Ashleigh Allen Email & Phone Number

Denver, Co, Us

Setting a new standard in medical care for people living with type 2 diabetes, prediabetes, and obesity.

Austin, Texas, Us

Principal Product Marketing Manager supporting Sana’s mission to deliver better healthcare to small businesses through seamless care experiences and affordable benefits. Responsible for go-to-market campaigns, pre-sale marketing, post-sale engagement, activation, and retention strategies through various touchpoints. Serves as the Voice of the Customer (VOC) for all audiences, including health plan members, clients, internal and external sales teams, healthcare providers, etc.Primary Focus2024: Principal PMM for the full Health Plan focused on Sana’s “payvider” transition and patient activation2023: Lead PMM focused on Member Experience and Cost Containment pod projects2022: Senior CPM focused on Access to Care pod projects2021: Customer Product Marketing Manager focused on Partnerships and CustomerSuccess team projectsHighlights—Launched national partnerships with Sword Health (MSK physical therapy), MDSave (procedures), Little Otter and Headspace Care for Teens (children’s mental health), Miga Health (cardiometabolic care and weight loss), Kindbody (fertility care), and more; plus ongoing cross-promotion for a suite of 17+ digital care partnerships—Led Sana Care activation strategies for six states—Created strategies to launch, nurture, or sunset internal programs, including Sana Pay, Sana MD,Access Request, Cost Estimator, annual plan redesign, etc.—Managed annual Voice of the Customer surveys for members, clients, and provider audiences—Implemented and scaled Sana’s first HIPAA-compliant SMS platform—Partnered with the Health Plan’s Medical Director on cost-containment strategies

Dallas, Texas, Us

Marketing Communications Manager supporting the rebranding and integration of two regional health plans into Baylor Scott & White Health Plan (BSWHP) while managing internal and external communications related to the onset of the COVID-19 public health emergency. Created email campaigns, website and portal communications, print, social media, and webinars for an audience that included 450,000+ health plan members, including commercial groups, government programs (ACA, Medicaid, and Medicare), clients, agents, and brokers, plus 870+ health plan employees. Highlights—Rebrand and integration strategies for First Care Health Plans (West Texas) and Scott and White Health Plan (Central and North Texas), now operating as Baylor Scott & White Health Plan —Product launches for Expecting the Best Maternity Case Management and MyBSWHealth Member Portal—Various campaign launches for new Medicaid programs, Open Enrollment (AEP), seasonal vaccinations, wellness initiatives, etc.—Weekly Focus4ward email newsletter for 870 health plan employees—COVID-19 response communications

San Francisco, Ca, Us

Marketing Generalist and Foundation Lead supporting corporate sponsorships, national rebranding efforts, and marketing team operations for a national MPLI carrier.Highlights—Managed corporate sponsorships program, partnership contract negotiation, and associated national and state-specific ad placements—Established NORCAL Group Foundation. Involved in all aspects of program development, implementation, launch, and bi-annual grant cycle operations—Project management for NORCAL Group rebrand, incorporating 5 regional carriers into one brand voice, facilitating compliance, legal, and executive team approvals, creative team processing, implementation, and distribution—Responsible for 3.5-7 million dollar budgets, including monthly reconciliations, quarterly variance reports, and annual planning

Eden Prairie , Mn, Us

Provider Marketing and Business Development for Wellmed Medical Management, a division of Optum, supporting market growth and patient retention.Highlights—Managed local provider marketing, provider relations, and broker relations efforts to meet growth goals for 13 WellMed-owned clinics while also monitoring growth and retention for 65+ contracted providers in Travis, Williamson, and Hays counties—Increased the market’s referral sources (agents, brokers, community leaders) by 272% in my first year while leading AEP kickoff events, co-branded broker sales opportunities, provider meet & greets, and more—Created and launched a multi-state ‘Train the Trainer’ program for CMS compliance within medical offices in Texas and Florida markets

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