Ashleigh Cotterill Email & Phone Number

Johor Bahru, My

Malaysia

Working on Tea bird Tea and Balcony Bloomer as Managing Director has really expanded my scope and hunger to keep growing and learning more. As we expand the challenges expand on a daily basis and we are now entering new markets in the US, Europe and Asia...Strength’s1. Establishing strong working relationships with key partners & agreeing brand activation strategies with both operational teams, in-store management and head office. 2. Planning and implementing sales strategies with partners.3. Managing business partner buy in to agree space, investing the right marketing talent & marketing tools in market – forecast marketing spend required for implementation to succeed.4. Manage and maintain stakeholders to ensure hand held buy in throughout projects and campaign deliveries.5. Managing range roll out is implemented consistently across the Region6. Ensure all promotions are sold in and supported by partners regionally to maximise our sales impact.7. Analyse and evaluate performance of new products in market and reverse engineer new products off the back of consumer feedback to grow sales.8. Culturally sensitive and skilled at creating targeted products for Malaysia’s many holiday periods.9. Highly skilled at identifying new and consistent trends/needs/priorities in the Malaysian and Global markets. 10. Digital alchemist with full understanding of end to end online process and marketing across digital platforms.11. Brand builder and owner.12. #Hustler to get things done in challenging circumstances.13. Commercially astute and talented.14. Although I like to lead I am also skilled at building strong inter-team and partner relationships which ultimately ensure the job gets delivered at the end of the day.15. Highly passionate about my work and enjoy leading and breaking new ground with products, people and process. There is always a solution and an alternative way to get things done when you understand how to work collaboratively.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Fugee is a non-profit which champions equality and access by and with refugees where each person has the right to build a meaningful life. We do this through advocacy, and education and entrepreneurship programmes.A world in which every individual has the right to quality education and job opportunities to participate in and contribute to all facets of life.We envision expanding our scope of resources and goals to make sure every person goes to school, gets the training and is granted access to any industry they seek a career in.

Malaysia

A strategy consulting and branding agency rooted in art, design and commercial cut through expertise to drive unique branding experiences for customers delivering product excellence.

Gold Coast, Queensland

1MUM - Simple advice for smart people.www.1mum.com.auhttp://money-smart-not-money-short.blogspot.com.au/http://didyoujustsayjalapeno.tumblr.com/http://pinterest.com/love1mum/http://1mum.tumblr.com/https://twitter.com/LOVE1MUM1MUM - Simple Advice for Smart People is what 1MUM has to offer. We focus on Money, Health and Lifestyle pulling together as much useful information as we can find to help you make the right money, health and lifestyle choices for you and your family.1MUM has grown to 8k monthly visitors, 40k FB fans and over 12k Twitter followers in just 10 months. We have recently appointed two new business directors and completed a redesign of the site and our logo. 1MUM is privately funded and marketed and aims to be the No 1 destination for simple advice for smart people in Australia on Money, Health and Lifestyle advice. 1MUM - Simple advice for Smart People

I am responsible for the FOXTEL acquisition targets, media campaigns, agency liaison, and ongoing optimisation of the website. I am also currently leading a project team for specific site development which will involve extensive UI involvement, multiple stakeholders. Key to this project will be the collaboration between teams who sit in Sydney and Melbourne.Overview• Digital Strategy: Development of digital strategy including ecommerce, digital marketing, mobile marketing & strategy, website strategy & development, and social networking.• Content development for acquisition and sustainable site build to continually enhance site and customer centric approach.• Support of Brand development, web site traffic growth, web site UI for ecommerce and media budget management to optimize revenue. Ongoing development of acquisition and brand strategies and statistic analysis systems.• Digital Campaigns: Management & oversee execution of digital marketing campaigns, ensuring a continued focus on ROI performance. • Review reporting and analysis of online campaigns and website analytics.• Sign off on creative and lead successful development and implementation.• Problem solving across all technical areas, including CMS, creative, tools, testing and website management.• Search agency, restructure of SEM account and internal development of SEO capabilities and recommendation.• I have a strong management skill set and enjoy bringing out the best in the team who work for me.• The best environment to work in is where everyone understands the requirement to collaborate with internal and external teams in order to achieve the best solution in line with company KPI’s.

Westpac has been challenging and the role has incorporated multiple stakeholder management, channel and customer service centre management, business case development and project implementation. There has also been a significant element of application and form design which has been the key focus to integrate improved functionality to the site delivering new content and planning integrated tools and calculators is focus as part of the ongoing transformation strategy within SME business areas. Stakeholder management – CX, marketing, fulfilment, legal, product, PM’s, IT, web team, content team, compliance & design agencies. New technology integration – MVT dynamic content serving via Optimost – improvement of site analysis SEM – agency management  SEO – strong focus on improving organic site traffic and conversion statistics Revenue reporting and site analysis to build business cases for each project Content development and implementation Finance application form design and build – Term deposits, Trust, Specialised & negotiator account portfolio’s Product bundling – creation of multiple customer paths and creative to target and service our new and existing customer segments within SME. Creative briefing and message development Process generation and implementation Group communication and education through stakeholder involvement  Campaign planning & implementation onsite and in the secure online environment Cross selling and CRM management via the online banking system and corporate online  Realignment of portfolio content and conversion

Reporting to the head of Post Office Digital channels my role entailed the delivery of the Partnership Direct Strategy program & managing direct campaign managers across a portfolio of financial products. Working with a project manager and business analyst I completed a 2 year strategy developing new digital revenue streams to drive digital channel growth and introduce new strategic online partnerships.

CCE is the manufacturing and distribution arm of Coca Cola and splits its business across a numberof relevant channels such as, Independent, Cold, License & Grocery. Continual training and assessment programme New business development Merchandising and promotional implementation Red route preparation, planning and presentation Multi Channel networking and experience ­ all channels Wholesaler negotiation and relationship development Multi cultural business relations Introduction to selling Sales effectiveness and planning Sales master classAchievements Supported development of regional marketing plan through exceptional promotional focus Team leader on 4 Red Routes presenting to the American COO on the independent channel Continual overachievement against targets and KBI's