Ashleigh Finegan Email & Phone Number

Leading content, strategy, and execution across the digital space for Genesis10 and its service lines.

Akron, Ohio, United States

• Oversaw daily management of the outlet website, directing content strategy, SEO which drove a 17% increase in revenue since March 2022.• Partnered with external agencies and internal partners to implement SEO strategies resulting in a 25% increase in page 1 rankings and 6.5% increase in purchase conversions.• Spearheaded content planning meetings, enhancing communication with merchandisers and boosting revenue by strategically featuring the key products.• Led a full migration of 2,000+ web pages on to a new content management system, refreshing content to align with updated brand guidelines and technical requirements.• Developed new main category webpages to improve customer experience which now generate 20% of overall site revenue. • Collaborated with IT to test and implement website updates, resolving hundreds of technical issues promptly to maintain a smooth user experience.• Onboarded and managed a new creative agency, streamlining the content development process, resulting in increased efficiency and enhanced collaboration across teams.

Akron, Ohio

• Strategized and published highly engaging jewelry and luxury web content for two major retail websites averaging a combined 4.5M monthly visitors.• Executed the migration of two websites, encompassing over 700 pages, to a new platform within 8 months, ensuring seamless functionality and minimal disruption.• Led web content strategy for the bridal business, the company's most critical product category, driving engagement and brand visibility resulting in $13M in revenue.• Partnered with internal creative and marketing teams to develop and implement content strategies that align with business objectives and increase e-commerce conversion.• Managed and curated user-generated content, achieving a $4.5M increase in revenue and a 40% lift in conversions.• Trained contractors on our CMS, providing comprehensive guidance to ensure effective content management and consistency across the platform.• Maintained continuous site updates and ensured real-time responsiveness to address urgent changes and issues as needed.

Cleveland/Akron, Ohio Area

• Wrote impactful articles, designed infographics, and created innovative digital content, balancing multiple priorities to support internal communication efforts.• Developed and implemented comprehensive communication plans, fostering collaboration with associates across North and South America to enhance customer service and internal communications.• Facilitated communications council focus groups with leaders, managers, and remote associates to gather feedback and improve communication strategies.• Strategized and led internal campaigns to empower associates as brand ambassadors and increase industry knowledge.• Developed a large-scale internal communications plan for a Latin American employee resource group, partnering closely with the Diversity & Inclusion team.• Collaborated with communication professionals to produce a high-capacity photo slideshow and photo book, recognizing and celebrating associates company-wide.

Kent, Ohio, United States

• Created a public relations campaign for a local nonprofit organization to increase client appointments and improve community reputation.• Produced social media content for organization and tracked social medi analytics• Generated and dispersed press releases for community events and relevant topics.

Stow, Ohio, United States

• Led and managed a high-performing team of 3 shift employees, fostering a positive work environment and achieving operational excellence in a fast-paced food and party retail setting.• Played a key role in optimizing daily operations, including inventory management, product ordering, closing and securing building and vendor relationships, resulting in improved stock availability and cost control.• Proactively addressed customer inquiries, feedback, and concerns, ensuring a high level of customer satisfaction and repeat business.• Demonstrated strong leadership and problem-solving skills, handling challenging situations with professionalism and decisiveness.