumers? Meet Impressions of Beauty – a trailblazer in college beauty and lifestyle marketing, and your one-stop partner for turnkey campus programs.🤔 Is your brand struggling to make an authentic connection with multicultural Gen Z?🤔 Do you work on an ambitious, but lean team that could use support planning and executing campus events, product sampling, college brand ambassador or influencer programs?🤔 Is your brand ready to market to the powerful multicultural Gen Z consumer, but have no idea where to start?🤔 Are you looking to sample your brand to thousands of eager college consumers via one simple solution?𝙒𝙀 𝙂𝙀𝙏 𝙄𝙏!𝗪𝗵𝗮𝘁 𝗶𝘀 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗼𝗳 𝗕𝗲𝗮𝘂𝘁𝘆?Your go-to HBCU College Marketing Partner! We're not just an agency; we're a dedicated partner in connecting leading brands with multicultural college students through culturally relevant, engaging and results-driven programs.𝗪𝗵𝗮𝘁 𝗪𝗲 𝗖𝗮𝗻 𝗗𝗼 𝗳𝗼𝗿 𝗬𝗼𝘂:✅ Planning, management and execution of your programming (so you don't have to)✅ Elevate your brand’s visibility and engagement among college students.✅ Facilitate mass product sampling and exclusive brand ambassador partnerships.✅ Curate genuine, brand-specific activations that resonate with students.𝗪𝗵𝗲𝗿𝗲 𝗢𝘂𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗙𝗶𝗻𝗱 𝗩𝗮𝗹𝘂𝗲:→Product Sampling & Promotion→College Tours & Custom Events→Brand Ambassador & Influencer Programs→Special Campus Partnership→Retailer Support →Spring Break Programming→Product Reviews→Case Study Competitions→NIL Partnerships→Digital Media Support𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗨𝘀:✨ Done-for-You College Marketing: We handle everything so you can focus on what you do best.🎯 Strategic & Custom Programming: Tailored to your brand’s goals, available year-round.💥 Engage, Build, and Convert: Reach Gen Z, foster brand loyalty, and create lifelong customers.𝗪𝗵𝗼 𝗧𝗿𝘂𝘀𝘁𝘀 𝗨𝘀?Join the ranks of industry giants like Warner Bros., L'Oreal, Walmart, and Victoria's Secret, who have all trusted Impressions of Beauty to drive their campus marketing success.With over 11 years of experience in multicultural college marketing, we're here to help exceptional brands like yours make an impression on campus. Ready to elevate your campus marketing strategy?👉🏽Let’s chat! Book a call to explore how we can bring your brand to life on college campuses.https://calendly.com/ashleegomez/45min (copy this link into your browser to schedule)

Ashlee W. Gomez, Mba's Current Company Details
Impressions of Beauty

Impressions Of Beauty

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HBCU Marketing Expert ✨ I help brands gain market share amongst multicultural Gen Z with turnkey college marketing programs!
Ashlee W. Gomez, Mba Work Experience Details
  • Impressions Of Beauty
    Founder + Ceo
    Impressions Of Beauty Jan 2013 - Present
    Atlanta, Ga, Us
    We are the go-to collegiate beauty and lifestyle experiential marketing & events company with a mission to connect multicultural college women to premium beauty brands, to be a role model to our community and pour into the lives of our audience through our campus programs, products and offerings. We deliver effective college marketing strategies for our brand partners, through the following offerings:+ Impressionable product sampling+ Engaging on-campus events + College beauty and lifestyle influencers+ Impactful student marketing programs + Influential digital marketingSound interesting? Let's work together!
  • Femailer
    Owner
    Femailer Apr 2020 - Present
    Atlanta, Georgia, Us
    Subscription mailer for Women of Color featuring beauty and lifestyle products
  • The Mama Chick
    Owner
    The Mama Chick Oct 2017 - Present
    The Mama Chick™ offers fashionable mom t-shirts that share the joys, challenges and truths about motherhood through fun, cute & expressive apparel and design.
  • Revlon Professional
    Independent Marketing Consultant
    Revlon Professional Aug 2012 - May 2020
    Barcelona, Barcelona, Es
    Coordinate events, in-store promotions and supporting details to ensure successful execution and consumer engagementProvide expertise in the areas of brand management, strategy, product innovation, marketing collateral development, creative direction and copywriting that achieves organizational marketing goalsDevelop marketing materials for new and existing consumer brands including packaging copy, website content, sales materials and consumer marketing collateralManage product development cycle including initial product testing and review, packaging development and market distribution plansCoordinate event and photo shoot logistics including creative direction, talent acquisition, production management, logistics and budget
  • Revlon Professional Brands (Formerly Colomer Usa)
    Associate Marketing Manager, Creme Of Nature
    Revlon Professional Brands (Formerly Colomer Usa) Jul 2010 - Jun 2011
    Barcelona, Barcelona, Es
    Supported Marketing Manager with launch and diffusion of new Creme of Nature with Argan Oil line and line extensions including development of 2011 marketing support plan, promotional material design and printing, packaging development and updates, product formulation, operational logistics, events and model selectionResearched, analyzed and monitored financial activity of business including production of monthly performance reports on sku, brand and categorical levels, performed pricing analyses, created high-level financial overview spreadsheets (units, sales, cost-of-goods, profit margin, to-date sales projections, etc.), IRI market data summaries, ROI models and various case-specific financial analyses based on project needsResponsible for monthly forecast for over 25 Creme of Nature Professional skus and made forecasting recommendations based on historical data, inventory levels, promotions and quarter-end trends. Worked closely with Plant Operations Business Manager to insure timely production and minimize out-of-stocks.Managed Brand Support programs including in-store and catalog sampling, on-pack promotions, displays, printed materials, website/social media, and aided with support of public relations and advertising programs. Performed monthly budget reconciliation to ensure program expenses were realized at or under budget. Served as liaison between Colomer and more than ten external vendors across the nation to ensure timely execution of programs.Collaborated with cross-functional teams on a daily basis to influence and implement brand plans, including new products, product extensions and promotions. Cross functional departments include Sales, Graphic Design, Finance, Accounts Payable, Operations, Research and Development, Package Engineering, Purchasing and Warehouse Receiving
  • Humana
    Senior Products, Product Development Analyst
    Humana Feb 2009 - Jun 2010
    Louisville, Kentucky, Us
    Performed market research and competitive analysis to determine future opportunity for market expansion, new product offerings and annual savings for the upcoming plan year, resulting in improvement of Humana’s competitive position and market share Participated in plan design meetings with core functions including finance, sales, actuary and market leaders, during which plan composition such as member cost shares, benefits, premiums, company profit margin and county offerings are determinedFiled annual plan offerings with governmental regulatory agency (Center for Medicare and Medicaid Services) and facilitate cost share negotiations, benchmark and desk review changes, while ensuring Humana maintains a profitable and compliant plan design Responsible for daily management of over 20 Medicare Advantage plans in Humana’s Western Division including plans in California, Nevada and Hawaii, accounting for over 30,000 members Analyzed and reconstructed departmental Won/Lost competitive analysis process, which increased understanding of Humana market share and allowed departmental leadership to better customize plan designs and more accurately meet the needs of unique market demandsCreated member material for Western Division Humana members, addressing members’ plan offerings, annual plan changes and evidence of coverage
  • Tnt
    Direct Marketing Intern
    Tnt May 2008 - Jul 2008
    Hoofddorp, North-Holland, Nl
    Developed company Customer Relationship Management (CRM) Program model, which resulted in the expansion of company product offerings and client solutionsAnalyzed sales pipeline reports to best classify sources of revenue, ideal offerings, solution prices and client purchasing motives, which increased efficiency in company sales approachCreated internal and external TNT, China Parcel Services promise statements used in domestically distributed internal and external marketing materialDeveloped business proposals for Fortune 500 Fast Moving Consumer Goods (FMCG) companies with potential direct marketing needs in the Chinese market, which yielded increased client acquisition
  • Morgan Stanley Investment Management
    Private Wealth Management Intern
    Morgan Stanley Investment Management May 2007 - Aug 2007
    New York, Ny, Us
    Assisted branch compliance officer in all facets of daily compliance duties including oversight of SEC, NASD, NYSE and Morgan Stanley policies and procedures to ensure daily broker dealings were within specified legal ramifications Contributed to reconstruction of compliance department and operations, which contributed to success of 2007 annual office auditPrepared case study financial plans for high net worth clients valued at $50M+, assessing financial needs, risk tolerance and alternative investment strategies
  • Pricewaterhousecoopers
    Human Resources Intern
    Pricewaterhousecoopers May 2006 - Aug 2006
    Gb
    Analyzed and produced reports for ten Financial Services groups, such as headcount, overtime and utilization reports, projected to increase staffing efficiency by thirty percentAllocated and distributed "We Recognize Great Performance" (WRGP) rewards with value of over $35,000Developed reports for Financial Services Human Resources Director on various Financial Services needs which addressed staffing promotions, terminations, reallocations and salary increases

Ashlee W. Gomez, Mba Education Details

  • Florida Agricultural And Mechanical University
    Florida Agricultural And Mechanical University
    Marketing Concentration
  • Paul Mitchell The School-Atlanta
    Paul Mitchell The School-Atlanta
    General
  • Shanghai University
    Shanghai University
    Contemporary Business In China And Chinese Language

Frequently Asked Questions about Ashlee W. Gomez, Mba

What company does Ashlee W. Gomez, Mba work for?

Ashlee W. Gomez, Mba works for Impressions Of Beauty

What is Ashlee W. Gomez, Mba's role at the current company?

Ashlee W. Gomez, Mba's current role is HBCU Marketing Expert ✨ I help brands gain market share amongst multicultural Gen Z with turnkey college marketing programs!.

What schools did Ashlee W. Gomez, Mba attend?

Ashlee W. Gomez, Mba attended Florida Agricultural And Mechanical University, Paul Mitchell The School-Atlanta, Shanghai University.

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