Roles and Responsibilities include but are not limited to:-The management of all the social media accounts and engagement of the accounts under the brand- Content creation for all social media accounts across five platforms -Hosting the “Entertainment Pon Di Corner” Show segment-Analysis of analytic data and MOM reporting of account performances -Implementation of social media marketing strategies and long-term & seasonal social media campaigns -Live coverage for activations, events and outside broadcasts and the post-event content curation-Enabling virtual streams via third party streaming softwares such as Restream and OB Studios-Centralizing brand identity through comprehensive designing

Serving as an student ambassador and liason officer for the Office of Placement & Career Services and the University of the West Indies MonaI am also, under the same committee the Publications Commitee Chairperson & Public Relations Officer; responsible for the content creation and page management of the Peer Career Advisory body's instagram page @uwi_pca

-Responsible for managing all social media platforms for the festival (namely Instagram, Facebook, Youtube, Twitter, Threads, Tiktok).-Managing the team production/media team on the ground at the event to efficiently manage and capture content and deliver updates of the show via social media-Curating, conceptualizing & managing content creation processes for social media.-Interacting and building engagements with users/patrons via varying platforms-Analyzing insights and optimizing's engagement across platforms both organically and through the use of sponsored ads.-Utilizing copywriting skills for caption & content creation.

-Assisted the department with administrative duties-Provided creative content in the form of video vlogs & boomerangs from trade promotions (some of which were posted on Supreme Ventures Ltd.'s official instagram page)-Provided strategies for how to approach capturing millenials with the gaming services-Undertook digital marketing course recommended throught the program