Ashleigh Barlow Email & Phone Number

Los Angeles, CA, US

Vernon Hills, US

Emeryville, CA, US

• Led overall eCommerce strategy development and execution for Stripes (Naomi Watt’s wellness brand) improving user experience to increase conversion rate, decrease bounce rate and drive overall customer acquisition and.
• Oversaw Sephora.com and Amazon DTC implementation and launch.
• Implemented retention marketing strategy to grow overall LTV and deliver 30% of monthly revenue from email and SMS.
• Enhanced direct-to-consumer UX with targeted messaging and positioning, culminating in a 75% boost in conversion rates post-launch.
• Developed and managed eCommerce P&L to ensure effective allocation of resources to drive ROI.
• Collaborated with cross-functional teams to ensure cohesive planning and execution of branding and promotional support, merchandise assortment, sell-through, product marketing, and inventory levels.

Waltham, MA, US

• Responsible for driving over a $1B in annual revenue
• Lead the B2B and B2C ecommerce strategy and execution for the Thermo Fisher Healthcare Market division
• Closed $75M deficit to exceed eCommerce AOP by.4% in just 6 months
• Increased B2C eCommerce revenue 25% YoY through paid search expansion and entry into dynamic display and paid/organic social
• Developed website and data science retargeting audiences to create personalized customer experiences throughout every stage of the funnel
• Led the implementation of omni-channel marketing by activating the digital marketing channels to ensure the customer was experiencing the same messaging and focus at each engagement

Waltham, MA, US

• Managed the digital strategy and execution for SEM, paid social and SEO programs for the Molecular Biology business unit (BU). Responsible for digital budget management and allocation along with planning and execution.
• Implemented cross BU audience retargeting strategy for SEM that led to 70% increase in CTR and 106% increase in ROAS.
• Launched YouTube advertising as an always on channel for our BU leveraging retargeting and cross-sell audiences garnering increased engaged visits and leads.
• Implemented and lead social selling (LinkedIn Navigator) program for commercial sales team.
• Lead the implementation of Agile methodologies for Molecular Biology team.
• Developed and launched EMEA win-back digital regional campaign that led to re-acquiring 32 lost accounts in one quarter.

• Managed all marketing and communication efforts for Pillow Pets plush toy company including all traditional and digital advertising, social media management, email marketing, pricing, copy writing and PR.
• Developed and executed strategic marketing plan for Pillow Pets re-brand through complete overhaul of product catalog, photo/video shoot, website re-launch, Toy Fair booth redesign, hiring of outside PR firm and.
• Led all aspects of ecommerce website re-launch providing an increase in revenue of nearly 20% and conversion rate by 55% in just 3 months.
• Effectively managed external AdWords agency by decreasing advertising spend by 21% while increasing conversions by 11%.
• Product planning, design, development and packaging contributor. Spearhead the development and planning of all sales materials including annual and seasonal product presentations for major and mid-tier retailers.
• Actively participated in licensing negotiations with key partners such as Disney, Nickelodeon, Universal, Feld, Sesame Street, Hello Kitty and Mattel.

• Reported directly to the CEO, lead marketing strategy and planning, brand and campaign development, product development, project management and business development.
• Head of marketing department for a start-up ecommerce marketplace responsible for customer acquisition and sales growth for both B2B and B2C. Hire and trained cross-functional team (7).
• Created go-to-market strategies to launch paid Saas product and new product features
• Implement and lead all marketing and branding efforts including: content marketing, PR, direct mail, social media, email marketing, SEO, PPC, Shopping Campaigns (PLAs), website optimizations, conversion funnel.
• Designed and implemented new processes and procedures for marketing department streamlining campaign strategy, execution and efficiencies. Implemented marketing platforms to automate and improve processes including.
• Executed social media growth strategy increasing Facebook likes by 40% and Twitter followers by 25% in just one year.

Tempe, AZ, US

• Owned key website purchase and ecommerce pathways throughout Go Daddy corporate site
• Managed all areas of website projects including concept and strategy, creative direction, approvals, development, measurement and analysis.
• Managed optimization projects increasing overall checkout conversion rate by 3.5%.
• Enhanced user experience to increase website conversion, upsells, reduction in abandons, and drove incremental revenue growth.
• Successfully managed multiple projects and several diverse, cross-functional teams.

Santa Ana, CA, US

• Oversaw all media creation and placement for managed markets including television, newspaper, direct mail, telemarketing, website content, email blasts, sales material, outdoor, radio, etc.
• Managed external agencies regarding creative placement and media buys across all mediums.
• Responsible for a $23 million marketing budget and affects on each campuses P&L.
• Forecasted monthly, annually budgeted lead volume and spend by media based on YOY trends
• Oversaw CCi’s internet affiliate program lead volume and ROI.
• Led the development and implementation of training materials and website in support of the “Texting 2.0” initiative, CCi’s customer communication and retention platform.

US

• Managed the daily account activity for homebuilding, Automotive and CPG Clients including: Toll Brothers, Tuttle Click Automotive, Young Nails, Empire Companies, etc
• Provided high-level direct contact with all Clients
• Presented campaign plans to clients for approval or modification
• Supervised the proper delivery of advertising campaigns in accordance with goals and objectives of the client
• Created and managed Clients marketing budget and expenditures
• Generated market analyses for products, industry, market and competition

• Aided clients in understanding e-marketing
• Provided high-level direct contact with all Clients
• Liaison between the Client, the ad agency and our team.
• Coordinated all e-blasts in terms of design, content and distribution
• Managed and Maintained over 200 websites, from start to finish, including: design concept, website development, domain registration, gathering materials, SEO, floorplan rollover options, model photography, monthly.