• Led a range of public relations and digital marketing duties, including media relations, copywriting, social strategy, account management, and new hire training• In fewer than four years, grew client's Instagram presence from 1,100 to 17,000 followers and Facebook presence from 2,600 to 5,000 followers• Secured media coverage in many of the industry's biggest outlets, including Outside, Backpacker, Climbing, NPR, Forbes, BuzzFeed, MSN, and Yahoo! News• Spearheaded work with nonprofits in the environmental and outdoor space. Worked with Asheville Humane Society, the French Broad River Partnership and Let Me Run.

• In addition to individual account work, oversaw strategy for all of our clients' social accounts, ensuring best practices were followed, brand voice maintained and social goals exceeded • Standardized client social calendars, reinvented client social reporting, and helped overhaul agency’s blog strategy with an increased focus on SEO• Led agency in biweekly social media training sessions, including setting guidelines for COVID-19 messaging, diversity standards, and accessibility standards• Spearheaded social media strategy for the Blue Ridge Parkway Foundation’s Trails & Views Forever Fund and oversaw media relations campaign for the San Juan Mountains Association

• Led a range of public relations and digital marketing duties, including media relations, copywriting, social strategy, blog strategy, email marketing, and crafting press releases• Oversaw media relations campaigns for the Nantahala-Pisgah Forest Partnership and MountainTrue

• Assisted with a range of public relations and digital marketing duties, including media relations, copywriting, social posting, blog writing, and crafting press releases• Spearheaded social media strategy for Friends of the Smokies’ personalized license plate campaign and oversaw media relations campaign for I Heart Pisgah

• Wrote weekly and monthly newsletters• Developed press releases and publicity materials• Maintained website and social media accounts• Interpreted social media analytics and created social media strategy

• As editor, planned and edited all campus content and managed all campus reporters. Led campus desk to “Best Desk,” “Best on Deadline,” and “Best on Web” designations.• As reporter, pitched and wrote three-five stories a week. Covered fossil fuel divestment campaign, University President’s Climate Commitment, and other campus sustainability stories.

Covered breaking financial news for Dow Jones Newswires during 7 a.m. London Stock Exchange opening

Facilitated environmental and nature programs—including wildlife, gardening, wetland, pond and creek study programs—for Girl Scouts and school groups at Camp Ken-Jockety.