Ashleigh Finegan Email & Phone Number

Leading content, strategy, and execution across the digital space for Genesis10 and its service lines.

Akron, Ohio, United States

• Oversaw daily management of the outlet website, directing content strategy, SEO which drove a 17% increase in revenue since March 2022.
• Partnered with external agencies and internal partners to implement SEO strategies resulting in a 25% increase in page 1 rankings and 6.5% increase in purchase conversions.
• Spearheaded content planning meetings, enhancing communication with merchandisers and boosting revenue by strategically featuring the key products.
• Led a full migration of 2,000+ web pages on to a new content management system, refreshing content to align with updated brand guidelines and technical requirements.
• Developed new main category webpages to improve customer experience which now generate 20% of overall site revenue.
• Collaborated with IT to test and implement website updates, resolving hundreds of technical issues promptly to maintain a smooth user experience.

Akron, Ohio

• Strategized and published highly engaging jewelry and luxury web content for two major retail websites averaging a combined 4.5M monthly visitors.
• Executed the migration of two websites, encompassing over 700 pages, to a new platform within 8 months, ensuring seamless functionality and minimal disruption.
• Led web content strategy for the bridal business, the company's most critical product category, driving engagement and brand visibility resulting in $13M in revenue.
• Partnered with internal creative and marketing teams to develop and implement content strategies that align with business objectives and increase e-commerce conversion.
• Managed and curated user-generated content, achieving a $4.5M increase in revenue and a 40% lift in conversions.
• Trained contractors on our CMS, providing comprehensive guidance to ensure effective content management and consistency across the platform.

Cleveland/Akron, Ohio Area

• Wrote impactful articles, designed infographics, and created innovative digital content, balancing multiple priorities to support internal communication efforts.
• Developed and implemented comprehensive communication plans, fostering collaboration with associates across North and South America to enhance customer service and internal communications.
• Facilitated communications council focus groups with leaders, managers, and remote associates to gather feedback and improve communication strategies.
• Strategized and led internal campaigns to empower associates as brand ambassadors and increase industry knowledge.
• Developed a large-scale internal communications plan for a Latin American employee resource group, partnering closely with the Diversity & Inclusion team.
• Collaborated with communication professionals to produce a high-capacity photo slideshow and photo book, recognizing and celebrating associates company-wide.

Kent, Ohio, United States

• Created a public relations campaign for a local nonprofit organization to increase client appointments and improve community reputation.
• Produced social media content for organization and tracked social medi analytics
• Generated and dispersed press releases for community events and relevant topics.

Stow, Ohio, United States

• Led and managed a high-performing team of 3 shift employees, fostering a positive work environment and achieving operational excellence in a fast-paced food and party retail setting.
• Played a key role in optimizing daily operations, including inventory management, product ordering, closing and securing building and vendor relationships, resulting in improved stock availability and cost control.
• Proactively addressed customer inquiries, feedback, and concerns, ensuring a high level of customer satisfaction and repeat business.
• Demonstrated strong leadership and problem-solving skills, handling challenging situations with professionalism and decisiveness.