Ashleigh Engel Email & Phone Number

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

- Monthly editorial pitching and creation for tactical and evergreen content.- Content calendar creation and management for titles (local and international movies and series).- Ideation and pitching for talent-focused assets for title promotion. As well as execution, including directing and approval.- Social media content curation, community management and copywriting for: TikTok (priority) Instagram, Facebook, Twitter and YouTube. Including live event coverage.- Managing and briefing design teams for asset production.- Client communication, management and liaising. - Campaign budget management.- Monthly, weekly and campaign reporting management.- Assisting team management and delegation.- Influencer campaign pitching and management.- Paid media support.

- Managing social media content strategy, creative development and production of social media content and campaigns.- Social media content management, scheduling and community management.- Coordinating efforts with media partners for the effective promotion of social media content.- Setting, measuring, optimising and reporting on social media KPIs.- Social media monthly reports including analytics and insights, working with strategy.- Live and virtual event attendance and coverage.

Cape Town

I joined COSMOPOLITAN in November 2017 as their first dedicated Social Media Manager. During my time I managed various social media platforms such as Facebook, Instagram, Twitter, Pinterest and YouTube. And also helped launch TikTok, as it grew in popularity in South Africa. I am proud to share that several campaigns have gone viral and trended online with millions of reach accumulated. My responsibilities included:Social Media Management: - Sharing and scheduling content (articles, videos, etc.) created by our editorial and commercial teams on our social media platforms.- Identify and employ various engagement techniques such as polls, quizzes, threads, etc. on social media platforms. (Evergreen & content for tactical days).- Manage and implement digital media spending for content on Facebook and Instagram platforms (Managing Facebook Ad Manager – Boosting on FB & IG).- Coverage of live, relevant and trending events on social platforms. (Internal and external events)- Launch of our TikTok platform. (Our #COSMOChallenge reached 3,6 million people and had 1028 competition entries).Community Management: - Respond to all comments, queries and questions shared by community members across each of the brand’s social media platforms. - Created an engaged community across each of the brand’s digital platforms.- Engage with our audience when campaigns launch. (Multiple campaigns have trended on online with phenomenal reach: #COSMOxPearlThusi 30 million, #COSMOxBonang 24 million, #COSMOxZozi 24 million)Content Production: - Create monthly conversation plans and schedule content for cover stars, influencers and various monthly digital campaigns for all platforms. - Develop and manage a social media strategy per digital platform to achieve targets including reach, engagement and video views, etc.- Manage and brief designers on visual content to create for various social media platforms.

Epping Industria

Brands: essence cosmetics, CATRICE cosmetics, L.O.V cosmetics and Caribbean Tan.Social Media/Community Management: Planning and brainstorming content, goal setting, content creation and content management. Creation and implementation of content and editorial calendar. Development of brand awareness and online reputation. SEO and generation of inbound traffic. Cultivation of leads and sales, reporting and analytics.Public Relations: Liaising with print media, online media, bloggers and influencers. Writing press releases and distribution of press releases. Organizing PR activities: PR drops, launch events, activations, photo-shoots.

Cape Town Area, South Africa