Ashlee Wolf Email & Phone Number

Fresno County, California, United States

• Responsible for all Agency fundraising and revenue including $2.3 Million in private funding and $4.6 Million in grant funding annually across 3 markets.
• Increased annual budget by 94% over 5 years, increasing profit margin by 41%.
• P&L responsibility and development of $9.5 Million annual budget.
• Acted as agency liaison for Board of Directors reporting on all Agency programs and statistical analysis of social services.
• Managed all fundraising events with largest single event raising more than $1 Million.
• Oversaw all branding, as well as internal and external communications, and all marketing collateral including website, brochures, advertising, social media, flyers, etc.

• Designed, wrote, edited and distributed key communication tools for various Agency clients including all press releases, internal and external newsletters, flyers, email blasts, website content and speeches.
• Executed all public relations functions including pitching news outlets, scheduling interviewsand managing of all on-site media coverage for major special events and projects.
• Managed social networking platform for The Big Fresno Fair, growing client Facebook followers from 4,000 to over 50,000 within 3 years.
• Created new websites for Agency clients including design, photography and content.
• Developed comprehensive brand-identity packages for internal and external communications for various Agency clients.

• Developed key messages communicated to donors in efforts to reach $200 million campaign goal
• Formulated web content for campaign website
• Contributed written content for Fresno State News, Fresno State Journal and Fresno State Magazine on behalf of the Campaigns Communications Office and Office of the President

• Collected team, game and individual player statistics for coaches and various media outlets, as well as the NCAA
• Worked Press Box during Fresno State football games collecting scoring summaries and statistics before distributing them to coaches, media, NFL recruiters and athletic directors
• Monitored and tracked department spending for athletic divisions within the University

• Introduced the Club to concepts of public relations
• Worked to integrate and manage the Club's social media sites including Facebook and Twitter
• Compiled news releases for special events such as the Club's 90th Anniversary and Annual Crab Feed

• Managed public relations and marketing functions for Fresno State Lyles Center for Innovation and Entrepreneurship Student Venture Challenge
• Managed Fresno Lexus social media accounts updating followers on active specials, discounts and services

• Organized meetings and fundraisers and worked to help younger students develop their public relations skills
• Represented Fresno State at the PRSSA 2010 National Conference in Washington DC

• Contributed towards research, organization, the development of news releases and on-site media support for several accounts including 'Disney On Ice,' 'Monster Jam' and 'Ringling Bros. Barnum and Bailey Circus'
• Developed, assembled and distributed media kits to local news stations and outlets for various clients
• Developed television, print, and outdoor campaigns used throughout several markets in the Central Valley

• Exercised media relations functions for the Communications and Advocacy department focusing on the hospital and its initiatives
• Input media clippings into Vocus PR, the hospital's media coverage software
• Assisted the CHCC Foundation helping prepare for guild fundraising events

Ba, Mass Communications And Journalism With Emphasis In Public Relations

Activities and Societies: TALK- Fresno State's first student run PR firm. PRSSA- Public Relations Student Society of America Dean's List

Education record