Ashleigh Curp Email & Phone Number

Birmingham, Michigan

• Collaborate and maintain effective communications across internal teams and external agencies to ensure campaigns are executed seamlessly, troubleshooting where necessary
• Develop and implement digital strategies and tactical plans, informing where client advertising dollars are allocated based on historical performance, market trends, and research studies
• Exhibit analytical skills during and after campaign flight, reporting out on main KPIs and providing recommendations for future campaigns
• Manage campaign activations, monitoring $1MM budgets across channels while overseeing legal addendums, creative custom builds, experiential events, and trafficking via internal operating systems
• Steward a Team of 6+ across disciplines and platforms, mentoring, and training associates throughout their career

• Produced high-quality, brand-aligned content for clients across multiple platforms, including websites, e-books, and blogs, ensuring brand consistency and voice.
• Ensured timely delivery of content with strong attention to detail, meeting strict deadlines while aligning with the overall brand strategy.
• Collaborated with cross-functional teams, including creative teams and marketing professionals, to deliver content that supports marketing and brand objectives.

Bloomington, Indiana Area

• Developed and presented course content on media production and social media, engaging with students and fostering a deeper understanding of consumer behavior and media strategy. Roster of courses: Video Production.
• Designed and implemented course assessments, analyzing student progress and delivering feedback to improve their understanding of media metrics and marketing strategies.

Rochester, Michigan

• Managed content development for the textbook Sexual Identities in the Media, ensuring editorial quality and adherence to publisher guidelines.
• Liaised with stakeholders, including authors and editors, to meet project deadlines and ensure accurate and consistent content development.

Doctor Of Philosophy - Phd, Communication And Media Studies

Activities and Societies: Media School Graduate Association - Social ChairCompleted coursework towards a doctorate degree in The Media.

Masters Of Arts In Communication, Communication And Media Studies

Activities and Societies: Cinema Studies Graduate AssistantObtained a Masters degree in the College of Arts and Sciences, with an emphasis.

Bachelor Of Arts (B.A.), Broadcast And Cinematic Arts

Activities and Societies: Film Society - PresidentObtained a bachelor’s degree in Communication and Fine Arts, with a major in Broadcast.