Campaign Management-Manages all aspects of integrated marketing campaigns, from developing strategy, driving implementation, and evaluating impact while ensuring overall business goals, timelines, and budgets are met.-Gathers background information, program offers, creative input, and other insights from key stakeholders in order to define top-level campaigns and assemble required campaign components.-Directs projects by making key decisions and utilizes effective, highly organized methods of planning to discover process improvements and ensure on-time deliverables.Team Management-Manages a skilled team of marketing professionals through mentorship and project management of the overall workload of the entire team.-Maximizes the effectiveness of the content and campaigns created by the team by leading collaboratively and fostering a productive and creative environment.-Creates a safe and welcoming workplace in which employees feel empowered to thrive and grow, and to make independent decisions in their area of specialty.Relationship Management-Collaborates with executive leadership, directors, and operational managers to evaluate and advise on initiatives that capitalize on market opportunities.-Develops relationships with key business partners, including equipment manufacturers, to understand their unique business goals and opportunities for partnership and growth.

In my role, I am passionate about leading and developing the talented group of employees I get to work with every day! Responsible for aligning the Marketing department’s efforts with overall company objectives in order to increase sales and profitability across all business segments. Works closely with operational managers and directors to allocate and prioritize marketing resources for the greatest business impact. Manages the definition and development of high frequency, targeted, and integrated marketing campaigns and leads a team of staff that support the critical components of campaigns and projects. Manages a highly skilled team of marketing professionals and overall work load of the entire Marketing team.

Responsible for increasing Titan Machinery’s sales and profitability across every business area by continually improving campaign capacity and creativity to generate demand. This includes managing the definition and development of higher frequency, better targeted, and increasingly integrated marketing campaigns focused on specific customer segments and sales goals. Identifies campaign opportunities, provides creative input and content creation, chooses marketing tactics, creates timelines, gathers information/input from key stakeholders, allocates resources, sees that timelines are met, and measures results during and after execution to improve campaign performance. Works closely with the Marketing Team and Operational Managers and Directors to continually prioritize efforts to achieve the greatest business impact.-Manage all aspects of integrated Marketing campaigns to grow the brand and demand-Collaborate with Operational Managers and Directors, Marketing Team, and Reporting and Analytics team to evaluate market opportunity-Gather background information, program offers, creative input and other insights from key stakeholders-Define top-level campaigns and assemble required campaign components-Establish the detailed programs and tactics required to generate campaign results-Facilitate the execution of campaigns in accordance with campaign requirements-Measure and improve the performance of each campaign-Document and share process improvements for future campaigns-Ensure overall business goals, timelines and budgets are met-Develop creative and compelling content that improves customer engagement and conversion rates-Enhance and promote overall Titan brand messaging and look and feel, along with specific business area themes and messaging-Work collaboratively with the Marketing Team in a productive and creative environment to maximize the impact and effectiveness of the content and campaigns created, including managing two remote team members

-Concepts, writes and executes communications for channels including email, website, social media, collateral and media. Ensures copy is on-brand, accurate and without errors.-Plans, manages and executes marketing and communication projects by prioritizing organization and collaboration.-Oversees public relations as primary media contact; submits press releases, pitches stories, organizes press conferences and coordinates media requests.-Engages with community organizations by learning and telling their story through a variety of communication channels.-Researches and creates educational content for customers. Engages with vendors to provide additional financial education such as interactive lessons, sponsored content and educational videos.-Monitors and enhances customer experience through customer feedback, focus groups, surveys and journey mapping.

Coordinated all aspects of marketing including campaigns and communication efforts, both internal and external. In addition, oversaw marketing accounts payable, media buying, website management, social media and project management system.-Planned and executed a marketing campaign for the launch of a new presence and branch in Bismarck.-Created and delivered the first ever Annual Report.-Developed and launched an internal ‘State of the Bank’ video and companywide newsletter.-Created annual marketing strategic plan and budget.-Coordinated the communication of the EMV chip card rollout to customers and employees.-Managed the transition of two websites, including performing a content audit.-Created and managed the marketing internship program, including supervising interns.-Organized efforts for applications and capitalization on community awards.

Assisted upper management with marketing efforts and the formation of an internal marketing department. In addition, served as the main point of contact for external marketing agency, coordinated local events and managed the stationery ordering process.-Centralized bank wide stationery ordering, saving the company thousands of dollars as a result of bulk order discounts and decreased incorrect orders.-Launched and built upon the Bank’s social media presence. Increased Facebook likes to 5,360 and LinkedIn followers to 879 using a variety of tactics including paid advertising campaigns and strategic content calendars.-Coordinated the communication of the mobile check deposit and tablet app rollout to customers and employees.-Implemented a new account process for onboarding customers.-Enhanced public relations efforts through coordinating the press of noteworthy events, including community partnerships, new branches and new employees.

Opened new accounts (checking, savings, CDs, HSAs, money markets and more).Assisted customers with account questions and transactions, along with other teller line duties.-Completed new accounts training after six months of employment.-Earned Customer Service Representative title.-Promoted from Teller I to Teller II after seven months of employment.-Earned an award for 'Highest Number of Teller Transactions (Part-Time) in 2012 Third Quarter'.-Promoted to Personal Banker II after ten months of employment.-Promoted to Marketing Assistant in February of 2013.

Specialized in Internal Communication.-Updated Intranet daily by compiling and composing news articles and photos.-Created internal newsletters by compiling information from staff, interviewing and writing articles.-Assisted co-workers through writing press releases, helping on projects and brainstorming.

Developed annual marketing calendar.Carried out marketing objectives through creating materials.Managed a network of 12 credit union representatives within the schools.Opened new accounts; assisted members with account questions and transactions.Additionally employed here from June - August 2011.Left employment from January - May 2011 for an internship.