Ashleigh Deluca Email & Phone Number

Philadelphia, Pa, Us

The Gambia

This is a scholarship program that I established after teaching English in rural Gambia during my gap year before college. This program was developed to ensure that eighteen Gambian middle school students living below the poverty line could afford to stay in school through high school. Three of these students were accepted to over 10 American colleges with scholarships. The first student began her degree on January 7, 2019. She is the first in her village to receive a US a college education. From 2008 to 2018, I worked on this program part time but when our success picked up momentum in May 2018, I chose to take the project on full-time. More info: ashleighdeluca.wixsite.com/starlingsponsorshipMarketing Communications Strategy●Developed all marketing communications such as press releases, social media/email campaigns, video explainers and pitches /briefs for government officials including The Gambian First Lady, Gambian Ambassador, US State Department officials, US Senator Kirsten Gillibrand’s communications team, and several Gambian Deputy Ministers.●Strategically used media coverage to continue the project’s momentum and overcome barriers to our success.Executive management●Created vision and structure of program, established budget and fundraising parameters, formalized program strategy, coordinated all SAT preparation and registration logistics as well as college applications. ●Built a team of volunteers, interns, and tutors who helped support research, public relations, and fundraising activities.Sales/Business Development●Surpassed fundraising goal by soliciting individual donations via social media campaigns and local fundraising events.●Coordinated partnership agreement between Gambian Embassy and Starling Sponsorship Program to support the students in their pursuit of a college degree.●Successfully pitched partnership proposal to colleges around the world in which I requested that the schools provide full scholarships to the students.

Remote

-Research, write, and edit blog posts, articles, and video scripts ranging in length from 600 to 2,000 words.-Develop in-depth marketing plans for clients that include video production, blogging, social media, email campaigns, press releases, and sales materials.-Contribute to client brainstorming sessions by providing unique, engaging, and creative content ideas to help clients stand out against their competitors.-Collaborate with various teams at clients' organizations to successfully complete projects on deadline and within budget.

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

SEO strategist:• Implemented an SEO strategy for our news center that increased article viewership by more than 2,000% and increased time on page by 182%.• Collaborated with our internal data team to create a dashboard that provides us with insights into the performance of our news center. Oversee news center content development:• Edit, and occasionally write, articles that are published to our news center (news.temple.edu). This includes providing feedback to the writers to help strengthen their skills; identifying when there are broader patterns in their writing that should be addressed; and ensuring we are communicating in a way that best reflects Temple's brand, values, and goals.Public relations support:• Manage the team's PR efforts, brainstorm ideas to pitch to media, collaborate with our external PR consultants, pitch to local and national journalists, and coordinate interviews with our experts.• Created an organization system via Airtable to keep track of our PR pitching efforts and an email template document to make our team's media pitching efforts as streamlined as possible.Video production:• Draft creative briefs for projects; research, coordinate and conduct on-camera interviews; draft scripts; write and record voiceovers; provide feedback during the editing process; and draft SEO-optimized YouTube descriptions and headlines.

Washington D.C. Metro Area

●Researched and pitched story ideas; coordinated, conducted and shot interviews; regularly edited news packages within tight deadlines; wrote articles to accompany digital videos.●Led the development of special projects with high-level interviews at The White House, Capitol Hill and the Pentagon; including the Navy Secretary, USAID Administrator, and US Senators Cory Booker and Bernie Sanders.●Developed and implemented a system to streamline story management across the bureau.

● Point of contact for internal marketing requests and liaised with various teams to facilitate efficient work flow. Educated staff on brand communication priorities.● Partnered with internal and external team members to deliver required communications collateral; resulted in creation of communications materials such as blog posts, case studies, research one-pagers and video explainers.● Wrote/edited collateral from blog posts and press releases to speaker pitches and presentations.● Planned and executed all organizational events, including biennial international summit with +200 guests. Responsibilities included: vetting and directing vendors and consultants, creating event budgets, supporting development of event schedules (ROS), managing external event communications, and overseeing day-of event execution.

Washington D.C. Metro Area

•Authored articles from small blogs to features and produced news videos; included developing and pitching ideas, researching, interviewing, writing on deadline and editing collaboration. Content consistently performed in the top 10 most read articles on news site.•Developed and implemented a database management system to centralize and streamline award application process across editorial and photography teams.•Awarded the 2015 National Geographic Green Grant for an enterprising volunteer project that connected the magazine with the local DC homeless community.

•Developed Twitter following by researching influential Tweeters and collecting interesting material to Tweet •Researched and proposed new marketing strategies

Melbourne, Australia

•Wrote and edited one blog post per week about my educational and cultural experiences while abroad in Australia

Bachelor Of Arts And Science, Communication

Nominated for the 2013 Excellence in Leadership Award for creating and executing the school’s first week-long orientation program.

Semester Exchange In Melbourne, Australia, Gender Studies

High School