Parker Laboratories is a leading global medical products company that develops, manufactures and sells ultrasound and electromedical contact media, as well as leading lines of institutional cleaners and disinfectants. We are focused on consistently providing products that meet or exceed industry standards and customer expectations. We create customer confidence through prompt, efficient service and provide effective solutions to our customers'​ unique needs.

Nanosonics, the manufacturer of the trophon high level disinfection system for ultrasounds probes improves the safety of patients, clinics, their staff and the environment by transforming the way infection prevention practices are understood and conducted, and introducing innovative technologies that deliver improved standards of care.

P & L responsibility for strategic planning, development, key growth sales strategies and successful execution to achieve financial targets. Lead internal sales and marketing team as well as an external sales team of 51 independent reps and global distribution across two product lines. Develop, nurture and maintain relationships with key customers, professionals, and internal/external partners to optimize customer expertise and collaboration capabilities. Recruit, hire, and develop talent to maximize the team's success.

Responsible for creating, directing and leading the development and execution of the United States and International Sales & Marketing strategies for our Cardiovascular and Ophthalmology product divisions. Accountable for the overall sales and business performance to maintain and further strengthen the market leadership. Provides direction and strategic leadership to the Business Units, Sales and Marketing teams. Creates, organizes, develops and maintains a national sales program capable of achieving the company’s sales objectives. Brand management responsibilities include involvement in new product development, with the focus on the execution of brand strategy, marketing plans and promotional programs.

•Create sales strategy and execute against that to meet revenue and investment goals•Cultivate and close business opportunities within the healthcare environment•Identify all key decision makers and develop deep relationships in multiple business units within the health care industry•Promote the company brand and corporate strategy through networking, vendor relationships, partners and OEMS, and associations•Develop new relationships across the healthcare industry in order to identify and generate new revenue streams•Work with the sales teams to identify, validate and close locations for deals within the health care vertical•Incubate new business models and opportunities within the health care segment•Report on budget, performance metrics, and goals monthly•Deep understanding of the healthcare industry drivers, restraints and overall healthcare landscape•Establish and maintain relationships with doctors, hospitals and other referral sources in the medical community•Meet or exceed monthly sales quota and manage P&L•Continually educate clients•Market Ophthalmology product line to new prospects

•Attain territory sales goals utilizing excellent sales skills, territory management skills and customer relationships •Inservice appropriate personnel in hospitals and outpatient departments to educate end users on the clinical benefits of Quest products •Deliver sales presentations to key customers and customer groups •Generate use of products by utilizing customer champions and by educating customers with provided sales collateral•Penetrate target accounts and devote adequate sales time to each product •Create and execute innovative marketing plans for the company’s product lines•Define market opportunities in support of new product development efforts•Build relationships with key customers to understand customer needs and identify opportunities•Promote awareness at conferences, events and educational seminars with clear and measurable objectives to drive revenue and support the brand•Oversee lead acquisition process and associated metrics•Develop promotional content and creatively utilize effective digital •Collaborate with internal customers to identify target audiences, positioning and value•Ensure brand and style consistency is adhered to across all communications channels•Conduct market research, including identifying competitive events and expanding prospect lists•Participate in the business planning process of each product line and maintain the annual marketing budgets•Work directly with division sales to ensure properly focused marketing initiatives•Lead and establish accountability for the marketing team in their daily roles to fulfill obligations•Manage and oversee company trade shows, advertising, marketing, and publications•Analyze the competitive landscape, customer and market requirements and trends and product/service capabilities•Manage internal and external resources to meet marketing project schedule and budget objectives

•Manage company trade shows, mailings, and lead process program•Manage advertising, marketing, and publications for promotional events and other programs•Participates in the strategic planning process related to marketing for assigned product lines•Coordinates the procurement and management of graphic design, printing, and other marketing services•Review and sign off on marketing material, advertisements and any promotional materials•Develops cost effective marketing communications including promotional materials and advertising•Supervises internal and external resources to meeting marketing project schedule and budget objectives•Maintain product knowledge and current knowledge of competitive product offerings and pricing trends •Develops and maintains positive working relationships with external media organizations•Website content development and administration•Occasional travel to manage on-site activities at trade-shows•Create and implement marketing materials•Handles the MPS product line sales target and provides customers with pricing quotations and agreements•Prepare and maintain project documentation •Work as a liaison between multiple departments, internal clients and team members to ensure that projects are managed efficiently and goals are met•Maintain existing accounts

Marketed products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse customers and projects. Selected Accomplishments: Supported sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests Coordinated and managed 35-40 meetings and trade shows per year by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists Accomplished organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments