Supported the marketing department in driving brand awareness, sales, and engagement for the family-owned, award winning collection of historic inns and restaurants. Developed and executed results-driven traditional and digital marketingstrategies and tracked performance, utilizing data analytics to ensure goal achievement. Created and maintained on property promotional and sales materials, including emails, SMS, and blog writing and assisted with social media initiatives,employing expertise across Facebook, Instagram, Twitter, and Pinterest.• Maintained a consistent brand presence across third-party sites and developed engaging, memorable, and SEOcontent that achieved high levels of sales and revenue.• Created a digital travel guide, capturing 2K email addresses of potential new guests.

Selected to serve as an Intern at the leading independent digital marketing agency, specializing in media, analytics, creative, and social. Gained hands-on experience and knowledge of digital marketing metrics, strategies, and tactics by developing ad content and copy for client marketing campaigns. Worked collaboratively with marketing professionals to create display and SEM strategies to enhance search results and awareness.• Exceeded client expectations and campaign goals by accurately analyzing data and ensuring proper reporting.• Established a Research Task Force to develop client reports and test new marketing strategies.

Planned and managed events at the Charleston-based social club, focusing on providing clients with a streamlined and world-class experience. Sourced and selected vendors, placed food, beverage, and product orders, handled logistics, and delegated tasks across a multifaceted team, ensuring continual achievement of the clients and company goals.• Assisted the Event Coordinator and liaised with local businesses and producers of Bravo’s Southern Charm with 1.3M viewers per episode.