-Create digital campaignw to promote new service offerings resulting in a 45% revenue increase over a 6 month period. -Build out A/B testing environments to improve campaign performance across digital channels.-Created a series of promotional events (community workshops and in-person teaching) which increased acquisition by 15%.-Implement organic initiatives across CRM, social media, promotional events and editorial content to acquire clients, build brand awareness and drive online traffic. -Develop strategic partnerships with medical institutions and professionals resulting in a 10% revenue increase.

-Research trends and write targeted content that aligns to the magazine's key demographics.-Create and pitch article concepts that appeal to a diverse, global readership.-Developed a cross-channel promotion strategy to maximize content reach.

-Developed client retention strategy that included targeted, multi-touch CRM campaigns, promotional 'mailers,' and partnerships with other medical services.-Oversaw the clinic's website re-design, managing the product development process alongside an outsourced UX team.-Used web-based analytics data to develop targeted, promotional sales campaigns to attract new business.-Instituted new technologies including a paperless EHR system to optimize internal efficiencies and automate marketing tasks.

-Collaborated with tech and design partners in development of a mobile app from concept to launch.-Created a marketing plan, digital web presence and conversion funnel to maximize app downloads.-Built client base through an organic-led social media strategy, including the creation and optimization of content for platforms like Facebook, Instagram, Twitter, and Pinterest.-Developed 'freemium' content strategy to accelerate growth and capture data for CRM campaigns.-Increased social media engagement and following through on point branding, tone of voice development and valuable user-centric content creation.-Managed daily operation, including customer outreach, upsells, customer care and all aspects of managing a digital business and service offering.