Ashleigh Bilodeaux's Location
San Francisco, California, United States, United States
Ashleigh Bilodeaux's Contact Details
Ashleigh Bilodeaux work email
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About Ashleigh Bilodeaux
Experienced marketing leader with a passion for driving growth through innovative strategies and team empowerment. I have a proven ability to design and execute integrated campaigns that translate complex business objectives into actionable marketing initiatives, delivering measurable revenue impact.I thrive on collaborating with global stakeholders to craft customer-first strategies that align with business goals and regional priorities. My leadership style is centered on fostering teamwork, collaboration, and professional growth within high-performing teams in fast-paced environments.Data-driven and results-focused, I leverage analytics to inform decisions, optimize processes, and scale marketing efforts effectively. Whether developing demand generation programs, streamlining marketing operations, or driving cross-functional alignment, I am dedicated to achieving outcomes that elevate both the customer experience and business success.
Ashleigh Bilodeaux Work Experience Details
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Gtm Ai EnginnerZoomSan Francisco, Ca, Us -
Director Of Demand GenerationHealthjoy Mar 2023 - PresentChicago, Il, UsLeading the Demand Generation team in developing and executing a comprehensive marketing strategy aligned with business objectives, driving measurable growth in pipeline and revenue. -
MemberMarketing Ai Institute Dec 2023 - PresentCleveland, Ohio, UsAI is forecasted to have trillions of dollars in annual impact, yet many marketers struggle to understand what it is and how to apply it to their marketing programs. The Marketing AI Institute is a media, event, and online education company making AI approachable and accessible to marketing and business leaders around the world. -
MemberRevenue Marketing Alliance Jul 2023 - PresentSan Francisco, UsThe Revenue Marketing Alliance brings together marketing and sales to eradicate silos that commonly exist between the two in a traditional marketing model.I am an active member of a community of marketing teams obsessed with driving revenue. I collaborate and connect with fellow marketers worldwide specializing in ABM, demand-gen, events, field, and growth. -
Co-Founder/ OwnerOver Yonder Brewing Co. Jan 2018 - PresentGolden, Colorado, UsThis is a passion project I started with my brother, Jason Bilodeaux, and his wife Jessica Bilodeaux. We at Over Yonder Brewing Company produce high-quality, unique, rotating craft beer that pleases all palates and delivers them in an inviting, refreshing, laid-back atmosphere. -
Senior Director Demand Generation / MarketingHologram Inc. Mar 2022 - Mar 2023Chicago, Illinois, UsHologram is a global trusted partner for connecting and monitoring IoT devices, anywhere in the world. Enabling IoT devices to easily and reliably connect to over 500 carriers in 200+ countries. As the Senior Director of Demand Generation and Marketing, I lead our marketing team by driving a high-velocity growth marketing function.• Lead Marketing team to drive revenue growth from $5M to $13M in ARR from marketed sourced leads and opportunities within 6 months of being hired.• Reduced marketing spend by 73% while increasing overall qualified pipeline by 53% and deals signed by 15% in less than 12 months.• Established Marketing to BDR process resulting in 95% of MSAs signed from BDR-assisted leads sourced from Marketing.• Developed marketing goals, dashboards, and reoccurring meetings based on funnel KPIs (Leads, MQLs, SQLs, SOQ, Pipeline, and Closed Won Deals) -
Big Data Advisory Board MemberSan Francisco State University Jun 2020 - 2023San Francisco, Ca, UsAttended advisory board meetings quarterly and contributed to discussions and deliberation of the Big Data academic program. -
Vice President Of GrowthOff The Grid Sep 2019 - Mar 2022UsOff the Grid is an event, catering, and technology company that strives to change the way companies, venues, and individuals experience food through its network of small food businesses. As VP of Growth, I looked for creative ways to drive customer conversion, adoption, and expansion through scaled, product-led channels. • Led the growth team to achieve $60M in ARR through the launch of a new product line by implementing an integrated marketing strategy that included account-based marketing, demand generation, content marketing, product marketing, digital marketing, events (online and offline) and PR. • Lead with data-first approach; own all things demand-related including engagement data within target accounts, lead source, channel, and campaign attribution. Reported on demand funnel with KPIs including Leads, MQLs, SQLs, SQOs, Pipeline and Closed Won Deals.• Oversaw all aspects of campaign development including copywriting (landing page copy & emails), design (graphics & templates) and A/B testing to ensure maximum ROI on every dollar spent.• Collaborated with sales teams across multiple business units to identify key growth opportunities within their accounts and developed go-to-market plans for each opportunity based on available resources and timelines. -
Director Of Demand GenerationRainforest Qa Sep 2018 - Jun 2019San Francisco, California, UsBuilt and led marketing and demand generation for the cloud-based/ SaaS QA testing software.• Developed and managed demand generation activities through integrated account-based marketing, and multi-channel, campaign strategies resulting in scalable framework and reducing time-to-market.• Built and led an experienced team of 15+ demand marketers across digital, web, event, customer advocacy, and integrated campaign functions to generate awareness and pipeline across 3 GTM segments, resulting in a 45% YoY increase in pipeline growth.• Orchestrated sales and marketing alignment through sales enablement to ensure program success. -
Co-Founder/ OwnerBrewtv Oct 2015 - Jan 2019Passion project inspired by my work in media and film as a professional marketer. BrewTV captured the stories of the most innovative breweries, beer lovers, and enthusiasts worldwide. Inspired by the ever-changing evolution of beer, our coverage focuses on a deep dive into the history and future of beer.As Co-Founder and Owner of BrewTV., I assisted in operating our business handling numerous responsibilities such as creating business plans, financing, hiring staff, reviewing sales, developing editorial programing, marketing strategies, overseeing daily activities, and identifying business opportunities. -
Director Of Demand GenerationWebgility, Inc. Oct 2017 - Jul 2018Scottsdale, Arizona, UsLed Demand Generation (digital, web, integrated campaigns, content, marketing operations, field marketing, and events) and sales development efforts for the leading provider of software for eCommerce.• Built and led an experienced team of 8+ global demand marketers to generate awareness and pipeline across key buyer personas and industries through integrated, multi-channel campaigns across all phases of the buying cycle; drove 70% of pipeline generation through demand generation activities • Managed marketing operations through the management of people and program budget, organizational design, analysis, and reporting on marketing return on investment (ROI).• Led cross-functional Sales and Marketing task force to align on GTM strategies and operational processes and infrastructure. -
Director Of MarketingNasdaq Private Market Nov 2014 - Jun 2017New York, New York, UsBuilt and managed marketing team for Nasdaq Private Market, a Division of Nasdaq, the leading global marketplace for buying and trading securities as the world's first electronic exchange; operating in 25 markets, with 1 clearinghouse, and 5 central securities depositories in the United States and Europe.• Responsible for formulating overall marketing strategies, GTM (including research, launch planning, timelines, communications, training, deliverables + reporting) for new SaaS-based cap table management and tender offer business, a new business line within Nasdaq• Leveraged persona-based product positioning and pricing resulting in 35% of new sales within the first year from product launch, increasing overall sales by 4X in the second year by developing a robust content engine producing over 265 pieces of content yearly. • Worked with Nasdaq corporate marketing and technology to connect internal CRM and Marketo for Nasdaq globally resulting in multi-million dollar gains from insights into marketing ROI and optimization opportunities. -
Global Director Of MarketingHuddle Apr 2010 - Oct 2014Nottingham, Gb• Led global marketing efforts for a leading cloud-based collaboration software, driving 60% of pipeline generation and contributing to company growth from $1M to $80M in annual revenue.• Managed a $2M+ program budget, team design, and analysis to optimize marketing ROI.• Spearheaded account-based marketing strategy, resulting in $250M in pipeline from key strategic accounts. -
Marketing ConsultantAmb Consulting Jul 2008 - Jul 2013• Developed account-based marketing strategies for B2B and B2C clients in SaaS and technology industries.• Implemented demand generation frameworks to increase client sales and profits.• Executed SEO/SEM, social media marketing, and ad-buying strategies to enhance client visibility and engagement.
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Director Of Online MarketingOceanside Ten Management Llc Jan 2009 - Apr 2010• Managed online marketing and marketing automation technology for five internal websites.• Oversaw affiliate marketing, display media, email marketing, SEM, SEO, and PPC strategies.• Successfully managed the marketing P&L to drive revenue growth and ROI.
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Affiliate Marketing ManagerThe Parent Company Jul 2008 - Jan 2009• Identified and recruited new affiliates to increase distribution for The Parent Company.• Collaborated with internal marketing and product teams to develop and implement affiliate marketing strategies.• Managed affiliate marketing, comparison shopping engine feeds, and SEM for web properties like eToys.com and Toys.com.
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Marketing ManagerServicemagic Inc. (Homeadvisor) Oct 2003 - Jul 2008• Managed all online marketing initiatives for 2 internal websites, resulting in 85% of leads from marketing channels.• Developed a successful digital marketing playbook leading to a company IPO.• Analyzed data to drive acquisition, and increase sales, and website conversion rates.
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Cad DesignerStarsys Research Dec 2001 - May 2002Solid Works and CAD Designer for space systems at Starsys Research in Boulder, CO. -
Cad DesignerRocky Mountain Prestress May 2000 - May 2001CAD Designer for prestressed concrete bridges and buildings.
Ashleigh Bilodeaux Education Details
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Metropolitan State University Of DenverFinance -
San Francisco State UniversityBig Data
Frequently Asked Questions about Ashleigh Bilodeaux
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Ashleigh Bilodeaux's current role is GTM AI Enginner.
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What schools did Ashleigh Bilodeaux attend?
Ashleigh Bilodeaux attended Metropolitan State University Of Denver, San Francisco State University.
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