Ashleigh Gibson Email and Phone Number

A member of the Senior Leadership Team and led the marketing team to contribute 20% of overall revenue, over the past 5 years. During this time, I contributed to Bluecube's annual growth, playing a key role in laying the groundwork for this success through a comprehensive rebrand. Bluecube were acquired by Ekco in Dec 2023.

Drove the growth of the marketing and telesales department transforming it into a key business function that contributed 25% of overall revenue. Managed end-to-end marketing campaigns across the full marketing mix, generating high-quality leads for the sales team and delivering a 1849% ROI in 2018.Notable achievements:Delivered significant growth in revenue, increasing revenue by 375% from £800k in 2016 to £3.8m in 2018, all from marketing generated leads.• Established the marketing and telesales functions and developed a lead handling process that delivered an average of 120 marketing qualified leads per month.• Managed marketing budget of £195k.• Developed and launched a campaign to run a matched funding competition that generated £850k revenue over 24 months. The campaign was adopted by Global Marketing and rolled out across 5 other regions.• Created and managed a marketing tracker to measure and demonstrate ROI for marketing activities.• Member of global steering team for GDPR compliancy, CRM migration and a website development project.

As Bluecube’s first in-house marketer I was responsible for devising and executing the marketing plan, with a primary focus on lead generation.

Responsible for planning, executing and monitoring product solution campaigns across the EMEA regions.

Led the marketing department, developing and implementing marketing plans across the UK, The Netherlands and Austria. Worked closely with a multitude of partners to deliver joint partner campaigns across all regions. Led a team of three Marketing Assistants.

Coordinated all marketing activities, including website and e-commerce management, event planning, publication and catalogue production and social media management.