Ashlee Wood Freeman Email and Phone Number

Full-Service Interior Design Firm

Finding Lilies is the premier source for architectural finishes such as hardwoods, mosaics, tile and more in both interior and exterior applications.

Ashlee revitalized the Francois & Co. West sales pipeline from $200,000 to $6.4MM in 18 months. Expanded the brand's customer base into high-end Commercial spaces including: Hospitality, Multi-Family, and Retirement Facilities. And transformed company brand perception with clients in Colorado, Idaho, Wyoming, Utah, Montana and Arkansas.Responsibilities: - Developing key growth sales strategies in several markets - Giving sales pitches to all levels of Design, Architecture and… Show more Ashlee revitalized the Francois & Co. West sales pipeline from $200,000 to $6.4MM in 18 months. Expanded the brand's customer base into high-end Commercial spaces including: Hospitality, Multi-Family, and Retirement Facilities. And transformed company brand perception with clients in Colorado, Idaho, Wyoming, Utah, Montana and Arkansas.Responsibilities: - Developing key growth sales strategies in several markets - Giving sales pitches to all levels of Design, Architecture and Development firms - Implementing strategic tools and marketing materials driving sales across the country - Creating relationships with Designers, Architects, Builders, Developers, Homeowners, and other Industry Professionals - Cultivating lasting and meaningful relationships with customers to grow customer loyalty - Leading a Sales Team, Showroom, and Office facility - Predicting upcoming and following current product trends - Becoming an Expert on Hardwood and Metal Surfaces - Training Clients and Internal Staff on product applications and technical site requirements - Strategically managing Social Media Platforms (i.e. Instagram, Facebook) for Francois & Co. West, engaging with existing and prospective clients - Motivating Operations Teams and Sales Teams to work together seamlessly, and with the importance of healthy company culture top-of-mind - Launching new products into the market with flawless product knowledge and detail - Ensuring customer service standards are high and continually improving - Continuously maintaining healthy margins within book of business - Working with customers to better understand their business needs and goals - Developing budgets and business plans presented to the Founder regularly - Crafting and overseeing regional Marketing with multiple Magazine and Digital outlets Show less

Started an Architectural Finishes and Interior Design Company with two people. We successfully designed, sold and installed custom mosaics, rare marble slabs from Italy, France and various other countries, as well as custom light fixtures, brass hardware and Zellij made by a team of artisans in Morocco. Many of our projects were featured in major media outlets and magazines. SOURCE still remains, check them out... They are doing incredible things!

- Managed global advertising campaigns for Coca-Cola, The Home Depot and Michelin

- Successfully executed fully integrated campaigns for VISIT FLORIDA including television, radio, digital, print and outdoor advertising each quarter- Built executive-level relationships and managed the daily work flow of concurrent projects to ensure deliverables were completed on time, on budget and on strategy- Managed the strategic planning and creative development for VISIT FLORIDA's future campaigns, partnerships and events- Worked closely with partner agencies as client's… Show more - Successfully executed fully integrated campaigns for VISIT FLORIDA including television, radio, digital, print and outdoor advertising each quarter- Built executive-level relationships and managed the daily work flow of concurrent projects to ensure deliverables were completed on time, on budget and on strategy- Managed the strategic planning and creative development for VISIT FLORIDA's future campaigns, partnerships and events- Worked closely with partner agencies as client's AOR on strategic implementation to ensure tactical alignment and brand consistency across all platforms- Responsible for leading all discussions between the internal client services, creative, media, strategy and project management departments to ensure seamless coordination and communication- Oversaw all phases of project development including creative concepting, agency and client reviews and approvals, production and post production processes Show less

- Successfully executed fully integrated campaigns for VISIT FLORIDA including television, radio, digital, print and outdoor advertising each quarter- Built executive-level relationships and managed the daily work flow of concurrent projects to ensure deliverables were completed on time, on budget and on strategy- Worked closely with partner agencies as client's AOR on strategic implementation to ensure tactical alignment and brand consistency across all platforms- Responsible for… Show more - Successfully executed fully integrated campaigns for VISIT FLORIDA including television, radio, digital, print and outdoor advertising each quarter- Built executive-level relationships and managed the daily work flow of concurrent projects to ensure deliverables were completed on time, on budget and on strategy- Worked closely with partner agencies as client's AOR on strategic implementation to ensure tactical alignment and brand consistency across all platforms- Responsible for leading all discussions between the internal client services, creative, media, strategy and project management departments to ensure seamless coordination and communication- Participated in all phases of production including preparation of estimates and timelines, development of briefings, creation of mechanicals and shoots Show less

- Developed and executed public relations, marketing and advertising programs, as well as established annual and quarterly plans for a major commercial real estate mortgage banking company headquartered in Miami.- Trained large staff with multiple office locations to use the company’s marketing tools (Facebook, Twitter, LinkedIn, ConstantContact, Fishbowl etc.). - Conceptualized, produced and distributed all public relations materials (press releases, tombstones, monthly newsletters… Show more - Developed and executed public relations, marketing and advertising programs, as well as established annual and quarterly plans for a major commercial real estate mortgage banking company headquartered in Miami.- Trained large staff with multiple office locations to use the company’s marketing tools (Facebook, Twitter, LinkedIn, ConstantContact, Fishbowl etc.). - Conceptualized, produced and distributed all public relations materials (press releases, tombstones, monthly newsletters, weekly market review emails and company release mailings)- Responsible for counseling and advising company leaders regarding responses related to media inquiries.- Established strong relationships with local and national publications, international banks and potential clients. Show less