Ashleigh Roussel Email & Phone Number

Mandeville, La, Us

Mandeville, La, Us

● Lead a remote agile team of five designers from different disciplines, designing a B2B mobile responsive website with a logged-in experience, using features and functionalities based on selected user stories and client requirements.● Develop high-fidelity UI mockups for a desktop website, leveraging industry-standard design tools like Figma to craft precise, visually appealing representations, ensuring alignment with user needs and design guidelines.● Utilize the client's branding guide to ensure the website's visual design aligns with the brand's identity, including color schemes, typography, and other brand elements, maintaining consistency and a cohesive brand experience for users.● Develop wireframes to map out the layout and structure of the website, considering user flows and key interactions to optimize navigation pathways, streamline user journeys, enhance overall usability, and ensure visual clarity.● Collaborate closely and proactively with the development team throughout the design process to ensure a smooth handoff of assets and specifications, enabling the accurate and efficient implementation of the final UI design.● Manage stakeholder relationships, ensuring clear communication to align project goals, timelines, and deliverables, and proactively address concerns or feedback to maintain positive relationships throughout the project lifecycle.

● Collaborate with senior designers to conceptualize and execute design projects, contributing to innovative ideas and creative solutions to enhance the visual impact and effectiveness of the final deliverables.● Assist in the development of visual assets for print and digital media, adhering to brand guidelines and project specifications, while using typography, layout composition, and color theory to create impactful and cohesive designs.● Participate in team meetings and brainstorming sessions, actively contribute to the design process, and support achieving project objectives by providing ideas and solutions to design problems.● Collaborate cross-departmentally with marketing and sales teams to understand project requirements, ensuring that designs meet both business standards and specific organizational needs.

● Lead of a cross-functional remote agile team of five designers, designing new pages and features for Irule Kids TV, a SaaS web application ensuring alignment with project goals, resulting in a cohesive and engaging user experience.● Design wireframes, prototypes, and user interface designs to enhance the sign-up and subscription process, focusing on intuitive interfaces, and ease of use in efforts to increase subscriptions by improving the user experience.● Enhance user interface design by closely collaborating with a diverse cross-functional team to conduct comprehensive user research, resulting in the creation of intuitive and visually appealing interfaces.● Redesign user flows and interfaces, with a specific focus on optimizing navigation and enhancing user freedom resulting in significant visual accessibility improvements, ensuring a more intuitive and inclusive user experience.● Articulate redesign rationale to clients, highlighting intended improvements in user experience, visual appeal, and brand alignment, and provide documentation for developer handoff, ensuring accurate backend design execution.● Create a comprehensive design system and style guide, ensuring consistency and scalability across the product, while reducing design and development time for future features and updates.

● Collaborate on a cross-functional remote agile team, redesigning screens and designing additional features for the Playard B2C mobile application to create intuitive and visually appealing interfaces.● Conduct competitor research to inform design decisions, resulting in enhancements to Playard features and UI aesthetics through the recreation of High-Fidelity screens.● Redesign user flows and interfaces, leveraging navigation, user freedom, and significant visual accessibility improvements while demonstrating strong collaboration skills and effectively communicating design concepts.● Implement accessibility best practices to enhance the user experience and ensure compliance, resulting in an inclusive design that accommodates users with diverse needs.● Establish and maintain a comprehensive design system and style guide, ensuring consistency and scalability across the application, while also providing design assets and guidelines for future development and updates.● Develop detailed wireframes and user interface designs aimed at optimizing the user booking experience and payment process, in efforts to lead to a measurable increase in bookings.

Covington, Louisiana, United States

● Design engaging visual content, including logos, marketing materials, and social media graphics, to effectively communicate client messages and brand identity using wireframing and Visual Design principles.● Utilize Adobe Creative Suite to develop innovative design solutions, staying current with industry trends and best practices to continually enhance skills and deliver high-quality work.● Develop user-centric interfaces and intuitive user experiences by conducting user research, designing information architecture, and visual design.

Covington, Louisiana, United States

● Assist in the design and production of signage projects and collaborate closely with senior designers and project managers to ensure accurate interpretation of client requirements and timely delivery of high-quality solutions.● Support the production process by preparing design files and conducting quality checks to ensure the accurate execution and timely delivery of signage projects.● Contribute creative ideas and solutions to enhance the visual impact and effectiveness of signage designs, while adhering to brand guidelines and industry standards.