Ashleigh Druce Email & Phone Number

Cape Town, Wc, Za

City Of Cape Town, Western Cape, South Africa

As the Global Senior Performance Marketing Manager for The Moorings and Sunsail under Travelopia, I lead a dynamic team in driving high-impact marketing strategies for luxury yacht and adventure sailing holidays. My role encompasses a broad spectrum of performance marketing activities, targeting high-spending clients over 45 across global markets such as USA, UK, France, Germany, Netherlands, LATAM and South Africa.Key Responsibilities: • Strategic Leadership - Develop and execute comprehensive performance marketing strategies to maximize customer acquisition, engagement, and retention across various digital channels. • Campaign Management - Oversee the planning, implementation, and optimization of multi-channel marketing campaigns, including paid search, display advertising, social media, and more. • Data-Driven Insights - Utilize advanced analytics and data-driven insights to measure and enhance campaign performance, ensuring continuous improvement and ROI maximization. • Team Collaboration - Work closely with cross-functional teams, including creative, content, marketing managers, SEO, and the web performance teams to ensure cohesive and effective marketing initiatives that align with brand goals and objectives. • Budget Management - Manage and allocate marketing budgets effectively, ensuring optimal use of resources to achieve desired outcomes. • Stakeholder Engagement - Engage with key stakeholders to communicate campaign performance, insights, and strategic recommendations, fostering a collaborative approach to achieving business goals. • Innovation and Trends - Stay abreast of industry trends, emerging technologies, and best practices in performance marketing, implementing innovative solutions to stay ahead of the competition.

Cape Town, Western Cape, South Africa

As the Global Paid and Organic Search Manager for the Yachts division of Travelopia, covering The Moorings and Sunsail, I was responsible for leading and overseeing all paid search and search engine optimization efforts across multiple international markets, including the US, UK, France, Germany, Australia, South Africa, and the Netherlands.Key Responsibilities: • Strategic Oversight - Developed and implemented comprehensive paid search and SEO strategies to enhance online visibility, drive traffic, and increase conversions across multiple regions. • Team Leadership - Led and managed a diverse team of paid search and SEO specialists, fostering a collaborative and high-performance environment. • Campaign Management - Oversaw the creation, execution, and optimization of paid search campaigns on platforms such as Google Ads and Bing Ads, ensuring alignment with overall marketing goals. • SEO Optimization - Directed on-page and off-page SEO efforts, including keyword research, content optimization, link-building, and technical SEO, to improve organic search rankings and site performance. • Performance Analysis - Utilized advanced analytics tools to monitor and analyze campaign performance, providing actionable insights and recommendations to enhance effectiveness and ROI. • Cross-Functional Collaboration - Worked closely with content, creative, market managers, sales and web performance teams to ensure seamless integration and execution of search strategies. • Budget Management - Managed substantial budgets across paid search and SEO channels, ensuring efficient allocation of resources to maximize return on investment. • Market Expansion - Developed tailored search strategies for each market, taking into account regional nuances and consumer behavior to drive localized growth.

Cape Town, Western Cape, South Africa

I am the Global Paid Search Manager for the Yachts division of Travelopia - The Moorings and Sunsail - looking after all our paid search strategies, optimizations and implementations for the US, UK, France, Germany, Australia, South Africa, and the Netherlands.

Worldwide

Freelance SEO, PPC, Content and Performance Marketer for mulitple brands in South Africa, UK, DE, Africa and more.

United States

Started as Jr. Internet Marketer in March 2021 and since been promoted to Internet Marketing Specialist. I work in SEO, Technical SEO, Local SEO and PPC.- Optimize client website for search engines (on-page SEO) - managing a large amount of strategic accounts as an SEO, PPC & Local SEO Strategist.- Develop SEO content and blog strategy for our copywriting team to create- Create digital marketing campaign reports- Analyze competitors’ websites and online marketing initiatives- Manage and create client SEO, PPC & Social campaigns- Correct technical issues on the backend of websites- Optimize web content for keywords related to customer products and services- Perform A/B, website usability, and website conversion rate testing- Drive client success on the web- Optimize for Local SEO in global markets- Onboard clients with a full scale initial process of keyword research, website analysis & more- Perform technical audits- Stay up to date with current trends, google algorithms & more

Durban Area, South Africa

- Manage a large number of portfolios in Southern Africa regions; maintain these relationships by proactively visiting partners and having performance reviews. - Analyze portfolios; identifying opportunities and industry trends in the market to offer business advice to partners. - Prioritize workload and efficiently manage time- Reach high performance targets and KPIS. - Deliver on SLA.- Strong, engaging communication skills to identify and prioritize partner needs to align with our own in a very competitive industry. - Strong decision-making skills that are both analytical and accurate.- Booking.com is a very data driven company and therefore we work with and analyze data constantly covering a few topics like revenue management, rate strategies and business goals.- Management and running of webinars and events which also involve public speaking. - Also have the role of the area communication ambassador- Live the brand and company culture that booking.com highly believes in.

Ballito, Kwazulu-Natal, South Africa

- Ran a luxury holiday accommodation agency -Took on all marketing functions of the agency

Durban Area, South Africa

Ballito

Ballito

Travel Itinerary Travel exposQuotes for flights, accommodation, tours

Ballito

Certificate, Crime Scene Investigation

Preliminary Investigator

Certification, Social Media Management

Certification, Social Media Management

Certificate, Social Media Management

Certificate, Accounting Technology/Technician And Bookkeeping, 82%

Diploma, Event Management

Certificate 2, Tourism And Travel Services Marketing Operations

Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Entrepreneurship programme for business 2018