Ashleigh Craven

Ashleigh Craven Email and Phone Number

Chief Marketing Officer at Pocketnest, a Google-Accelerated fintech | YMCA Board Member @ pocketnest
Ashleigh Craven's Location
Winston-Salem, North Carolina, United States, United States
Ashleigh Craven's Contact Details

Ashleigh Craven work email

Ashleigh Craven personal email

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About Ashleigh Craven

I'm a believer that marketing is as much storytelling as it is strategy, and help brands discover their voices - and get heard. As CMO of Pocketnest, I lead all PR/marketing/digital advertising efforts for the fintech brand. I have a decade and a half of diverse category experience from agency communications to athletic apparel to automotive to education, developing and executing communication strategies in both traditional and social media. I've supported national product launches and corporate events for the likes of Soffe, Buick, Chevrolet, Wake Forest University , Kaplan, and others. I have an MA from Wake Forest University, where I focused my studies on argumentation and presidential rhetoric and speechwriting. You'd be surprised how often I use those skillz.

Ashleigh Craven's Current Company Details
pocketnest

Pocketnest

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Chief Marketing Officer at Pocketnest, a Google-Accelerated fintech | YMCA Board Member
Ashleigh Craven Work Experience Details
  • Pocketnest
    Chief Marketing Officer
    Pocketnest Feb 2019 - Present
    Detroit, Michigan, Us
  • Gryphon House, Inc.
    Marketing Director
    Gryphon House, Inc. Aug 2017 - Aug 2020
    Lewisville, Nc, Us
    As marketing director, I lead the marketing strategy and execution for Gryphon House, Inc., and its affiliated businesses. I oversee all activities and creative deliverables necessary to achieve and expand marketing and publicity functions within the company for all physical and digital products, including content management, product launches, event planning, public speaking, and influencer relations.
  • The Variable
    Agency Communications
    The Variable Jul 2013 - Jul 2017
    Winston-Salem, North Carolina, Us
    As The Variable's lead PR team member, I manage and direct strategic PR and social communication for the agency and its in-house innovation brands like Sunshine Beverages and Careolina. My goal is to establish our agency as a group of thought leaders who are propelling our industry forward.Within this role, I manage and oversee daily workflow of agency and in-house brands' PR/social projects to ensure adherence to timelines, while being proactively responsive to ongoing communication needs. I directly support the associate director of business development in agency new business needs. I am responsible for building strong, collaborative relationships with internal and external stakeholders, including agency leadership and peers; prospective clients and talent; local and national business, trade, and lifestyle media; and local business and philanthropic organizations to build trust, drive a process that brings exceptional results, and establish our team as thought leaders who are active in our community. Overall, my job is to foster great work, great ideas and great execution; and be the self-starting, strategic-thinking, entrepreneurial type.
  • The Variable
    Senior Account Executive, Pr/Social
    The Variable Jul 2014 - May 2016
    Winston-Salem, North Carolina, Us
    As The Variable's lead PR team member, I manage and direct strategic PR and social communication projects for the advertising agency and its clients, which range from consumer packaged goods to athletic apparel. Within this role, I manage and oversee daily workflow of client projects to ensure adherence to timelines, while being proactively responsive to ongoing communication needs. I am responsible for building strong, collaborative relationships with clients and agency peers to build trust and drive a process that leads to brilliant results. Overall, my job is to foster great work, great ideas and great execution.
  • Mullen
    Senior Account Executive, Public Relations
    Mullen Mar 2013 - Jul 2013
    Boston, Los Angeles And New York, Us
    I am the lead client contact for General Motors' Internal Communications. In this role, I assist the internal communications manager to plan and coordinate day-to-day logistics and execution of internal communications for executive leadership of Global Product Development leadership and its 30,000 global employees.In this role, I am the lead internal communications contact for GM Research and Development, Design, Manufacturing Engineering and Global Planning and Product Management, and its leadership.To provide a creative approach to a robust internal communications strategy, I leverage resources such as podcasts, newsletters, GM internal and external social media networks and face-to-face meetings.
  • Mullen
    Account Executive, Public Relations
    Mullen Feb 2011 - Feb 2013
    Boston, Los Angeles And New York, Us
    I support a range of General Motors corporate and brand clients to develop and execute communications strategy including internal, external and social media tactics.I serve as a lead and support day-to-day client contact, and community manager of GM Fleet & Commercial’s LinkedIn group.Media relations responsibilities include: fostering relationships with key automotive, trade, business and lifestyle media; story mining, leading editorial planning meetings, composing news releases and blog posts of technical nature, coordinating announcement strategy and pitching, hosting interviews, and providing event support.
  • Mullen
    Assistant Account Executive
    Mullen Oct 2009 - Feb 2011
    Boston, Los Angeles And New York, Us
  • The Next Great Generation
    Columnist And Technology Writer
    The Next Great Generation 2010 - Jun 2012
    TNGG is an online lifestyle magazine about growing up in the information age. I'm part of a crowdsourced community for and by people under 30. I created and maintained a weekly Saturday morning technology column, Nice Apps!, and was a regular contributor to the technology and business sections on breaking news, long lead infotainment and human interest stories. My unique and TNGG-sourced work has been featured in outlets including Millennial Momentum, PolicyMic and The Levo League.TNGG is a mixture of journalism, blogging, opinions, advice, analysis, and commentary on our lives, our issues and the world around us. It has since moved to a hyper-local outlet, TNGG-Boston. Based out of Detroit, I no longer write for the publication.
  • Newport Furnishings
    Freelance Public Relations Associate & Executive Assistant
    Newport Furnishings Aug 2009 - Oct 2009
    Marketing and PR assignments including writing press releases, introducing new artwork & furniture pieces; maintaining online brand presence through website renovation, blogging and Twitter management.
  • Keystone Media
    Freelance Writer
    Keystone Media May 2009 - Oct 2009
    Research, writing, editing and proofreading-based assignments for multiple clients – both online and print.
  • Seltzer Kaufmann Marketing
    Sales And Marketing Intern
    Seltzer Kaufmann Marketing 2008 - 2009

Ashleigh Craven Skills

Press Releases Media Relations Social Media Blogging Marketing Communications Public Relations Strategic Communications Journalism Social Media Marketing Event Planning Editing Copywriting Marketing Strategy Marketing Newsletters Account Management Internal Communications Facebook Content Strategy Publishing Social Networking Integrated Marketing Digital Media Digital Strategy Writing Seo Magazines Corporate Communications Media Planning Content Development Market Research Editorial Google Analytics Public Speaking Creative Writing Video Production Publications Indesign Publicity Creative Direction Photoshop Adobe Creative Suite

Ashleigh Craven Education Details

  • Wake Forest University
    Wake Forest University
    Speech Communication And Rhetoric
  • University Of Michigan
    University Of Michigan
    English And Communications Studies
  • Universite De Provence - Aix Marseille
    Universite De Provence - Aix Marseille
    Histoire Des Medias

Frequently Asked Questions about Ashleigh Craven

What company does Ashleigh Craven work for?

Ashleigh Craven works for Pocketnest

What is Ashleigh Craven's role at the current company?

Ashleigh Craven's current role is Chief Marketing Officer at Pocketnest, a Google-Accelerated fintech | YMCA Board Member.

What is Ashleigh Craven's email address?

Ashleigh Craven's email address is as****@****ail.com

What is Ashleigh Craven's direct phone number?

Ashleigh Craven's direct phone number is +124876*****

What schools did Ashleigh Craven attend?

Ashleigh Craven attended Wake Forest University, University Of Michigan, Universite De Provence - Aix Marseille.

What skills is Ashleigh Craven known for?

Ashleigh Craven has skills like Press Releases, Media Relations, Social Media, Blogging, Marketing Communications, Public Relations, Strategic Communications, Journalism, Social Media Marketing, Event Planning, Editing, Copywriting.

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